Communicating in a Crisis


Area

(Marketing / Operations / HR / Cross-functional)
Communication

Objectives
To enable participants to identify potential crises in an organization, plan for them, and respond effectively in such situations
Date : 3 June 2016
Topic Coverage / Outline
Differentiate between different crisis types and identify and apply crisis prevention strategies
Critically analyse previous crisis situations in established organisations and assess the appropriateness of a crisis response
Identify and assess the application of social media tools in a crisis

Pedagogy
The teaching methodology will be participant centric and will comprise of lectures, videos, case studies and discussions
Participants Expected Profile
Middle-level and Senior-level Executives in Public & Private sector enterprises, educational institutions, NGOs etc.
Fee
Rs. 3000/- (non-residential)
Rs. 4500/- (residential, one night’s stay on twin sharing basis at Hotel Ginger)
Rs. 5500/- (residential, one night’s stay, single room accommodation at Hotel Ginger)\
Program Facilitator
Dr. Neetu Ganapathy
Associate Professor - Systems
Email: neetug@sdmimd.ac.in
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Contact
Shri Dharmasthala Manjunatheshwara Institute for Management Development
No-1 Chamundi Hill Road, Siddharthanagar Post
Mysore – 570011. Tel: +91-821-2429722
Email : mdp2016@sdmimd.ac.in