International Conference on New Age Marketing

The inauguration of International Conference on ‘‘New Age marketing – Catalyzing Transformation Through Innovation, Technology, Analytics and Sustainability’’ was held on January 19, 2023 at Sri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), under the aegis of BCIC (Bangalore Chamber of Industry and Commerce).

 

The Chief Guest and keynote speaker Shri. Rabindra Sah, Chief Engineer – Strategic Projects – Tata Technologies. emphasized on how global industries are witnessing transformation in delivering unique experiences to their consumers through latest technological developments such as, Internet of Things (IOT), Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) and eXtended Reality (XR) etc. During his inaugural address, Dr. N. R. Parasuraman, Director – SDMIMD, stressed the heightened importance of marketing function for all organizations and the need to stay ahead of the curve in today's fast-paced business environment by adopting innovative practices.

 

Dr. S. Saibaba, Assistant Professor, Marketing – SDMIMD and Conference Chair discussed that the theme of the conference was aimed at enabling the dissemination of knowledge among the researchers and practitioners, emphasizing the need for comprehending the key role played by innovation, technology, analytics and sustainability in shaping the future of the marketing function in a modern organization. The conference received more than 70 research contributions by faculty, research scholars and post-graduate students of various institutions across the country, and there are around 100 participants registered for the conference.