Research papers, case studies, original articles encompassing conceptual and or empirical studies are invited on the various themes & sub-themes listed below which provide a comprehensive exploration of the many facets of marketing in today’s dynamic world and how it shapes businesses, offering attendees a deep dive into the latest trends, challenges, and opportunities in the field.
Broad and Inclusive Sub-Themes:
Technology and Strategic Marketing Transformation
- Future of marketing strategy in AI-augmented environments
- Marketing analytics and algorithmic decision-making
- Human-AI collaboration for strategic brand positioning
Consumer, Culture, and Creativity in the Digital Age
- Behaviour change, generational shifts, and digital psychology
- Cross-cultural marketing in globalized digital spaces
- Content strategy, storytelling, and influencer ecosystems
Supply Chains, Retail Marketing and the Value Chain Ecosystem
- AI and data integration in marketing-driven supply chains
- Omnichannel retail, D2C models, and last-mile logistics
- Creating customer value through agile and resilient value chains
Digital Disruption and Emerging Technologies
- AI, ML, and Automation in Marketing
- Chatbots, Voice Search, and Conversational Commerce
- Augmented and Virtual Reality in Customer Experience
- Blockchain for Marketing Transparency
Innovation at the Intersection of Technology and Business Models
- Platformization, subscription models, and digital-first ventures
- Marketing innovations in fintech, health tech, and edtech
- Entrepreneurship, start-up ecosystems, and go-to-market strategy
Branding, Trust, and Customer Experience
- Reimagining loyalty and trust in the age of automation
- Immersive experiences (AR/VR/metaverse) and brand storytelling
- Design thinking and the emotional dimension of marketing
Marketing for Impact: Ethics, Inclusion, and Sustainability
- Marketing’s role in addressing social and environmental challenges
- Inclusive communication and accessibility in campaigns
- Ethical dilemmas in data use, AI bias, and persuasive design
Data, Insight, and Decision-Making
- Integrating behavioural data, psychographics, and predictive analytics
- Real-time dashboards, metrics, and ROI optimization
- Data visualization for marketing intelligence
Education, Skills, and the Future of Marketing Work
- AI readiness in marketing curriculum design
- Building future-ready talent for hybrid marketing roles
- Continuous learning, reskilling, and leadership in digital environments
Purpose-Driven and Responsible Marketing
- Sustainability and Ethical Branding
- Cause-Related Marketing and Brand Activism
- Marketing to Gen Z and Value-Conscious Consumers
- Inclusive Marketing and Representation
Marketing in Emerging and Bottom-of-the-Pyramid Markets
- Localisation vs. Globalisation in Strategy
- Technology Access and Digital Literacy
- Frugal Innovation and Value Delivery
- Behavioural Insights for BoP Consumers
Note: Above list of thematic areas is not exhaustive one. Related disciplines research is also welcome.