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Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) Mysuru conducted the First National Conference on Consumer behaviour - Contemporary Issues & Emerging Trends on October 30th 2015. The Conference was inaugurated by Mr. Srikanth Srinivasan, Director- HR, Cognizant Technology solutions. While delivering the Key note address Mr. Srikanth Srinivasan focused on various aspects of Consumer behaviour, its multidisciplinary nature and the emerging trends in consumer behaviour across industry sectors like financial services, retail etc. The Conference witnessed participation from academics research scholars and industry analysts from various parts of the country. The one day conference has research papers which are conceptual and empirical focusing on contemporary developments in consumer behaviour. The valedictory special address was delivered by Dr. Stephen Aro-Gordon, Dept. Chair of Financial Mathematics, Baze University, Nigeria. |
