Workshop

Workshop on Brand Management

 
The 3-Day during July 18 - 20, 2018 was all about 'Brands' for SDMites. The workshop on Branding and Brand Management by Exchange Faculty from the University of Abu Dhabi, UAE,  Dr. Shilpa Iyanna, Associate Professor of Marketing, College of Business, made students experience the journey of brand building. 
 
It started with the discussion on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from the consumer perspective. Examples of top brands were also discussed such as Apple, Intel, Tata, HCL etc., with their advertising techniques. The discussion on internal and external factors that influences the marketing of a brand, the importance of culture, cross culture and challenges faced, were discussed while delivering the best marketing strategy. Dr. Shilpa opined that various local factors must be kept in mind while deciding on the marketing strategy for a brand in a particular country. 

Interactive Session on ‘Counselling and its need’

Counsellor and Trainer Ms. Ruchika Naidu addressed the new PGDM 2018-20 Batch on July 5, 2018. The interactive session covered the various aspects of counselling, such as ‘what is counselling?’, ‘Why people need counselling?’, and other myths about counselling.

Workshop on ‘How to succeed through Ph.D. Journey?’

 
“The award of Ph.D. is not an end of academic research journey. On the contrary,  it is the beginning of  the pursuit of findings to support decision-makers “thus said Dr. N.R. Parasuraman, Director, SDMIMD during the inauguration of the workshop on ‘How to succeed through Ph.D. Journey?’ held on May 18, 2018.
 
Researchers should take the support of technological tools and rich resources available in the electronic database in bring out quality research. 
 
Expressing his concern on standards of research, the key resource person of the workshop Dr. R. Jagadeesh, Professor of Operations, SDMIMD, said that although the number of Ph.D. degrees awarded in the country has gone up in the recent times, the quality of research has notably gone down. Hence it is essential that the researchers focus on quality right from the beginning to ensure a valuable output from the Ph.D. program
 
The workshop focused on introducing the research etiquettes, identification of topics, research design and carrying out literature review. Research scholars from different universities in Karnataka and neighbouring states participated in the workshop. Dr. Sunil MV, Coordinator & Resource Person of the workshop, faculty members and staff present during the inaugural session. 

2-Day Pre-Course Workshop of BLCPM Program

Two-day Pre-course workshop of the course Blended Learning Certificate Program in Management (BLCPM) for the faculty of sister institutions of SDMIMD was conducted during May 18 & 19, 2018 at Mysuru in their campus. The BLCPM, a blended program having class sessions online as videos and face-to-face interactions was launched by SDMIMD, Mysuru in November 2017 on the TCS IoN platform. Participants of the BLCPM will now have to go through the online videos lessons and complete their assignments and test online in 12 weeks’ time. Post this they will be awarded a BLCPM certification jointly by SDMIMD and TCS IoN.

2-Day Workshop for Institutional Heads

 
SDMIMD joined hands with Confederation of Indian Industries (CII), Southern Regionin organizing the workshop for institutional heads and chairpersons on the theme 'Restructuring and Redesigning of Higher Education Programs in India' during January 24 & 25, 2018 at SDMIMD Mysore. 
 
The Workshop was intended to address the industry needs in terms of Knowledge, Skills and Aptitude being developed among the B School students through inputs in the MBA/PGDM curriculum and to discuss the challenges faced in the form of changing business environment, demographic changes in the environment, the issue of 'dynamic business  vs static education'. The inaugural Welcome Addess was delivered by Mr Arjun Ranga, MD, N Ranga Rao and Sons and Chairman of CII Mysore Chapter. The Keynote Address was delivered by Prof Joe Philip, Chairman- XIME Group of Institutions and the Special Address was delivered by Prof Prasad SN, SDMIMD.  The sessions were chaired by Dr S Balasubramaniam, Director GRG Group of Institutions, Coimbatore. Several eminent educationists and corporate heads conducted the technical sessions.
 
The program was attended by 62 delegates from various colleges and universities across South India. 

Workshop on CSR by Dr. Evelyne Gross

Dr. Evelyn Gross from the - Burgundy School of Business, France  conducted  a workshop on ‘Corporate Social Responsibility’ on December 21 & 22, 2017 at SDMIMD. The workshop discussed about various ways of imbibing  corporate social responsibility. The speaker presented the CSR activities happening in various nations. Dr. Evelyn Gross discussed real-time examples of various kinds of scenarios from France. The workshop was very impactful and gave a new way of thinking about CSR. 

Workshop on MORO by Dr. Fabrice Galia

Dr. Fabrice Galia conducted a Workshop on Management of Responsible Organizations (MORO) for the II year students on December 21 & 22, 2017. The workshop demonstrated the strategies, innovation and kind of management. Dr. Galia spoke about how to be acquainted with, to understand and to be capable of explaining the behaviour of individuals and groups within an organization and also on how to understand the principal dimensions of the analysis of the organization.