Message from Editorial Board
Dear Author,
Congratulations on your case being accepted for presentation at the International Case Conference on Contemporary Context in Innovation, Inclusion, and Impact which was held on February 20-21, 2026. Cases presented at the International Case Conference (ICC26) are published in the “Compendium of Papers”, bearing ISBN: 978-93-83302-83-3.
ICC26 witnessed an overwhelming participation from delegates presenting cases from India and abroad on the conference themes. True to the conference objectives, the cases which are presented in the ICC26 discussed the various business and economic contexts that can be made as impactful case studies.
Case studies that explore contemporary contexts and emerging scenarios aligned with the conference theme are especially encouraged. Submissions may also include conventional subject areas related to management, business, and commerce.
A two-stage review and feedback support in the form of ‘Preliminary development review (PDR)’ and ‘Session Chair Reflection Note (SCRN)’ will be given to authors as consolidated developmental feedback for further improvement and publication.
Integrated case workshop was designed to support authors understand various improvements identified during the review process.
We believe that ICC26 has provided a stimulating platform for academicians and practitioners to reflect, deliberate, and suggest measures various interesting business context and use it as pedagogical tool for classroom learning and development.
Congratulating you once again, and we look forward to your continued association with us in the forthcoming editions of our Case Conference.
Wishing you good luck in your all-future research endeavours.
Warm regards,
Editorial Board – International Case Conference 2026
Dr. S. N. Prasad
Conference Chief Patron & Director, SDMIMD, Mysuru
Dr. K. Riyazahmed
Conference Chair & Associate Professor – Finance, SDMIMD, Mysuru
Dr. M. Sriram
Member Organising Committee & Associate Professor – Finance, SDMIMD, Mysuru
Dr. B. Venkatraja
Member Organising Committee & Associate Professor – Economics, SDMIMD, Mysuru
Dr. Mamta Hegde
Member Organising Committee & Assistant Professor – OB & HRM, SDMIMD, Mysuru
Mr. C. V. Sridhar
Conference Facilitator & Manager-Administration, SDMIMD, Mysuru
Conference Papers
| Paper Number | Title of the paper | Author 1 | Author 2 | Author 3 | Author 4 |
|---|---|---|---|---|---|
| ICC26101 | A Fintech Acquisition due diligence backfired: JP Morgan vs. Charlie Javice | Deepashree B | |||
| ICC26103 | Rethinking Financial Inclusion Metrics through Jan Dhan Yojana | Divyashree | Ramanna Shetty | ||
| ICC26104 | Nudging the Unbanked: A Case Study on Jar App’s Behavioral Fintech Model for Promoting Financial Inclusion in Tier-II Mysuru City | Raghavendra N | |||
| ICC26106 | Meesho – A Social E-Commerce Platform: The Rise of a Digital Startup to IPO | Mahesh K.M | Sharma K R S | Janardhana C | |
| ICC26107 | The EU’s 2035 Internal Combustion Engine (ICE) Ban Reversal: Implications for Electric Vehicle (EV) Adoption | Sunil Allan S | V. J. Sivakumar | ||
| ICC26109 | India Post Payments Bank: Posting on Last-Mile Financial Inclusion | Ramanna Shetty | Divyashree | ||
| ICC26112 | Meesho and the Empty-Truck Engine: Can Value Commerce Stay Profitable at ₹250 per Order? | Dr. Hemanth Kumar | Prof. Suparna Ghosal | ||
| ICC26114 | Digital Health Transformation in Karnataka: Navigating the Triple Helix of Innovation, Inclusion, and Impact in Public Healthcare Delivery | Vinitha T | B.G. Prakash Kumar | ||
| ICC26115 | Growth on Wheels, Risk on Roads: A Paradox of Infrastructure Development and Road Safety in India. | N.Nithya | |||
| ICC26116 | Financially Independent but not Financially Empowered: A Personal Finance Dilemma | R Sreeprabha | P B Saranya | ||
| ICC26117 | Bridging Theory and Practice in Waste Management: A Sustainability Case from Rural India | P B Saranya | R Sreeprabha | ||
| ICC26118 | The Evolving Soundscape: YouTube’s Transformation from a Video Sharing Platform into a Music Streaming Powerhouse | Subhamoy Das | Shilpa S. Chadichal | M. Prasanna Mohanraj | |
| ICC26119 | AI – Quantum convergence in Health Tech | Rema V | |||
| ICC26120 | India’s Sovereign Green Bond Initiative: Financing Sustainability through Green finance | Keerthana M | |||
| ICC26122 | Crowdfunding in India: Democratizing Finance for Start-ups and Social Causes | Manoj Kumar | |||
| ICC26124 | SAGS Apparels: Scaling Sustainability in a Cost-Driven Global Apparel Supply | Saravanakrishnan V | Deepika Upadhyay | ||
| ICC26125 | The Green Guilt: A Mother’s Dilemma in Sustainable Consumption | R. Sundari | |||
| ICC26126 | BigBasket’s Crossroads: Quick Commerce, Super Apps, and a Fading Lead | Hemanth Kumar S | Dinesh Nilkant | Prabha Kiran | Sneha S |
| ICC26127 | Balancing Growth and Trust: A Case Study of Keerai Kadai Ventures Limited in a Cost-Sensitive Food Market | K. Chandrabose | Varsha R | Sivasakthi S | |
| ICC26128 | From Global Health Challenge to Market Opportunity: A Case Study of Goodnight’s Entry Into Africa. | S. Mohanraj | Bhavatharani N | Rashmika | |
| ICC26129 | Sustainability and Safety in India’s Fish Supply Chain: A Case Study on Vridhi Techno Farms Pvt. Ltd. | T. Vasumathi | Aishwini B | Adith R | |
| ICC26130 | PR3: Competing through Affordability and Omnichannel Retailing in India | V Saranya | Sanjay P R | Nimisha Arundathi S | |
| ICC26131 | IndiGo Airlines: Rewiring Learning After a Regulatory Shock | Arjun Deshpande | Dinesh.N | Dimple A | |
| ICC26133 | Jane Street in India: What Really Happened? | Srinivas R | Archana S | Geetanjali P | Aiswarya D Pillai |
| ICC26134 | Asahan Water Theme Park: Turning Digital Visibility into Visitor Footfall | Zurina Ismail | Nabilah Mohd. Nasir | Muhammad Amirruddin Shah Bin Ahmad Nizam | |
| ICC26135 | The Kaizen Calculation: Differential Evaluation Methods for Operational and Administrative Excellence | Dr. S. Thilaga | Dr. A. G.Sudha | Ms.S.Sathana | |
| ICC26136 | Market Reaction to Multi-CBDC Announcements: Evidence from France and Italy | Shaliza Alwi | Herwina Rosnan | ||
| ICC26137 | UB Tea: Building Sustainable Chai Ecosystem. | FCMA Nabanita Ghosh | Vidya CM | ||
| ICC26138 | An Analytical Study of Amazon India’s Supply Chain Optimization | Ponhemanth Raj G | Mirudhubhashini A S | ||
| ICC26139 | JIO: Disrupting India’s Telecom and Digital Ecosystem through Market Penetration Strategy | Kushwanth A | Dharshini B | ||
| ICC26140 | E-Hands Energy India Private Limited: Scaling Decentralised Renewable Energy for Social Impact | Dr. Shivani Sah | |||
| ICC26141 | Phool: Implementing the Triple Bottom Line through Circular Economy Innovation in India | Rekhapriyadharshini | S.Priyanka | S.Pragathi | Shanmugam |
| ICC26142 | Prashanth Family Stay: Navigating Platform-Based Business Models in Religious Tourism | Mr. Rakesh N | |||
| ICC26143 | Reverse Logistics: Extended Producer Responsibility: EPR: E-wasteTake-Back Policy of Dell Technologies | S Sathyanarayana | Pallavi R | ||
| ICC26144 | Mobile Banking as a Catalyst for Women’s Economic Empowerment: A Strategic Case Study from India | Sneha A | Hema Patil | ||
| ICC26145 | Digital Finance as a Structural Enabler of Financial Literacy and Financial Inclusion Among Digital Nomads in India’s Gig Economy: A Strategic Case Study | Raghuveer P | Hema Patil |