In today’s dynamic business landscape, marketing is undergoing profound transformation driven by rapid technological advancements and changing consumer expectations. The 7th International Marketing Conference, themed “Technology and Transformation in Marketing: Advancing Purpose, Performance, and Personalisation for Impact”, seeks to explore the evolving interplay between innovation and marketing strategies that shape meaningful customer experiences and sustainable business value.
In the above backdrop, Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD) is organizing the 7th International Conference on “Technology and Transformation in Marketing: Advancing Purpose, Performance, and Personalisation for Impact“, on 23rd January 2026.
About the Institute
Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD), ranked among the top Business Schools in India, is located at the foot of Chamundi Hills in the heritage city of Mysore in Karnataka, 140 kilometers from Bangalore. The Institute is promoted by the Shri Dharmasthala Manjunatheshwara Educational (SDME) Trust, a much-admired non-profit educational trust that runs over 40 recognized educational institutions in Karnataka, including engineering and medical colleges. The institute was established in 1993 with the objective of providing quality management education based on a firm foundation of Indian values and ethics. Part of the venerable 700-year-old Shri Dharmasthala Temple, the Trust under the able leadership of our visionary Chairman, Dr. D. Veerendra Heggade has played an active role in empowering people and bettering the lives of communities in Karnataka.
SDMIMD’s flagship offering is a two-year, full time, residential Post Graduate Diploma in Management (PGDM) program which is approved by AICTE and accredited by NBA. The program has also been recognized as equivalent to MBA by Association of Indian Universities. The PGDM Program is accredited by ACBSP (Accreditation Council for Business Schools and Programs), USA. And EFMD (European Foundation for Management Development), thus becoming the first institute in India to get the dual accreditation of ACBSP and EFMD-EPAS and we continue to be the only school which has EPAS (now this is called EFMD Program accredited). The Institute is also now a Member of AACSB (Association to Advance Collegiate Schools of Business) bringing it on a contact base with leading B Schools of the world. SDMIMD is only the second school in the country to be assessed for comprehensive impact assessment and has been awarded BSIS (Business School Impact System) certification by EFMD. The Institute also has Diamond Rating by QS-I Gauge, Indian wing of the global ranking agency QS World Rankings, London. With the intention of strengthening the PGDM program and providing students and faculty with international exposure, the Institute has 18 tie-ups with several foreign universities for academic collaboration.
SDMIMD takes immense pride in its distinguished faculty, comprising renowned scholars in their respective fields who inspire through impactful teaching and extensive research contributions. The institute is committed to academic rigour and fosters a holistic learning environment that nurtures socially conscious leaders and responsible managers.
About the Conference:
The conference “ Technology and Transformation in Marketing: Advancing Purpose, Performance, and Personalisation for Impact “ seeks to explore the evolving role of marketing in an environment characterized by technological changes, innovation, transformation and ever-evolving customer expectations. It aims to serve as a platform for scholars, practitioners, and industry leaders to engage in critical dialogue around how emerging technologies—such as artificial intelligence, data analytics, automation, and immersive media—are redefining the purpose of marketing in both global and local contexts. Discussions will centre around enhancing performance metrics through data-driven decision-making and tailoring personalised experiences that resonate with increasingly diverse and demanding consumer segments. As firms navigate algorithmic personalization, real-time analytics, generative content, and new channels of engagement, the need to balance data-driven decisions with human empathy and strategic foresight has never been more critical.
This interdisciplinary platform invites scholars, academicians, practitioners, entrepreneurs and policymakers to delve into the opportunities and challenges of marketing in an AI-first world. The conference will focus not only on technological disruption, but also on the strategic innovation, consumer insight, and real-world impact that define modern marketing excellence.
With a rich blend of keynote addresses, panel discussions, paper presentations on related themes that can also be insights based on case studies, original thoughts and perspectives and workshops this event offers an ideal forum to exchange ideas, showcase research, and foster collaboration between academia and industry. We invite academicians, researchers, doctoral scholars, industry professionals, marketing specialists, entrepreneurs and policymakers to submit original contributions. Submissions may be conceptual, empirical, or applied in nature, and should offer fresh perspectives on marketing’s expanding boundaries.