{"id":16,"date":"2025-07-15T11:56:34","date_gmt":"2025-07-15T11:56:34","guid":{"rendered":"https:\/\/www.sdmimd.ac.in\/marketingconference2026\/?page_id=16"},"modified":"2025-07-15T11:58:01","modified_gmt":"2025-07-15T11:58:01","slug":"conference-themes","status":"publish","type":"page","link":"https:\/\/www.sdmimd.ac.in\/marketingconference2026\/conference-themes\/","title":{"rendered":"Conference Themes"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color\">Research papers, case studies, original articles encompassing conceptual and or empirical studies are invited on the various themes &amp; sub-themes listed below which provide a comprehensive exploration of the many facets of marketing in today\u2019s dynamic world and how it shapes businesses, offering attendees a deep dive into the latest trends, challenges, and opportunities in the field.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Broad and Inclusive Sub-Themes:<\/strong><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Technology and Strategic Marketing Transformation<\/strong><strong><\/strong><\/p>\n\n\n\n<ul>\n<li>Future of marketing strategy in AI-augmented environments<\/li>\n\n\n\n<li>Marketing analytics and algorithmic decision-making<\/li>\n\n\n\n<li>Human-AI collaboration for strategic brand positioning<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Consumer, Culture, and Creativity in the Digital Age<\/strong><\/p>\n\n\n\n<ul>\n<li>Behaviour change, generational shifts, and digital psychology<\/li>\n\n\n\n<li>Cross-cultural marketing in globalized digital spaces<\/li>\n\n\n\n<li>Content strategy, storytelling, and influencer ecosystems<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Supply Chains, Retail Marketing and the Value Chain Ecosystem<\/strong><\/p>\n\n\n\n<ul>\n<li>AI and data integration in marketing-driven supply chains<\/li>\n\n\n\n<li>Omnichannel retail, D2C models, and last-mile logistics<\/li>\n\n\n\n<li>Creating customer value through agile and resilient value chains<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Digital Disruption and Emerging Technologies<\/strong><\/p>\n\n\n\n<ul>\n<li>AI, ML, and Automation in Marketing<\/li>\n\n\n\n<li>Chatbots, Voice Search, and Conversational Commerce<\/li>\n\n\n\n<li>Augmented and Virtual Reality in Customer Experience<\/li>\n\n\n\n<li>Blockchain for Marketing Transparency<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Innovation at the Intersection of Technology and Business Models<\/strong><\/p>\n\n\n\n<ul>\n<li>Platformization, subscription models, and digital-first ventures<\/li>\n\n\n\n<li>Marketing innovations in fintech, health tech, and edtech<\/li>\n\n\n\n<li>Entrepreneurship, start-up ecosystems, and go-to-market strategy<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Branding, Trust, and Customer Experience<\/strong><\/p>\n\n\n\n<ul>\n<li>Reimagining loyalty and trust in the age of automation<\/li>\n\n\n\n<li>Immersive experiences (AR\/VR\/metaverse) and brand storytelling<\/li>\n\n\n\n<li>Design thinking and the emotional dimension of marketing<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Marketing for Impact: Ethics, Inclusion, and Sustainability<\/strong><\/p>\n\n\n\n<ul>\n<li>Marketing&#8217;s role in addressing social and environmental challenges<\/li>\n\n\n\n<li>Inclusive communication and accessibility in campaigns<\/li>\n\n\n\n<li>Ethical dilemmas in data use, AI bias, and persuasive design<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Data, Insight, and Decision-Making<\/strong><\/p>\n\n\n\n<ul>\n<li>Integrating behavioural data, psychographics, and predictive analytics<\/li>\n\n\n\n<li>Real-time dashboards, metrics, and ROI optimization<\/li>\n\n\n\n<li>Data visualization for marketing intelligence<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Education, Skills, and the Future of Marketing Work<\/strong><\/p>\n\n\n\n<ul>\n<li>AI readiness in marketing curriculum design<\/li>\n\n\n\n<li>Building future-ready talent for hybrid marketing roles<\/li>\n\n\n\n<li>Continuous learning, reskilling, and leadership in digital environments<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Purpose-Driven and Responsible Marketing<\/strong><\/p>\n\n\n\n<ul>\n<li>Sustainability and Ethical Branding<\/li>\n\n\n\n<li>Cause-Related Marketing and Brand Activism<\/li>\n\n\n\n<li>Marketing to Gen Z and Value-Conscious Consumers<\/li>\n\n\n\n<li>Inclusive Marketing and Representation<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Marketing in Emerging and Bottom-of-the-Pyramid Markets<\/strong><\/p>\n\n\n\n<ul>\n<li>Localisation vs. Globalisation in Strategy<\/li>\n\n\n\n<li>Technology Access and Digital Literacy<\/li>\n\n\n\n<li>Frugal Innovation and Value Delivery<\/li>\n\n\n\n<li>Behavioural Insights for BoP Consumers<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color\"><em>Note: Above list of thematic areas is not exhaustive one. Related disciplines research is also welcome.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Research papers, case studies, original articles encompassing conceptual and or empirical studies are invited on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.sdmimd.ac.in\/marketingconference2026\/wp-json\/wp\/v2\/pages\/16"}],"collection":[{"href":"https:\/\/www.sdmimd.ac.in\/marketingconference2026\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sdmimd.ac.in\/marketingconference2026\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sdmimd.ac.in\/marketingconference2026\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sdmimd.ac.in\/marketingconference2026\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":3,"href":"https:\/\/www.sdmimd.ac.in\/marketingconference2026\/wp-json\/wp\/v2\/pages\/16\/revisions"}],"predecessor-version":[{"id":21,"href":"https:\/\/www.sdmimd.ac.in\/marketingconference2026\/wp-json\/wp\/v2\/pages\/16\/revisions\/21"}],"wp:attachment":[{"href":"https:\/\/www.sdmimd.ac.in\/marketingconference2026\/wp-json\/wp\/v2\/media?parent=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}