Prerana Alumni Lecture Series

Prerana Alumni Lecture Series 2019

 
On 19th January 2019, SDMites organized Technical Session by Prerana – SDMIMD Alumni Association, for the first year PGDM students. SDMIMD Alumnus Mr. Niranjan Naik, National Sales Head, Bosch, and Secretary, Prerana, delivered talk on ‘Strategic Management’ and Mr. Abhijith M.K., VP, Reliceli Bangalore, delivered the session on ‘Sales and Marketing as a career - with relevance to Industry 4.0’.
 
Mr. Niranjan Naik, in his speech gave a brief about Bosch’s energy and building solutions. Mr. Naik emphasised on the market oriented strategic planning which is a significant managerial process of developing and maintaining a viable fit between an organisational objective or skills, resources, and its changing market opportunities. He also focused on the strategic planning action areas which includes managing companies or businesses as an investment portfolio; assessing each business activity by considering market’s growth rate and company’s position and fit in that market; developing a strategy (game plan) to achieve long run objectives. He also highlighted that four levels in a strategic planning viz. the corporate level, division level, business level and product service level. He then elucidated the difference between a strategic plan and a business plan in terms of their respective objectives, tenure and focal points. Further, he enunciated the different components of a strategic plan and a business plan.
 
Mr. Abhijith M K in his speech, shared his experiences in the field of sales and marketing, He narrated the challenges he had faced at the threshold of his career in the field of sales. Mr. Abhijith stated that, the students should be ready to face challenges and mange it well when they take up a career in the field of sales and marketing. He opined that, different industries and markets follow the same concepts but adopt different methodologies. He also requested students to have a firm conviction and never give up during turbulent times. He further added that, in order to be successful in this career, it is essential to do things differently and tap every opportunity that comes by. Mr. Abhijith concluded his speech by enlightening the students about the business with relevance to the industry 4.0
 
The session was concluded with a question and answer forum wherein the students took an active part.

Prerana - Alumni Talk by Mr. Sudhindra

Mr. Sudhindra K.S. of 1999-2001 batch was on campus to deliver a talk on "IT Industry: Opportunities and expectation from Management Graduates" on December 22, 2018, to the PGDM 2018-20 Batch. 
 
Mr. Sudhindra has gained good experience in driving sustainable business value through DevOps, Lean and Agile Transformation at Philips. His talk related to these experiences. He stated that the lack of knowledge on how an industry operates results in many people getting rejected in the interviews, despite having scores.  

Interactive Session on Wealth Management

An interactive session on ‘Wealth Management’ was organized by Preraran – SDMIMD Alumni Association on December 22, 2018. Mr. Vijay Kumar M., Independent Financial Adviser and alumnus of PGDM Program delivered the session.
 
Students from PGDM Program with finance specialization attended the sessions. The session commenced with drawing up ideas from the students ranging from various investment avenues to career opportunities in the field of finance. The speaker briefed about the various investment avenues which yield high returns to the investors and said, ‘in today’s dynamic business economy, there is no proper financial planning and quality advise for the investors which include lack of trust factor and continuity which is very crucial’.
 
Mr. Vijay Kumar then enunciated the benefits of a term insurance plan for an investor and his family. In his talk, sir also threw light on the financial pyramid, the process of which involves, protection planning (investing in insurance schemes), emergency cash flow planning (an investment in an emergency fund), debt reduction planning (considering loans) and investment planning (for achieving goals).
 
Mr. Vijay Kumar emphasized that, for a financial adviser to be successful, the process of financial planning needs to be done objectively and scientifically and it is essential for a financial adviser to have a follow up with clients, review their investments annually and involve them completely in the process of financial planning and wealth management. He reiterated that time spent in the market matters for making a worthwhile investment and it is not timing the market that matters.
 
The session was concluded with students seeking clarifications from Mr. Vijay Kumar on various aspect of finance and wealth management.

Prerana Alumni Lecture Series - Mr. Suraj Shetty

Mr. Suraj Shetty, Vice President - Strategy, Primesoft; and alumnus of PGDM 2003-05 batch, was on campus to deliver a harangue on the topic 'IT Services Marketing' for the 2nd Year PGDM Students. With his rich experience of more than 10 years in the IT Service industry, Mr. Suraj explained the different types of IT services a company can offer. Mr. Suraj stressed the importance of cloud in the IT industry and the use of email marketing. The session had a detailed discussion on how to convert potential customers in B2B marketing.

Prerana Alumni Lecture Series - Mr. Devansh Joshi

Mr. Devansh Joshi, Senior Manager – Planning & Strategy, Medlife, an alumnus of PGDM 2009-11 Batch, delivered talk on “Start-Ups - Eco-System & Strategy” on Saturday, October 6, 2018. Mr. Joshi threw light on favourable customer centric policies adopted by various companies such as Amazon, Flipkart etc. Further, the speaker talked about pull strategies such as deep discounts, brand building and gaining trust, introducing private label products such as high margins, controlled inventory, and increase in profitability. The discussion on the business models of Swiggy and Medilife; and, the importance of customer acquisition cost, average invoice value, private label margin, LTV, etc. The talk was organized as an apart of Prerana Alumni Lecture Series.