Invited talk on Advertisement by Mr. Kishore

Mr. Kishore Subramanianan, Executive Director, Mullen Lintas, addressed the new Batch of PGDM Program on July 5, 2019. Speaking about advertising and its evolution, Mr. Kishore detailed how religious institutions have been using advertisements since time immemorial. The speaker demonstrated with examples on how the power of advertisements was elucidated in rewriting the traditions. Speaking on the contemporary trends of involving the customers in developing advertisements, Mr. Kishore discussed the Apple and Gopro case. The talk was acknowledged with great appreciations and applause by the apprised and delighted audience.