Dear Author,<\/p>\n\n\n\n
Since 2015, Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) has organized Marketing conferences, which have witnessed participation from researchers, consultants, academicians, and students, from India and abroad. This is the 6th<\/sup> year of foraying into the international level of the conference, as we witness the 6th<\/sup> International Marketing Conference, with the theme – “6th International Conference on Marketing in the AI Era – Marketing 5.0 – Reshaping Global Marketing\u201d on 17th<\/sup> January 2025, under the aegis of BCIC SDMIMD Centre for Excellence in Management Studies.<\/p><\/p>\n\n\n\n Due to the rapidly evolving digital world, the internet has changed marketing for the better. The emergence of new technologies, social media platforms, and changing consumer behaviour have presented both opportunities and challenges for marketers. This conference\u2019s objective was to emphasize and delve into the opportunities and challenges posed by digital transformation in marketing to ensure sustainable success for businesses. Papers were invited from academicians, management practitioners, consultants, research scholars, and students to contribute their write-ups and papers on various marketing topics. We received an overwhelming response from all sections of participants to contribute to the dialogue on new age marketing.<\/p><\/p>\n\n\n\n Here we are bringing out the Edited Volume of Research Papers presented at the said conference. We sincerely thank all the paper contributors and participants who have made this publication a reality. We express our sincere gratitude to the Management of SDME Trust; Dr. Lt. Col. S.N. Prasad, Director, SDMIMD for providing us with the platform, encouragement and support in this academic endeavour. The organizing Committee members \u2013Dr. Nanda Kishore Shetty, Associate Professor – Marketing, Dr. S. Saibaba for their support.<\/p><\/p>\n\n\n\n Warm regards,<\/p>\n\n\n\n Editorial Board \u2013 International Marketing Conference 2025<\/strong><\/p>\n\n\n\n Editorial Board :<\/strong><\/p>\n\n\n\n Dr. Lt. Col. S.N. Prasad<\/strong> Dr. Keerthan Raj<\/strong> Conference Papers<\/strong><\/p>\n\n\n\n Dear Author, Since 2015, Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) has organized Marketing conferences, which have witnessed participation from researchers, consultants, academicians, and students, from… <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.sdmimd.ac.in\/conferenceproceedings\/wp-json\/wp\/v2\/pages\/77"}],"collection":[{"href":"https:\/\/www.sdmimd.ac.in\/conferenceproceedings\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sdmimd.ac.in\/conferenceproceedings\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sdmimd.ac.in\/conferenceproceedings\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sdmimd.ac.in\/conferenceproceedings\/wp-json\/wp\/v2\/comments?post=77"}],"version-history":[{"count":9,"href":"https:\/\/www.sdmimd.ac.in\/conferenceproceedings\/wp-json\/wp\/v2\/pages\/77\/revisions"}],"predecessor-version":[{"id":87,"href":"https:\/\/www.sdmimd.ac.in\/conferenceproceedings\/wp-json\/wp\/v2\/pages\/77\/revisions\/87"}],"wp:attachment":[{"href":"https:\/\/www.sdmimd.ac.in\/conferenceproceedings\/wp-json\/wp\/v2\/media?parent=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Conference Chief Patron
Director, SDMIMD, Mysuru<\/p>\n\n\n\n
Conference Chair
Associate Professor \u2013 Marketing, SDMIMD, Mysuru<\/p>\n\n\n\nPaper
Number<\/th>Title of the Paper<\/th> Author 1<\/strong><\/th> Author <\/strong>2<\/th> Author <\/strong>3<\/th> Author <\/strong>4<\/th><\/tr><\/thead> IMC2502<\/a><\/td> The Transformative Impact of Artificial Intelligence in Marketing: Enhancing Efficiency, Customer Satisfaction, and Sustainability<\/td> Rajesh Gotur<\/td> Vandana Bhat<\/td> <\/td> <\/td><\/tr> IMC2503<\/a><\/td> Ethics in AI Marketing: Balancing Innovation with Consumer Privacy<\/td> G. Jothi<\/td> Sinu M<\/td> <\/td> <\/td><\/tr> IMC2504<\/a><\/td> A Decade of Political Marketing Research (2014-2024): A Bibliometric Analysis of Trends, Themes and Impact<\/td> Akash Deep<\/td> Krishna Koppa<\/td> <\/td> <\/td><\/tr> IMC2505<\/a><\/td> A Bibliometric Analysis of Adversarial Deep Learning Applications in Next Best Action Marketing<\/td> Yajikumar E M<\/td> Krishna Koppa<\/td> <\/td> <\/td><\/tr> IMC2507<\/a><\/td> Leveraging Mobile Apps and Wearable Technology to Transform Airport Services<\/td> Vaibhav Goutham Suresh<\/td> Somasundaram Gopal<\/td> Karthik Kudkuli<\/td> <\/td><\/tr> IMC2509<\/a><\/td> Marketing 5.0 Is it Suitable for the Marketing of Finance Products?<\/td> Er.
Somashekara M S<\/td><\/td> <\/td> <\/td><\/tr> IMC2512<\/a><\/td> Case study :Optimal Pricing Strategy for a company selling Biscuit Products Using AI<\/td> Kiran Sathyanarayan<\/td> <\/td> <\/td> <\/td><\/tr> IMC2513<\/a><\/td> Augmented Reality Brand Experience in Banking Industry<\/td> Neethu Suraj<\/td> <\/td> <\/td> <\/td><\/tr> IMC2518<\/a><\/td> Marketing in the AI Era: Marketing 5.0 \u2013 Reshaping Global marketing<\/td> Dhanalakshmi<\/td> <\/td> <\/td> <\/td><\/tr> IMC2520<\/a><\/td> Marketing strategies for the digital world: A case study of news channels in Kerala<\/td> Christy Abraham<\/td> <\/td> <\/td> <\/td><\/tr> IMC2521<\/a><\/td> Green or Without Green: The Influence of Green Marketing In Hotel Industries of Mysore<\/td> Harshitha Mallik<\/td> Divya L<\/td> Chandana<\/td> <\/td><\/tr> IMC2523<\/a><\/td> Neuromarketing: An Emerging Trend in the Modern Realm of Marketing<\/td> Deepak J<\/td> Mithunraj B<\/td> <\/td> <\/td><\/tr> IMC2524<\/a><\/td> Customer\u2019s Backlash on the Zomato \u201cPure Veg-Mode\u201d and \u201cZomato Pure-Veg Fleet\u201d: A New Online Food Delivery Services Launched by Zomato Targeting the Pure Vegetarian Customers in India<\/td> B. Shafiulla<\/td> <\/td> <\/td> <\/td><\/tr> IMC2525<\/a><\/td> From Intention to Action: The Impact of Augmented Reality (Virtual Try-On) on Beauty Product Purchases in Nykaa Online Beauty Store<\/td> Nalini Palaniswamy<\/td> Muruganandam Duraiswamy<\/td> <\/td> <\/td><\/tr> IMC2527<\/a><\/td> Comprehensive Automated Solution For Detecting Ambulances In Real-Time<\/td> Kavya AM<\/td> Yojana K S<\/td> Naveen T<\/td> Neha Mohandas
Kharvi,
Chinmaya K and
M Anirudh Kamath<\/td><\/tr>IMC2529<\/a><\/td> The Sustainable Development Goals Aligned Investments on the Profitability of
Indian Banking: An Examination of Sustainable Financing<\/td>Aluregowda<\/td> Krupa B N<\/td> <\/td> <\/td><\/tr> IMC2530<\/a><\/td> Impact of Quality of Digital Marketing on Customer Engagement<\/td> Kavya P S<\/td> Chitramani. P<\/td> <\/td> <\/td><\/tr> IMC2531<\/a><\/td> AI-Embedded Digital Marketing Processes – Addressing Key Queries from the Perspective of SMEs<\/td> Abinaya. P<\/td> Chitramani. P<\/td> Kavya P S<\/td> <\/td><\/tr> IMC2533<\/a><\/td> An Analysis of Stress Level and Stress Management of Swiggy Online Food Delivery Executives while supply of food to customers in Mysuru<\/td> Dhamayanthi P T<\/td> Sukanya R<\/td> <\/td> <\/td><\/tr> IMC2534<\/a><\/td> Behavioural Biases, Financial Literacy and Investment Decision Quality: Evidence from Individual Investors<\/td> Gunith N S<\/td> Sangamesh Hugar<\/td> <\/td> <\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"