SDM RCMS

Cases in Management : Volume V

Title : Cases in Management : Volume V
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
ISBN: 978-93-83302-22-2
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2016
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.

Volume IV

Volume III

Volume II

Volume I
Jagadeesh, R. (2016). Airbags are not just a matter of air- Lessons from Takata and Toyota Recall.  Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].

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Sriram M. (2016). A financial conundrum. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

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Sengupta, Nilanjan and Sengupta, Mousumi (2016). Building sustainable business: The IKEA story. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].

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Sugant, R.  (2016). Can Sygnovate IT Solutions Succeed? Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

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Sengupta, Nilanjan and Sengupta, Mousumi (2016). Enterprise Holdings, Inc.: Riding in style. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].

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Srilakshminarayana, G.  (2016). I want to analyse the stock market data and understand the statistical methods. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

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Neetu Ganapathy (2016). Kaveri goes to Poland: navigating a cross-cultural encounter between India and Poland. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

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Venkatraja, B.  (2016). ‘One Belt, One Road’ Initiative of China’. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

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Minhaj, Mohamed (2016). Sentiment analytics using RapidMiner. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

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Prasad S. N. (2016). Space X, the Private Space Launch Business of an Iconic Leader – A Case Study. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

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Suresh M. R. (2016). Strategic issues in marketing handicrafts: case of a state handicrafts development corporations. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].

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Parasuraman, N. R. (2016). The long night with financial analysis of Tata Motors. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].

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Gandhi L.  (2016). ‘UK Exit of TATA Steel Port Talbot -a triggering point for increased unemployment and HR Challenges’. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

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Ram Kumar Dhurkari  (2016). ‘Vehicle routing and capacity planning at DMist dairy do-operatives’. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-14-7].

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Contemporary Research in Management : Volume V

Title : Contemporary Research in Management Volume V
A Special Compilation of Faculty Research
Compiled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta
ISBN : 978-93-83302-15-4
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2016
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.

Volume IV

Volume III

Volume II

Volume I
Parasuraman, N. R. (2016). A hindsight analysis of Grasim’s takeover of L&T cement (now UltraTech Cement) and the application of Real Options framework. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Minhaj, Mohamed (2016). An exploratory study of near-real time ETL approaches for the design of Agile Business Intelligence Infrastructure. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Aro-Gordon, Stephen (2016). Dialectics of Investor-Consumer Behaviour Parity: a Conceptual Investigation. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Srilakshminarayana, G. (2016). Do Nifty 50 follow a Normal Model- An Empirical Investigation?. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Venkatraja, B. (2016). Dynamics of Macroeconomic Fundamentals Affecting Stock Market in India: A Causal Relationship Analysis. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Sengupta, Mousumi and Sengupta, Nilanjan (2016). Emotional intelligence: A catalyst to enhance job performance. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Sriram, M. (2016). Empirical Evidence of Market Reaction to Stock Splits. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Sugant, R. (2016). Impact of Outcome Quality Dimension on Service Quality of Digital Learning Solutions in Schools. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Todalbagi, Rajendra. (2016). JIT and Kaizen Costing. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Suresh, M. R. (2016). Leadership in social enterprise- dimensions and insights. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Sharma, Govinda N. R. (2016). Maggie in a muddle. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Jayakrishnan, S. (2016). Measuring Factors determining Private Label Purchase: An Exploratory Factor Analysis (EFA) Approach. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Jagadeesh, R. (2016). Optimizing the Capacity Addition in a Component Manufacturing Industry- an Empirical Investigation. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Gupte, Jaideep (2016). Simulation Model for Emergency Department. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Sengupta, Nilanjan and Sengupta, Mousumi (2016). Social Media in Recruiting: new mantra for HRM. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Rao, Ullas (2016). Some Reflections on Private Equity: trends, valuation and challenges. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].

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Cases in Management : Volume IV

Title : Cases in Management : Volume IV
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
ISBN: 978-93-83302-14-7
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2015
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.

Volume III

Volume II

Volume I
Gupte, Jaideep (2015). A case study on hybrid cellular layouts. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Sriram, M. (2015). Accounting issues for an entreneur. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Jayakrishnan, S. (2015). Amazon: From a book retailer to the most customer-centric company. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Jagadeesh, R. (2015). Application of 7 QC tools to investigate the rejection of lathe beds-case study of a machine tool manufacturing company. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Sengupta, Nilanjan & Mousumi Sengupta (2015). ASDA: Aiming to serve better. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Suresh, M.R. (2015). Business leadership through product strategy and challenges   Ahead: the case of a successful dairy federation. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Gayathri, H. (2015). Case study on pampers. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Todalbagi, Rajendra, Nilanjan Sengupta, Mousui Sengupta (2015). Change   management and business excellence at titan. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Sengupta, Mousumi & Nilanjan Sengupta (2015). Defining the luxury retail: the harrods way. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Venkatraja, B. (2015). How to operationalise Indian Model of GST. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Ganapathy, Neetu (2015). Inside amazon: a great environment fostering innovation of a brutal workplace. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Prasad, S.N. (2015). Junior &  Mid level leadership: tenacious technology solutions. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Sriram, Malathi (2015). MicroGraam- Leveraging cloud for financial inclusion. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Rao, Ullas (2015). Microsoft’s Acquisitiion of Nokia’s mobile business unit.  Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Sugant, R. (2015). ‘Nandini’ sweets- will it be ‘sweet’ for KMF. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Sharma, Govinda, N.R. (2015). Ole, Ole,...  “Ola...”  Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Minhaj, Mohamed (2015). Retargeting with Google Adwords. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Srilakshminarayana, G. (2015). Studying the Employee Satisfaction Using Factor Analysis. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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Parasuraman, N.R. (2015). The challenges of an innovative investment portfolio consisting of reliance, Infosys and ultrateh cement. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7]

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Aro-Gordon, Stephen (2015). UPDC Plc: A business model for creating sustainable living eniroments in emerging Africa. Cases in Management- Vol IV.N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]

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International Conference on Operations Management & Research

Title : International Conference on Operations Management & Research
Editors : Dr. R. Jagadeesh, Prof. Rajendra Todalbagi & Dr. Srilakshminarayana.G
ISBN : ISBN: 978-93-83302-11-6
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : January 2016
Publication Summary : This publication consists of articles presented at the International Conference on Operations Management & Research (ICOMAR 2016) held on January 21 & 22, 2016 on the conference themes.

Economics Conferences

Conference Proceeding 2023 Conference Proceedings of 8th International Economics Conference - November 29-30, 2023:
https://www.sdmimd.ac.in/iec2023/conference-proceedings/
Title : 7th International Conference on Economic Growth and Sustainable Development: Emerging Trends
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B 
ISBN : 978-93-83302-57-4
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2022
Publication Summary : This publication consists of articles presented at the 7th International Conference on Economic Growth and Sustainable Development: Emerging Trends held during November 24-25, 2022 on the conference themes.
Title : 6th International Conference on Economic Growth and Sustainable Development: Emerging Trends
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B 
ISBN : 978-93-83302-50-5
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2021
Publication Summary : This publication consists of articles presented at the 6th International Conference on Economic Growth and Sustainable Development: Emerging Trends held during November 25-26, 2021 on the conference themes.
Title : 5th International Conference on Economic Growth and Sustainable Development: Emerging Trends
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B 
ISBN : 978-93-83302-40-6
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2019
Publication Summary : This publication consists of articles presented at the 5th International Conference on Economic Growth and Sustainable Development: Emerging Trends held during November 15-16, 2019 on the conference themes.
Title : 4th International Conference on Economic Growth and Sustainable Development: Emerging Trends
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B 
Compiled and Designed : Dr. Sunil M.V. 
ISBN : 978-93-83302-34-5 
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2018
Publication Summary : This publication consists of articles presented at the 4th International Conference on Economic Growth and Sustainable Development: Emerging Trends held during November 23-24, 2018 on the conference themes.
Title : 3rd International Conference on Economic Growth and Sustainable Development: Emerging Trends
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B
ISBN : 978-93-83302-26-0
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2017
Publication Summary : This publication consists of articles presented at the 3rd International Conference on Economic Growth and Sustainable Development: Emerging Trends held on November 10 & 11, 2017 on the conference themes.
Title : 2nd International Conference on Inclusive Economic Growth and Sustainable Development
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B
ISBN : 978-93-83302-18-5
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2016
Publication Summary : This publication consists of articles presented at the 2nd International Conference on Inclusive Economic Growth and Sustainable Development held on November 18 & 19, 2016 on the conference themes.
Title : International Conference on Global Economic Growth and Sustainability: Challenges and Prospects
Editors : Dr. N.R. Parasuraman & Dr. Venkatraja B
ISBN : 978-93-83302-12-3
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : November 2015
Publication Summary : This publication consists of articles presented at the International Conference on Global Economic Growth and Sustainability: Challenges and Prospects held on November 20 & 21, 2015 on the conference themes.

Excerpts of select Summer Internship Reports 2015

Title : Excerpts of select Summer Internship Reports 2015
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2015
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

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Srilakshminarayana, G. & Gouri Patil (2015). A study of Digital Marketing processes of Digitally Inspired Media. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M. Sriram ,  & Abhijeet  Kumar (2015). A study of Project  Financing of PPP Based Infrasructure Projects with Special Reference to ‘Translink Infrastructure Consultants Private  Limited’.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mousumi Sengupta & Sushmitha  sathyasai (2015). A study on the Status of Employee Retention at Peepal Technology and Management Consulting Pvt Ltd. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Neetu Ganapathy & Rijusmita Devi (2015). A study to Explore  Innovation Management Consulting Opportunities at SMEs. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Govinda  Sharma  & Ruchi Jain (2015). A study of Assessment of Social Media Marketing in Bangalore City. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Sugant & Akshat Kumar Goel (2015). A study of Assessment of Demand for Home Loan(Secured) in Sonepat, Panipat  and  Agra. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh. & M M Zeeshan Baig (2015). A study of Developing the Process for Customer Acquisition and Improving the Conversion Ratio in a Relocation Service Company(SIP Carried Out At Pikkol, Bangalore). Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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H. Gayathri & Aishwarya Balasubramaneyam (2015). A study of Employer Branding For a Consulting Firm.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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B.  Venkatraja & Ritesh Jaiswal (2015). A study of Equity Research Analysis on LUPIN Ltd.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao & Dronamraju Sirisha (2015). A study of Financial Statements Analysis and Liquidity Estimation at Wiredelta Web Development Pvt. Ltd. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R Govinda Sharma & Piyush Kumar (2015). A study of Fundamental Analysis of a Selected Stock in Capital Goods Industry. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Malathi Sriram & Kamal Kishore (2015). A study of Identify Licensing Opportunities through Market and product  Mapping.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Jayakrishnan, S & Sathish Kumar (2015). A study of Marketing Research on Green Technology  in  Projectors. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M.R Suresh & Rohitaksh Grama  Srinivas (2015). A study of Project on Remarketing.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupata & Sreeraksha  B.N (2015). A study of Recruitment and Selection  Process at Larsen & Toubro (Mysore).  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Parasuraman & R. Yadukrishnan (2015). A study of Streamlining of the Back End Credit Approval Process of Individual Lending for Ujjivan.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Sugant & Rao Shwetha K (2015). A study of Study of Consumer and Distributor  Behaviour towards Brand ABC Sweets for “XYZ”. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Prasad S.N & Prateek Jain (2015). A study of Study of the Britannia Bread Categoy and its Current  Positioning  Strategy with the Objective of Revitalizing the Brand ‘Britannia Bread’.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana, G & Nisha Yasmin (2015). A study of Study on working Capital Managemnt at a Steel Plant . Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Bharath Kumar D (2015). A study of Tapping the Business Opportunities Related to Cloud through Strategic Partnerships. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Todalbagi, Rajendra & Swathesh Shetty (2015). A Study on Supply Chain Management at Future Retail Ltd.: Analysis of Shrinkage & Inventory Control. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Marketing Conferences

Conference Proceeding 2024 Conference Proceedings of International Marketing Conference - JANUARY 18-19, 2024:
https://www.sdmimd.ac.in/marketingconference2024/conference-proceedings/
Conference Proceeding 2023 Conference Proceedings of International Conference on New Age Marketing – January 19-20, 2023:
https://www.sdmimd.ac.in/mc2023/conference_proceedings/
Title : International Conference on Marketing in Turbulent Times: Challenges and Opportunities
Editors : Dr. N.R. Parasuraman & Dr. S Saibaba
ISBN : 978-93-83302-53-6
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : January 2022
Publication Summary : This publication consists of articles presented at the International Conference on Marketing in Turbulent Times: Challenges and Opportunities held on January 27, 2022 on the conference themes.
Title : International Conference on Marketing
Editors : Prof. Jayakrishnan S , Prof. R Sugant & Dr. M.R. Suresh 
ISBN : 978-93-83302-25-3
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : October 2017
Publication Summary : This publication consists of articles presented at the International Conference on Marketing held on October 26-27, 2017 on the conference themes.
Title : Second Annual Conference on Emerging Trends in Marketing
Editors : Dr. H. Gayathri, Prof. Jayakrishnan S , Prof. R Sugant & Dr. M.R. Suresh 
ISBN : 978-93-83302-17-8
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : October 2016
Publication Summary : This publication consists of articles presented at the Second Annual Conference on Emerging Trends in Marketing held on October 28, 2016 on the conference themes.
Title : National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends
Editors : Dr. M.R Suresh, Prof. Sugant & Prof. Jayakrishnan S
ISBN : 978-93-83302-13-0
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. 
Year : October 2015
Publication Summary : This publication consists of articles presented at the National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trend held on October 30, 2015 on the conference themes.

Contemporary Research in Management : Volume I

Title : Contemporary Research in Management: A Special Compilation of Faculty Research
Comipled by : Dr. Nilanjan Sengupta & Dr. Mousumi Sengupta
ISBN : 978-81-922146-1-0 (ISBN 13)
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2012
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.

Excerpts of select Summer Internship Reports 2011

Title : Excerpts of select Summer Internship Reports 2011
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2011
Book Summary : SDMIMD through its Center for Research (CFR) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

Excerpts of select Summer Internship Reports 2012

Title : Excerpts of select Summer Internship Reports 2012
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2012
Book Summary : SDMIMD through its Center for Research (CFR) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.
Parasuraman, N.R. & Ankith Sonthalia. (2012). Market Research for new product launch (Storage containers). Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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H. Gayathri & Ashutosh Prasad Sharma. (2012). Building and Equity Portfolio Using Mutual Funds. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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R. Jagadeesh & Indra Swetabh Mani (2012). Analysis of Sales and Distribution and Business Viability of Stockists of Branded Salt. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mousumi Sengupta & Manu Govind.S. (2012). Optimizing the Transportation Model to Reduce Cost. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mousumi Sengupta & Nikita Ajwani. (2012). Retail Marketing Project at De-Lemon, a Unit of Banaras Beads Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mousumi Sengupta & Salini Penaka. (2012). A Study of Engagement Factors in Embedded Industry with Specific Reference to Tier-1 Service Company. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Nilanjan Sengupta & Pranitha Shetty. (2012). Analysis and Business Development of DMS Technologies Pvt.Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Nilanjan Sengupta & Rameez P.N. (2012). Competitive Analysis of Wep as a Brand and Analysing its Market Presence. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Malathi Sriram & Vijeth Anburmath. (2012). Marketing Survey and Critical Analysis of Bajaj Auto (Three-Wheeler) In the out-City Region of Udupi. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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N.R. Govinda Sharma & Binti Kumar Jha. (2012). An Assessment of the Market in the ‘’ MENA ‘’ Region for Large Diameter Steel Pipes Market Entry and Focus Strategy. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Abhijith Seetharam & Chenna Avinash. (2012). Examining Financial Feasibility of a Power Plant from a Project Financing Perspective. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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N.R. Govinda Sharma & Deepak Semwal. (2012). Analysis of the reasons for a mutual fund to get promoted and recommended by the distributors. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Abhijith Seetharam & Divya Mendiratta, Deepak Todi. (2012). Impact of QE and US Dollar Index and COMEX-Gold: a Statistical Interpretation. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mihir K Mahapatra & Jacob Thomas. (2012). Impact of Online Learning Tool on Performance of the Recruits: Insights from a Leading IT Company in India. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mihir K Mahapatra & Rajyalakshmi Gunda. (2012). Role of Information Technology in Enhancing Customer Reach in IDBI Federal Life Insurance Company Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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M.R. Suresh & Natansh Sharma. (2012).Technology Adoption Survey in Health Care Industry. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 
 
Neetu Ganapathy & Sagar Chimurkar. (2012). A Study of the Kitchen Storage Container Market in Mumbai for SRC Kitchen Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Sree Gowri. (2012).The Study and Design of Marketing and Sales Process of a Young Consulting Company. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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J Balaji & Arun Shan. (2012).Promotion of Voluntary Blood Donation in the State of Kerala and Study on related Campaigns and Operations undertaken by HLFPPT. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N. Prasad & Divya Laxmi S. (2012). Market Research on Social Media Monitor Tools. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Jojo Joy & Kaustabh Sinha. (2012). Increasing Sales in B2B Segment: A Study on MINT Daily. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana G.& Rakhi Ladder. (2012). Market Survey Analysis and Business Development of DMS Technologies. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana G & Rishi Kumar Gandhi. (2012). Analysis of three eras of U.S stock Market and Equity analysis of Indian automobile industry.Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao & Vasanth Raj. (2012).Market Study on Stainless Steel Cookware. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
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