Introduction

Brand storytelling is at the core of any brand. Brand storytelling is not just about designing effective marketing campaigns and programs but, more importantly, about the means of building tribes and inspiring moments. Storytelling helps brands to communicate their value proposition in a creative way, which would attract, engage, and build emotional connection with their target customers.

Course Objective

The basic objective of this program is to understand the fundamentals of brand storytelling – art of shaping a company’s identity using narrative techniques with an opportunity to emotionally connect with consumers.

Target Audience

Entrepreneurs, Marketing strategists, Brand managers, Communication executives and other professionals who want to explore the essentials of creating impactful and engaging brand stories.

Faculty Resource: Dr. S. Saibaba
Email: saibaba@sdmimd.ac.in
Mobile: 8248051063

Mode of Delivery: Online

Registration Fee: Rs. 300

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