On September 14, 2024, the guest talk on "Contemporary Banking Business - Inprime Model" offered valuable insights into the rapidly evolving financial sector. The speakers emphasized the growing influence of fintech in reshaping traditional banking, focusing on the integration of technology to enhance customer experience and improve operational efficiency. Key fintech solutions such as AI and digital payments were highlighted as drivers of innovation in banking services.
Additionally, the discussion introduced the concept of the "Figital" model, which combines physical and digital touchpoints to deliver a seamless, omnichannel banking experience. The speakers stressed the importance of integrating in-branch services with digital platforms, allowing customers to access personalized services through both physical locations and digital interfaces.
The session concluded by emphasizing the need for banks to adopt these models to remain competitive and meet evolving customer expectations, underscoring the future of banking as a blend of technological innovation and human interaction.
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