Faculty Publications in 2024-25

2024-25 2023 2022 2021 2020 2019 2018 2017 2016
Dr. Mousumi Sengupta
M.A. in HRM, GradIPD & Ph.D.
Professor - OB/HRM
  1. Shwetha G. Y. and Sengupta, Mousumi (2025). Generation Z Employees' Perception on Green Training and Development Practices: Impact of Organizational Performance on Environmental Management. Empirical Economics Letters, ISSN: 1681-8997, V.24 (Special Issue 2): February. DoI: https://doi.org/10.5281/zenodo.15106289, pp.15-21.
  2. Sengupta, Mousumi and Peter, Helen (2025). Investigating the SDT theory of motivation: A study among Indian banking sector employees. Empirical Economics Letters, ISSN: 1681-8997, V.24 (Special Issue 4): March, DoI: https://doi.org/10.5281/zenodo.15107660
  3. Sengupta, Nilanjan and Sengupta, Mousumi (2025). Issues in Leisure Travel Decisions During COVID-19 Pandemic: An Exploratory Study. Sustainable Management Practices in Tourism edited by Biju, M. R. and Padmanabha, M.R.B. Anantha, ISBN: 978-93-5594-671-3, New Delhi, Concept Publishing Company Pvt. Ltd., pp.119-137
  4. Sasikumar, Anand and Sengupta, Mousumi (2025). The Debacle of Byju's: An End of Possibility or a Pause Before Turnaround?. SAGE Publications: SAGE Business Cases Originals, Online ISBN: 9781071984550, DOI: https://doi.org/10.4135/9781071984550
  5. K. Subha, Roshni James, Vanita Singh, Sarika Mahajan, Sengupta, Mousumi  & Madhumita Mohanty. (2024). Perception of Glass Ceiling among Management Executives: A Myth or Reality. Empirical Economics Letters, ISSN 1681- 8997, V.23 (December Special Issue 2), pp.331–353. DoI: https://doi.org/10.5281/zenodo.14558843
  6. Sengupta, Mousumi & Sunil, M. V. (2024). Insights of research on Whistleblowing in India: A Bibliometric Exploration. Mysore, SDM Institute for Management Development, 35 pages.
  7. Sengupta, Mousumi (2024). Empowering employees at the workplace. Journal of Informatics Education and Research, Vol. 4 (2), pp 1887- 1895, ISSN: 1526-4726, DOI: https://doi.org/10.52783/jier.v4i2.1006, (ABDC).
  8. Sengupta, Mousumi & Yashwanth (2024). Artificial Intelligence in Employee Recruitment: A Perception Study on Indian Recruiters. Empirical Economics Letters, ISSN: 1684-8997, V.23 (Special Issue 1), May, pp.171–180, doi: https://doi.org/10.5281/zenodo.11521406, (ABDC).
  9. Sengupta, Mousumi  & Sanjana, A. S. (2024). Investment Decision and Preferences: An Exploratory Study among Indian Youth. Empirical Economics Letters, 23 (Special Issue 1: April 2024) , pp. 29 – 36, ISSN 1681 8997, DOI: https://doi.org/10.5281/zenodo.11351474, (ABDC).
  10. Sengupta, Mousumi & Aswathy K. (2024). Perfectionism And Self-Efficacy among Indian Working Professionals. European Economic Letters (EEL), Vol. 14 (2), ISSN 2323-5233, pp. 759–766, https://doi.org/10.52783/eel.v14i2.1399.
  11. Sunil M. V., Sengupta, Mousumi, and Pradeep M. (2024). Investigating the Level of Awareness of Indian Executives about ESG and the ESG Reporting Software. European Economic Letters (EEL),  Vol.14 (2), pp.308–318, DoI: https://doi.org/10.52783/eel.v14i2.1325, (ABDC-C).
  12. Sasikumar, Anand & Sengupta, Mousumi (2024). A Model to Categorize Students’ Perception on Endorsing Massive Open Online Courses. Journal of Informatics Education and Research, ISSN: 1526-4726, V.4(1), pp.137-147.
Dr. Mohamed Minhaj
MCA, M.Phil & Ph.D
Dean - Academics & Professor - Systems
  1. Aro-Gordon, S., Minhaj, Mohamed, et al. (2024). Sustainable Development and Big Data Technology Application in an Emerging Economy. Sustainable Education and Development – Clean Energy : Proceedings of the Applied Research Conference in Africa (ARCA), 2023, Volume 1, edited by Clinton Aigbavboa, et al. (2024), ARCA 2023. Springer, Cham, Print ISBN: 978-3-031-65356-8; Online ISBN: 978-3-031-65357-5, pp.141-164, DoI: https://doi.org/10.1007/978-3-031-65357-5_9.
Dr. S Vasumathy Hariharan
MCOM, MFM, MBA, MPhil, PhD, FDP(IIMK) 
Professor - Finance
  1. S. Vasumathy Hariharan & Kannadas, S. (2024). Evaluating the impact of M&A on efficiency: A mixed-method analysis incorporating ESG insights. Korea Review of International Studies, 17(65), 66. ISSN 1226-4741.
  2. S. Vasumathy Hariharan and P Suganthi (2024). Designing Deliverables on Customer Perceived Value for Sustainable Growth: A Multi Group Approach. Empirical Economics Letters, ISSN:1681 8997, V.23(Special Issue 1), December, pp.65-77, DoI: https://doi.org/10.5281/zenodo.14589500
  3. Vasumathy S Hariharan (2024). Book review on mastering the market cycles. SDMIMD Journal of management Vol.15(1), Pages 131-132, Informatics Publishing Limited & SDM Institute for Management Development (SDMIMD).
Dr. Srilakshminarayana.G
MSc, PGDOM, Ph.D
Associate Professor - Quantitative Methods
  1. Babu H, R., Srilakshminarayana, G., Vysakh, C. & Chandrakala, B., (2025). A Survey on Open Access Publishing Preferences of Indian Scholars. The Journal of Electronic Publishing, ISSN: ISSN: 1080-2711, V.26(1). doi: https://doi.org/10.3998/jep.397 (Scopus).
  2. Srilakshminarayana G. (2024). A Study on the Behaviour of Shoppers Towards Online and Offline Platforms Using a Qualitative Approach. Journal of Informatics Education and Research, ISSN: 1526-4726, V.4(2), DoI: https://doi.org/10.52783/jier.v4i2.1068, pp.2338-2354, (ABDC-C).
Dr. M. Sriram
MBA, FCMA, M.Com, MPhil, Ph D
Associate Professor - Finance
  1. Syed Mohmood Hussaini and Sriram M. (2024). Long-run Performance of IPOs in Indian Context. Empirical Economics Letters, ISSN:1681-8997, V.23 (12): December, pp.53-68. DoI: https://doi.org/10.5281/zenodo.14584939
  2. Sriram M. and Riyazahmed K. (2024). Corporate Cash Holdings and Global Crisis: Evidence from India. Corporate Ownership & Control, ISSN: 1810-3057 (O), ISSN: 1727-9232, V.21(4). pp.49-59. DoI: https://doi.org/10.22495/cocv21i4art5 (ABDC-B)
  3. Riyazahmed K. and Sriram M. (2024). Do Cash Holdings Impact the Financials of Indian Companies?—Evidence from India. Indian Journal of Finance, Vol.18 (3) ISSN 0973-8711, March https://www.indianjournaloffinance.co.in/index.php/IJF/article/view/173614, (ABDC).
  4. Sriram, M. (2024). Minda Corporation’s Stake in Pricol: Financial or Strategic Investment?. SAGE Publications: SAGE Business Cases Originals, DOI: https://doi.org/10.4135/9781071939147, Online ISBN: 9781071939147.
Dr. Venkatraja B
MA, Ph.D
Associate Professor - Economics
  1. Vaidehi V. and Venkatraja, B. (2024). Is BSE Sensex Resilient to Macroeconomic Shocks? An Analysis of Pre-COVID and Post-COVID Periods. Empirical Economics Letters, ISSN:1681 8997, V.23 (Special Issue 1), December, pp.209-217, DoI: https://doi.org/10.5281/zenodo.14601791
  2. Indira, M. and Venkatraja B. (2024). Financial performance and economic efficiency of Souharda Cooperatives in Karnataka. Autonomy, Governance and Empowerment : study of Souharda Cooperatives, Jaipur, Rawat Publications, ISBN: 978-81-316-1363-4, pp.91-109.
Dr. Nanda Kishore Shetty
BE, PGDPM & Ph. D
Associate Professor - Marketing 
  1. Shetty, Nanda Kishore, Sunil M. V. and Helen Peter (2025). Sustainability Meets Strategy: A Holistic Framework for Enhancing B-School Effectiveness. Journal of Informatics Education and Research—JIER, ISSN: 1526-4726, V.5(2), April, pp. 16–51. DoI: https://doi.org/10.52783/jier.v5i2.2441.
  2. Shetty, Nanda Kishore, Gandhi, L. and Yashaswini, M. (2025). From Theory to Action: Enhancing B-School Learning through Outbound Training. European Economic Letters, ISSN : 2323-5233, V.15(1), March, pp.3665-3681. Doi: https://www.eelet.org.uk/index.php/journal/article/view/2772, (ABDC-C).
  3. Shetty, Nanda Kishore, Pooja Singh, Yashaswini M, Yogita Hiremath. (2024). The Power of User-Generated Content: Elevating Consumers’ Brand Perception, Purchase, and Post-Purchase Behavior in the Food and Beverage Industry. European Economic Letters (EEL), V.14(4), pp.2025–2039. https://doi.org/10.52783/eel.v14i4.2346, (ABDC-C).
  4. Shetty, Nanda Kishore, et al (2024)."Cash to Digital: UPI Adoption among Micro Businesses in Mysore", Journal of Informatics Education and Research, ISSN: 1526-4726, Vol. 4, No.3(2024), PP 3603-3621,doi link: https://jier.org/index.php/journal/article/view/1745, (ABDC-C).
  5. Shetty, Nanda Kishore, et al (2024). Wipro's Geographical Model Transition: A Deep Dive Across Phases. European Economic Letters (EEL), ISSN: 2323-5233, ISSN:2323-5233, DoI: https://doi.org/10.52783/eel.v14i2.1393, V.14(2), April, pp. 705–713, (ABDC-C).
  6. Shetty, Nanda Kishore, et al (2024). Creating a Successful Pre Release Marketing Strategy for an Experiential Product: A Case Study of the Upcoming Prequel to the Kantara Movie. Journal of Informatics Education and Research-JIER, ISSN: 1526-4726, Vol.4 (1), pp.948-963, DOI:https://jier.org/index.php/journal/article/view/665, (ABDC).
  7. Shetty, Nanda Kishore, et al (2024). Creating Sustainable Experiential Tourism for Showcasing Tulunadu's Ecological Treasures. Journal of Informatics Education and Research, ISSN: 1526-4726, Vol.4 (1), pp.661-685, DOI: https://doi.org/10.52783/jier.v4i1.618, (ABDC).
Dr. L Gandhi
M.A., M.B.A., M.Phil., UGC-NET, Ph.D
Associate Professor - OB/HRM 
  1. Sunil, M.V. and Gandhi, L. (2025). Mapping the Values Landscape: Understanding the Strategic Role of Core Values in Organizational Success. Journal of Informatics Education and Research, ISSN: 1526-4726, V.5(1), pp.3201-3211.  DoI: http://jier.org/index.php/journal/article/view/2325 (ABDC-C).
  2. Gandhi L., (2025). Effective Projection of Quality of Working Life (QWL) using Emotional Intelligence (EI) of Management Teachers in India through Structural Equation Modelling (SEM). Journal of Informatics Education and Research, ISSN: 1526-4726, V.5(1), pp.2405–2422. DOI: https://doi.org/10.52783/jier.v5i1.2245 (ABDC).
  3. Gandhi L., (2025). Diversity Equity and Inclusion (DEI) - The Key Initiatives for Organizational Excellence. European Economics Letters, ISSN: 2323-5233, V.15 (1), pp.2353–2359 (ABDC).
  4. Gandhi, L. & Prakash G. (2024). Gender Diversity in the Manufacturing Sector in Karnataka, India: An analysis and the Way Forward. Empirical Economics Letters, ISSN:1681-8997, Vol.23 (September, Special Issue 2), pp.119–138, DOI: https://doi.org/10.5281/zenodo.14187499, (ABDC-C).
  5. Gandhi, L,  Anushree N Halyal & Pooja Reghunadh (2024).  Moonlighting: An Examination of Dual Employment in Contemporary Organizations.  Journal of Informatics Education and Research, ISSN  1526-4726, Vol.4 (1)   DoI: https://doi.org/10.52783/jier.v4i1.553, pp.291-298 (ABDC).
  6. Gandhi, L. (2024). Predicting Quality of Work Life (QWL) through Emotional Intelligence (EI) of the Business Management Faculty. 2nd  International Research Conference on Mindfulness (IRCM), Indian Institute of Management, Bodh Gaya, 8 - 10 February 2024.
Dr. Keerthan Raj
MBA., M.A (Eco.,) AMT., Ph.D.
Associate Professor - Marketing 
  1. Raj, K., et al. (2025). Measuring the impact of ethnocentrism on Indian youth: An empirical study on khadi fabric choice of preference. Academy of Marketing Studies Journal, 29(2), 1-15. (ABDC-B).
  2. Raj, K. et al. (2025). Benefits and challenges of Flipped Classroom Approach in College Education: A Quantitative Investigation. Journal of Informatics Education and Research, 5(1). https://doi.org/10.52783/jier.v5i1.2047 (ABDC-C).
  3. Raj,  K., et al., (2024). Commerce and Health Management: Analyzing the Intersections of Public Health Policies and Economic Development. South Eastern European Journal of Public Health, 111–119. https://doi.org/10.70135/seejph.vi.1651 (Scopus)
  4. Raj, K. et al. (2024). The role of Technology in Effective Managerial Decision-Making in a Dynamic Business environment: an Empirical study. https://www.jier.org/index.php/journal/article/view/1747 (ABDC-C).
  5. Raj, Keerthan. (2024). Patent Design Number: 433483-001. Certificate of Registration of Design from the Patent Office, Government of India.
  6. Raj, Keerthan, Fredrick, Dsouza Prima, Kurahattidesai, Channabasava and Hegde, Chinmaya S. (2024). Artificial Intelligence driven ustomer Relationship Management: harnessing the power of technology to improve business efficiency. International Journal of Communication Networks and Information Security (IJCNIS), ISSN: 2073-607X, 2076-0930, V.16(4), pp.58-65, (SCOPUS Q3).
  7. K.Raj et.al (2024). Mapping the Landscape: A Bibliometric Analysis of Online Learning in Higher Education. South Eastern European Journal of Public Health, ISSN: 2197-5248, pp.411–424. DoI:https://seejph.com/index.php/seejph/article/view/1191, (SCOPUS Q4).
  8. N. Abhishek, Suraj, Neetu, Rahiman, H.U., Nawaz, N., Kodikal, R., Kulal, A. and Raj, Keerthan. (2024). Digital transformation in accounting: elevating effectiveness across accounting, auditing, reporting and regulatory compliance. Journal of Accounting & Organizational Change, ISSN: 1832-5912, DoI: https://doi.org/10.1108/JAOC-01-2024-0039, (ABDC-B).
  9. Raj, Keerthan and Fredrick, Dsouza Prima (2024). Sustainable Development Goals: Public Sentiment and Participation Index. International Journal of Communication Networks and Information Security (IJCNIS), ISSN: 2073-607X, 2076-0930 16(1), Special Issue, pp.26–41, DoI: https://www.ijcnis.org/index.php/ijcnis/article/view/6741 (SCOPUS)
  10. Raj, Keerthan. (2024). Patent Application Number 202441035084. Investigating the Impact of Content Marketing on Brand Awareness, Customer Engagement, and Lead Generation. Office of the Controller General of Patents, Designs, and Trade Marks, Ministry of Commerce and Industry, Government of India.
  11. Raj, Keerthan. (2024). Service Quality in the Omnichannel World. 9th PAN IIM World Management Conference held at IIM Sambalpur, 22-24 January 2024.  
Dr. Kannadas S 
MBA, M.Phil, FDP (IIM K), FDP (IISc), Ph.D
Associate Professor - Accounting & Finance
  1. Kannadas, S. (2025). Assessing pre- and post-merger financial performance: A global study of B2B companies across four sectors. Corporate Ownership & Control, ISSN: 1810-3057 (O), ISSN: 1727-9232 (P), V.22(2), DoI: https://doi.org/10.22495/cocv22i2art2, pp.21–33, (ABDC – B).
  2. S. Vasumathy Hariharan & Kannadas, S. (2024). Evaluating the impact of M&A on efficiency: A mixed-method analysis incorporating ESG insights. Korea Review of International Studies, 17(65), 66. ISSN 1226-4741.
Dr. S Saibaba
MBA, MFM, MA, MPhil, PhD.
Assistant Professor - Marketing
  1. Saibaba, S. (2024). Exploring the Influence of Trustworthiness and Cost Savings on Customer Loyalty in Mobile Shopping. European Economic Letters, ISSN 2323-5233, V.14(1), https://doi.org/10.52783/eel.v14i1.1206, pp.1492-1497.
  2. Saibaba, S. (2024). Online Compulsive Buying Behavior of Young Consumers in India – Examining the role of Smartphone Addiction, Social Media Addiction, Fear of Missing Out (FOMO) and Impulsive Buying Behavior. Journal of Informatics Education and Research, ISSN: 1526-4726, V.4(1), pp.155-167.  
Dr. K Riyazahmed
B.Com (CSCA), MBA, Ph.D. (UGC-NET)
Assistant Professor - Finance
  1. Riyazhamed K. (2024). Stock Volatility Model and Prediction using GARCH: A Case of Bharti Airtel Ltd. Empirical Economics Letters, ISSN:1681 8997, V.23(September Special Issue 2), 151–162. DoI: https://doi.org/10.5281/zenodo.14203310.
  2. Riyazahmed, K. (2025). SKDRDP—A Success Tale of Sustainable Rural Development. Sage Publications: Sage Business Cases Originals, Online. ISBN 9781071947548. https://doi.org/10.4135/9781071947548 
  3. Riyazahmed, K. (2025). Farmer Producer Organizations: Empowering the Agricultural Economy of India. Sage Publications: Sage Business Cases Originals, Online. ISBN 9781071947548. https://doi.org/10.4135/9781071981252 (An invited contribution to Sage Agri-Business case series)
  4. Riyazahmed, K. (2025). Tata Motors: Economic Value-Added Analysis. Sage Publications: Sage Business Cases Originals, Online. ISBN 9781071981252. https://doi.org/10.4135/9781071981252
  5. Sriram M. and Riyazahmed K. (2024). Corporate Cash Holdings and Global Crisis: Evidence from India. Corporate Ownership & Control, ISSN: 1810-3057 (O), ISSN: 1727-9232, V.21(4). pp.49-59. DoI: https://doi.org/10.22495/cocv21i4art5 (ABDC-B)
  6. Riyazahmed, K. (2024). "Avoiding Agency Problems and Exploring Diversification: A Data-Driven Approach to Inform Expansion Efforts into the Food and Beverage Industry." In SAGE Business Data Decisions: Strategic Management. Edited by Bruce Alan Walters. Thousand Oaks: SAGE Publications, Inc. https://doi.org/10.4135/9781071961162 (**One of eight in the Top Editors' Choice out of 90 publications)
  7. Riyazahmed K. (2024). Silicon valley bank : bargain buy or a bankrupt?. Ivey Publishing, Ivey Business School Foundation, Reference No. W36975, 11 pages.
  8. Riyazahmed, K. (2024). Volatility and Herding Behavior in the Crypto Market: With Special Reference to the NASDAQ Crypto Index. Management Education and Research Colloquium 2024. Organized by the Indian Institute of Management, Kashipur, from May 31st, 2024, to June 2nd, 2024. 
  9. Riyazahmed, K. (2024). Do companies financially withstand sweeping tax reform?. Corporate Ownership & Control, ISSN (O): 1810-3057; ISSN (P): 1727-9232 , Vol.21(1), pp.132–145. https://doi.org/10.22495/cocv21i1art11
  10. Riyazahmed K. and Sriram M. (2024). Do Cash Holdings Impact the Financials of Indian Companies?—Evidence from India. Indian Journal of Finance, Vol.18 (3) ISSN 0973-8711, March https://www.indianjournaloffinance.co.in/index.php/IJF/article/view/173614, (ABDC).
Dr. Sunil M.V
M.A., MLISc., Ph.D.
Assistant Professor - Systems & General Management
  1. Sunil, M. V. and Madhu, K. S (2025). Library Services for Users with Disabilities in India: A Bibliometric Analysis. South Eastern European Journal of Public Health, ISSN: 2197-5248, V.27, pp.1046–1068. DoI : https://doi.org/10.70135/seejph.vi.6000 (SCOPUS).
  2. Sunil, M. V., Nikam, P. S., & Amarnath, N. (2025). Promotion of education and knowledge centres by the Wodeyars of Mysore. 2-Day National Conference on 'Sustainable Development during the Princely Era of Mysore Wadiyars: Insights from Historical Archives.' Mysuru: Government First Grade College, Siddarthanagar, Mysore, and Karnataka State Archives, Government of Karnataka, February 6, 2025. University of Mysore, Mysuru.
  3. Sunil, M.V. and Gandhi, L. (2025). Mapping the Values Landscape: Understanding the Strategic Role of Core Values in Organizational Success. Journal of Informatics Education and Research, ISSN: 1526-4726, V.5(1), pp.3201-3211.  DoI: http://jier.org/index.php/journal/article/view/2325 (ABDC-C)
  4. Prasad, K. Raghav, Sunil M.V. and Malappa, Suresh. (2025). Marketing Through Sports: A Quadrant Analysis of Organizational Strategies. Cuestiones De Fisioterapia, ISSN:1135-8599; 2695-7639, V.54(3), 3337-3341. DoI: https://doi.org/10.48047/4rfxwf53 (SCOPUS)
  5. Sunil, M. V. and Sasikumar, Anand (2024). Integrating ESG Principles: Enriching Business Education for A Sustainable Future. Journal of Informatics Education and Research, ISSN: 1526-4726, Vol.4(3), pp.3585-3596, DoI: http://jier.org/index.php/journal/article/view/1743/1458, (ABDC-C).
  6. Sengupta, Mousumi & Sunil, M. V. (2024). Insights of research on Whistleblowing in India: A Bibliometric Exploration. Mysore, SDM Institute for Management Development, 35 pages.
  7. Sunil M. V. (2024). Patent Application Number 202441027149: Acceptance and Publication by the Office of the Controller General of Patents, Designs, and Trade Marks. Ministry of Commerce and Industry, Government of India. AUGMENTED REALITY CURRICULUM ENHANCEMENT TOOL FOR SUPPORTING NATIONAL EDUCATION POLICY GOALS. Published April 12, 2024.
  8. Sunil M. V., (2024). Patent Application Number 202441019431: Acceptance and Publication by the Office of the Controller General of Patents, Designs, and Trade Marks. Ministry of Commerce and Industry, Government of India.
  9. Sasikumar, Anand & Sunil, M. V. (2024). Optimizing E-Resource Utilization in Business School Libraries: A Lean Six Sigma Approach. Educational Administration: Theory and Practice, e-ISSN: 2148-2403, p-ISSN: 1300-4832, V.30(5), pp.3428-3439. DoI :https://doi.org/10.53555/kuey.v30i5.3468, (Scopus).
  10. Sunil M. V., Sengupta, Mousumi, and Pradeep M. (2024). Investigating the Level of Awareness of Indian Executives about ESG and the ESG Reporting Software. European Economic Letters (EEL),  Vol.14 (2), pp.308–318, DoI: https://doi.org/10.52783/eel.v14i2.1325, (ABDC-C).
Dr. Mamta Hegde
PGDBM, MBA, Ph.D
Assistant Professor - OB & HRM 
  1. Hegde, M. (2024, September 20-21). Leveraging emerging technologies and holistic approaches for integrating ethical leadership and Sustainable Development Goals in management education [Conference presentation]. IMC International Research Conference (IMC-IRC) 2024, XLRI Jamshedpur, India.
  2. Menon, Rishi Prasad S. and Hegde, Mamta (2024). The transformative impact of AI in manufacturing and healthcare. AI intervention in Manufacturing and Healthcare by Nagendra S. et al. (editors), Bangalore; Infinite Learning Solutions, ISBN: 978-81-19521-68-5, pp.1-10.
  3. Korlapati, Srilekha and Hegde, Mamta (2024). The rise of AI in HR: Enhancing workforce management in manufacturing and healthcare industries. AI intervention in Manufacturing and Healthcare by Nagendra S. et al. (editors), Bangalore; Infinite Learning Solutions, ISBN: 978-81-19521-68-5, pp.11-19.
  4. Lobo, Macleta and Hegde, Mamta (2024). The rise of AI in HR: Enhancing workforce management in harnessing the transformative power AI in Manufacturing and Healthcare. AI intervention in Manufacturing and Healthcare by Nagendra S. et al. (editors), Bangalore; Infinite Learning Solutions, ISBN: 978-81-19521-68-5, pp.11-19.
  5. Krishna, Shwetha and Hegde, Mamta (2024). The rise of AI in HR: Enhancing workforce management in Manufacturing and Healthcare Industries. AI intervention in Manufacturing and Healthcare by Nagendra S. et al. (editors), Bangalore; Infinite Learning Solutions, ISBN: 978-81-19521-68-5, pp.11-19.
  6. Hegde, Mamta. AI intervention in manufacturing and healthcare. (M. Lobo, R. Prasad, S. Krishna, & S. Korlapati, Student Coauthors). Nitte Meenakshi Institute of Technology, Department of Management Studies. ISBN 978-81-19521-68-5.
  7. Hegde, Mamta (2024). The Ascendancy of Shein : Outpacing Zara in the Global fast fashion industry. Humanities and Social Science Studies, ISSN: 2319-829X, Vol.13(1), No.32, Jan-June, pp.169-180.
  8. Hegde, Mamta (2024). Integrating Western Management Theories with Indigenous Knowledge Systems: Ethical Conduct and Development in the Indian Subcontinent's Informal Sector. European Economic Letters (EEL), ISSN:2323-5233, Vol.14(2), pp.2191-2207, DOI link: https://doi.org/10.52783/eel.v14i2.1553. 
Dr. Anand Sasikumar
BTech (Mech),MBA, MS (IE,Canada), Ph.D.
Assistant Professor - Operations
  1. Sasikumar, Anand and Sengupta, Mousumi (2025). The Debacle of Byju's: An End of Possibility or a Pause Before Turnaround?. SAGE Publications: SAGE Business Cases Originals, Online ISBN: 9781071984550, DOI: https://doi.org/10.4135/9781071984550
  2. Anand Sasikumar,  Anand Ellur, Prasad S N, et. al. (2024). A Research Report on 'CXO Insights - AI-Driven Cybersecurity', in collaboration with CSA Bangalore Chapter, https://www.csabangalorechapter.com/research-work.
  3. Sasikumar, Anand and Nair, Vilas (2024). Unveiling the Intellectual Landscape of Retail Research: A Bibliometric Analysis of Recent Trends and Emerging Themes. European Economic Letters, Vol. 14 (4), ISSN: 2323-5233, pp.1288-1296, (ABDC-C).
  4. Sunil, M. V. and Sasikumar, Anand (2024). Integrating ESG Principles: Enriching Business Education for A Sustainable Future. Journal of Informatics Education and Research, ISSN: 1526-4726, Vol.4(3), pp.3585-3596, DoI: http://jier.org/index.php/journal/article/view/1743/1458, (ABDC-C).
  5. Sasikumar, Anand & Sunil, M. V. (2024). Optimizing E-Resource Utilization in Business School Libraries: A Lean Six Sigma Approach. Educational Administration: Theory and Practice, e-ISSN: 2148-2403, p-ISSN: 1300-4832, V.30(5), pp.3428-3439. DoI :https://doi.org/10.53555/kuey.v30i5.3468, (Scopus).
  6. Sasikumar, Anand, et al. (2024). Can DataPrometric Embrace Effective Customer Relationship Management Practices?. SAGE Publications: SAGE Business Cases Originals, DOI: https://doi.org/10.4135/9781071960646.
  7. Malini Nair, Ghafar, Abdul & Sasikumar, Anand (2024). Development of Human Capital Embedded in Social Innovative Educational Practices. Lecture notes in Networks and Systems, (LNNS, volume 927), ISSN: 2367-3370 (P); 2367-3389 (E), Springer, Cham. https://doi.org/10.1007/978-3-031-54009-7_30, pp 326–332.
  8. Sasikumar, Anand & Sengupta, Mousumi (2024). A Model to Categorize Students’ Perception on Endorsing Massive Open Online Courses. Journal of Informatics Education and Research, ISSN: 1526-4726, V.4(1), pp.137-147.
Dr. Ellur Anand
B.E., PGDM, Ph.D
Associate Professor - Operations and Quantitative Methods 
  1. Varunkumar, S. G., Anand E. (2025). Predicting and Explaining Electric Vehicle Adoption with Shapley Additive Explanation. Proceedings of International Conference on Computational Operations Research and Algorithmic Game Theory, New Delhi (ICORAGT25), Abstract of the Contributed Talks, 34.
  2. Anand Sasikumar,  Anand Ellur, Prasad S N, et. al. (2024). A Research Report on 'CXO Insights - AI-Driven Cybersecurity', in collaboration with CSA Bangalore Chapter, https://www.csabangalorechapter.com/research-work.
  3. Anand Ellur et. al. (2024). A Research Report on 'CXO Insights - AI-Driven Cybersecurity', in collaboration with CSA Bangalore Chapter, https://www.csabangalorechapter.com/research-work
  4. Anand, Ellur and others (2024). Factors Influencing Over-The-Top Video Streaming Platforms in India. Empirical Economics Letters, ISSN:1681-8997, V.23 (Special Issue 1): July, Pp. 233-248. DoI: https://doi.org/10.5281/zenodo.13624112