Invited talk by Prof. Umesh Chandrasekhar

Prof. Umesh Chandrasekhar, PSG Institute, Coimbatore, was the invited speaker for the first technical session for the 5th International HR Conference held on Friday, December 9, 2016. Prof. Umesh addressed the gathering on 'Employer Branding'. Speaking on the topic Prof. Umesh discussed the internal & external branding, and explained the reasons for failure of employee branding.  He said that the core of the brand is the Employee value Proposition (EVP).