{"id":208,"date":"2026-02-19T09:32:31","date_gmt":"2026-02-19T09:32:31","guid":{"rendered":"https:\/\/www.sdmimd.ac.in\/conferenceproceedings\/?page_id=208"},"modified":"2026-04-13T08:59:47","modified_gmt":"2026-04-13T08:59:47","slug":"icc2026","status":"publish","type":"page","link":"https:\/\/www.sdmimd.ac.in\/conferenceproceedings\/icc2026\/","title":{"rendered":""},"content":{"rendered":"\n
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Message from Editorial Board<\/strong><\/p>\n\n\n\n

Dear Author,<\/p>\n\n\n\n

Congratulations on your case being accepted for presentation at the International Case Conference on Contemporary Context in Innovation, Inclusion, and Impact which was held on February 20-21, 2026.  Cases presented at the International Case Conference (ICC26) are published in the \u201cCompendium of Papers\u201d, bearing ISBN: 978-93-83302-83-3.<\/p><\/p>\n\n\n\n

ICC26 witnessed an overwhelming participation from delegates presenting cases from India and abroad on the conference themes. True to the conference objectives, the cases which are presented in the ICC26 discussed the various business and economic contexts that can be made as impactful case studies.  <\/p><\/p>\n\n\n\n

Case studies that explore contemporary contexts and emerging scenarios aligned with the conference theme are especially encouraged. Submissions may also include conventional subject areas related to management, business, and commerce.<\/p><\/p>\n\n\n\n

A two-stage review and feedback support in the form of \u2018Preliminary development review (PDR)\u2019 and \u2018Session Chair Reflection Note (SCRN)\u2019 will be given to authors as consolidated developmental feedback for further improvement and publication<\/em>.<\/p><\/p>\n\n\n\n

Integrated case workshop was designed to support authors understand various improvements identified during the review process.<\/p><\/p>\n\n\n\n

We believe that ICC26 has provided a stimulating platform for academicians and practitioners to reflect, deliberate, and suggest measures various interesting business context and use it as pedagogical tool for classroom learning and development.<\/p><\/p>\n\n\n\n

Congratulating you once again, and we look forward to your continued association with us in the forthcoming editions of our Case Conference.<\/p><\/p>\n\n\n\n

Wishing you good luck in your all-future research endeavours.<\/p><\/p>\n\n\n\n

Warm regards,<\/p>\n\n\n\n

Editorial Board \u2013 International Case Conference 2026<\/strong><\/p>\n\n\n\n

Dr. S. N. Prasad<\/strong>
Conference Chief Patron & Director, SDMIMD, Mysuru<\/p>\n\n\n\n

Dr. K. Riyazahmed<\/strong>
Conference Chair & Associate Professor \u2013 Finance, SDMIMD, Mysuru<\/p>\n\n\n\n

Dr. M. Sriram<\/strong>
Member Organising Committee & Associate Professor \u2013 Finance, SDMIMD, Mysuru<\/p>\n\n\n\n

Dr. B. Venkatraja<\/strong>
Member Organising Committee & Associate Professor \u2013 Economics, SDMIMD, Mysuru<\/p>\n\n\n\n

Dr. Mamta Hegde<\/strong>
Member Organising Committee & Assistant Professor \u2013 OB & HRM, SDMIMD, Mysuru<\/p>\n\n\n\n

Mr. C. V. Sridhar<\/strong>
Conference Facilitator & Manager-Administration, SDMIMD, Mysuru<\/p>\n\n\n\n

<\/p>\n\n\n\n

Conference Papers<\/strong><\/p>\n\n\n\n

Paper Number<\/th>Title of the paper<\/th>Author 1<\/th>Author 2<\/th>Author 3<\/th>Author 4<\/th><\/tr><\/thead>
ICC26101<\/a><\/td>A Fintech Acquisition due diligence backfired: JP Morgan vs. Charlie Javice<\/td>Deepashree B<\/td> <\/td> <\/td> <\/td><\/tr>
ICC26103<\/a><\/td>Rethinking Financial Inclusion Metrics through Jan Dhan Yojana<\/td>Divyashree<\/td>Ramanna Shetty<\/td> <\/td> <\/td><\/tr>
ICC26104<\/a><\/td>Nudging the Unbanked: A Case Study on Jar App\u2019s Behavioral Fintech Model for Promoting Financial Inclusion in Tier-II Mysuru City<\/td>Raghavendra N<\/td> <\/td> <\/td> <\/td><\/tr>
ICC26106<\/a><\/td>Meesho – A Social  E-Commerce Platform: The Rise of a  Digital Startup to IPO<\/td>Mahesh K.M<\/td>Sharma K R S<\/td>Janardhana C<\/td> <\/td><\/tr>
ICC26107<\/a><\/td>The EU\u2019s 2035 Internal Combustion Engine (ICE) Ban Reversal: Implications for Electric Vehicle (EV) Adoption<\/td>Sunil Allan S<\/td>V. J. Sivakumar<\/td> <\/td> <\/td><\/tr>
ICC26109<\/a><\/td>India Post Payments Bank: Posting on Last-Mile Financial Inclusion<\/td>Ramanna Shetty<\/td>Divyashree<\/td> <\/td> <\/td><\/tr>
ICC26112<\/a><\/td>Meesho and the Empty-Truck Engine: Can Value Commerce Stay Profitable at \u20b9250 per Order?<\/td>Dr. Hemanth Kumar<\/td>Prof. Suparna Ghosal<\/td> <\/td> <\/td><\/tr>
ICC26114<\/a><\/td>Digital Health Transformation in Karnataka: Navigating the Triple Helix of Innovation, Inclusion, and Impact in Public Healthcare Delivery<\/td>Vinitha T<\/td>B.G. Prakash Kumar<\/td> <\/td> <\/td><\/tr>
ICC26115<\/a><\/td>Growth on Wheels, Risk on Roads: A Paradox of Infrastructure Development and Road Safety in India.<\/td>N.Nithya<\/td> <\/td> <\/td> <\/td><\/tr>
ICC26116<\/a><\/td>Financially Independent but not Financially Empowered: A Personal Finance Dilemma<\/td>R Sreeprabha<\/td>P B Saranya<\/td> <\/td> <\/td><\/tr>
ICC26117<\/a><\/td>Bridging Theory and Practice in Waste Management: A Sustainability Case from Rural India<\/td>P B Saranya<\/td>R Sreeprabha<\/td> <\/td> <\/td><\/tr>
ICC26118<\/a><\/td>The Evolving Soundscape: YouTube’s Transformation from a Video Sharing Platform into a Music Streaming Powerhouse<\/td>Subhamoy Das<\/td>Shilpa S. Chadichal<\/td>M. Prasanna Mohanraj<\/td> <\/td><\/tr>
ICC26119<\/a><\/td>AI – Quantum convergence in Health Tech<\/td>Rema V<\/td> <\/td> <\/td> <\/td><\/tr>
ICC26120<\/a><\/td>India\u2019s Sovereign Green Bond Initiative: Financing Sustainability through Green finance<\/td>Keerthana M<\/td> <\/td> <\/td> <\/td><\/tr>
ICC26122<\/a><\/td>Crowdfunding in India: Democratizing Finance for Start-ups and Social Causes<\/td>Manoj Kumar<\/td> <\/td> <\/td> <\/td><\/tr>
ICC26125<\/a><\/td>The Green Guilt: A Mother’s Dilemma in Sustainable Consumption<\/td>R. Sundari<\/td> <\/td> <\/td> <\/td><\/tr>
ICC26126<\/a><\/td>BigBasket\u2019s Crossroads: Quick Commerce, Super Apps, and a Fading Lead<\/td>Hemanth Kumar S<\/td>Dinesh Nilkant<\/td>Prabha Kiran<\/td>Sneha S<\/td><\/tr>
ICC26127<\/a><\/td>Balancing Growth and Trust: A Case Study of Keerai Kadai Ventures Limited in a Cost-Sensitive Food Market<\/td>K. Chandrabose<\/td>Varsha R<\/td>Sivasakthi S<\/td> <\/td><\/tr>
ICC26128<\/a><\/td>From Global Health Challenge to Market Opportunity: A Case Study of Goodnight\u2019s Entry Into Africa.<\/td>S. Mohanraj<\/td>Bhavatharani N<\/td>Rashmika<\/td> <\/td><\/tr>
ICC26129<\/a><\/td>Sustainability and Safety in India\u2019s Fish Supply Chain: A Case Study on Vridhi Techno Farms Pvt. Ltd.<\/td>T. Vasumathi<\/td>Aishwini B<\/td>Adith R<\/td> <\/td><\/tr>
ICC26130<\/a><\/td>PR3: Competing through Affordability and Omnichannel Retailing in India<\/td>V Saranya<\/td>Sanjay P R<\/td>Nimisha Arundathi S<\/td> <\/td><\/tr>
ICC26131<\/a><\/td>IndiGo Airlines: Rewiring Learning After a Regulatory Shock<\/td>Arjun Deshpande<\/td>Dinesh.N<\/td>Dimple A<\/td> <\/td><\/tr>
ICC26133<\/a><\/td>Jane Street in India: What Really Happened?<\/td>Srinivas R<\/td>Archana S<\/td>Geetanjali P<\/td>Aiswarya D Pillai<\/td><\/tr>
ICC26134<\/a><\/td>Asahan Water Theme Park: Turning Digital Visibility into Visitor Footfall<\/td>Zurina Ismail<\/td>Nabilah Mohd. Nasir<\/td>Muhammad Amirruddin Shah Bin Ahmad Nizam<\/td> <\/td><\/tr>
ICC26135<\/a><\/td>The Kaizen Calculation: Differential Evaluation Methods for Operational and Administrative Excellence<\/td>Dr. S. Thilaga<\/td>Dr. A. G.Sudha<\/td>Ms.S.Sathana<\/td> <\/td><\/tr>
ICC26136<\/a><\/td>Market Reaction to Multi-CBDC Announcements: Evidence from France and Italy<\/td>Shaliza Alwi<\/td>Herwina Rosnan<\/td> <\/td> <\/td><\/tr>
ICC26138<\/a><\/td>An Analytical Study of Amazon India\u2019s Supply Chain Optimization<\/td>Ponhemanth Raj G<\/td>Mirudhubhashini A S<\/td> <\/td> <\/td><\/tr>
ICC26139<\/a><\/td>JIO: Disrupting India\u2019s Telecom and Digital Ecosystem through Market Penetration Strategy<\/td>Kushwanth A <\/td>Dharshini B<\/td> <\/td> <\/td><\/tr>
ICC26140<\/a><\/td>E-Hands Energy India Private Limited: Scaling Decentralised Renewable Energy for Social Impact<\/td>Dr. Shivani Sah<\/td> <\/td> <\/td> <\/td><\/tr>
ICC26141<\/a><\/td>Phool: Implementing the Triple Bottom Line through Circular Economy Innovation in India<\/td>Rekhapriyadharshini<\/td>S.Priyanka<\/td>S.Pragathi<\/td>Shanmugam<\/td><\/tr>
ICC26142<\/a><\/td>Prashanth Family Stay: Navigating Platform-Based Business Models in Religious Tourism<\/td>Mr. Rakesh N<\/td> <\/td> <\/td> <\/td><\/tr>
ICC26143<\/a><\/td>Reverse Logistics: Extended Producer Responsibility: EPR: E-wasteTake-Back Policy of Dell Technologies<\/td>S Sathyanarayana<\/td>Pallavi R<\/td> <\/td> <\/td><\/tr>
ICC26144<\/a><\/td>Mobile Banking as a Catalyst for Women\u2019s Economic Empowerment: A Strategic Case Study from India<\/td>Sneha A<\/td>Hema Patil<\/td> <\/td> <\/td><\/tr>
ICC26145<\/a><\/td>Digital Finance as a Structural Enabler of Financial Literacy and Financial Inclusion Among Digital Nomads in India\u2019s Gig Economy: A Strategic Case Study<\/td>Raghuveer P<\/td>Hema Patil<\/td> <\/td> <\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

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