Invited talk by Mr BC Rao

The 2 day international Conference on Marketing held on 26th and 27th of October with a theme, which focused on the contemporary and emerging trends of marketing in Digital World started off with a key note address by Mr BC Rao, MD of Kennametal India Ltd. Mr BC Rao, in his key note address highlighted about the digital initiatives that his organization has taken and how positive its impact has been. Mr Rao also shared his personal experiences during the course of his lecture. He gave tips to students to survive and succeed in the corporate set up.