Invited Talk by Dr. Pradeep A. Rau

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‘Marketing demands good communication skills apart from a good knowledge about global happenings including such topics like GDP, economic indicators, demographics, and social media. Social media is replacing many other forms of communication including the telephone calls’ thus said Dr. Pradeep A. Rau, Professor of Marketing and International Business, The George Washington University, Washington, DC, the USA during the invited talk organized on July 12, 2019. 

 
Dr. Rau emphasized the role of advertisement and brand building to develop customers on an international scale. Raising questions about India’s capabilities, he provided insight into the possible changes in the future including a shift of the world’s trade towards China and India. In his talk, he stressed on the need to improve the manufacturing capabilities in India if India is to be seen as the future’s manufacturing hub. The talk touched upon several aspects of global business and management education. Dr. Rau kept the session interactive by involving the students in question-answer discussion. He also informed the students about the benefits of studying an MBA program and also about the differences between the US and the Indian students.