Invited talk by Prof. Sheb True

Prof Sheb True from Kennesaw University, Atlanta was the invited speaker for the webinar series talk on ‘Strategy’ organized during July 20 to 22, 2020, to the PGDM 2019-21 Batch. Prof. Sheb True discussed about strategy as a continuum with adequacy at one end and leadership at the other end. Further he opined that companies need to decide where they should be in strategic continuum considering 3 dimensions of product positioning viz., brand, price, and performance.