Guest Lecture 2021

Prof. Pinnington delivers Orientation Talk to New Batch

Prof. Ashly H. Pinnington, Dean of Research, The British University in Dubai, was invited to deliver the orientation talk to the new batch of PGDM Program on August 11, 2020. Prof. Pinnington focused the talk on the optimal self-development by using the abundant resources available to us. With relevant examples, the speaker introduced the Big Five Factor Model and Myers-Briggs Type Indicator (MBTI) to the young managers. During the interaction, Prof. Pinnington helped the new batch understand the resources with Individual - self-knowledge; Team – knowing others; Organization – Belonging; Industry – Contribution; National – leveraging; and, Global – Universal Being.

Invited talk by Mr Rajanarayanan

Mr N Rajanarayanan, VP, Marketing and Investor Relations, The Federal Bank, was the speaker for the Day 2, August 11, 2020, of the orientation program for the PGDM 2020-2022. Mr Rajanarayanan said, ‘Change is the Only Constant’. To effectively handle constant change, the business needs an effective change management process so that it can meet the changes head on. Further, he said ‘high time for companies to realize the need for innovation which is one of the critical factors for succeeding’.

CEO Speaks on Business Marketing

Mr Chandramouli, CEO, Feedback Insights, was the speaker for the webinar series on the topic ‘Business Marketing’ conducted during July 19 to 25, 2020 for the Marketing Specialization students of PGDM 2019-2021 Batch. Mr. Chandramouli deliberated on business marketing opportunity assessment. The speaker elaborated on how to categorise industry and firms and different ways of sizing up the B2B markets. The series also covered the concept of value chain and cost structure in a business product.

Invited talk by Prof. Sheb True

Prof Sheb True from Kennesaw University, Atlanta was the invited speaker for the webinar series talk on ‘Strategy’ organized during July 20 to 22, 2020, to the PGDM 2019-21 Batch. Prof. Sheb True discussed about strategy as a continuum with adequacy at one end and leadership at the other end. Further he opined that companies need to decide where they should be in strategic continuum considering 3 dimensions of product positioning viz., brand, price, and performance.