Campus News

72nd Independence Day Celebration

Dr. R. Sugant, Professor - Marketing and Chairman - Placements, SDMIMD, hoisted the Tri-Colour during the 72nd Independence Day Celebration and addressed the gathering.
 
Prof Sugant urged the students to ponder over "why is it that even after 71 years, India is home to over one third of the poor in the world or why we do not have even one institution in Top 100 while China has 11 or why we continue to kill people in the name of not only religion, but caste, love, cow and what not, why in spite of having vast resources and intelligent people, we have not prospered?"
 
Prof. Sugant said that the key difference between developed countries and India is their citizens are “responsible”. He recalled the statement made by Pt. Jawaharlal Nehru on the eve of our independence “Freedom and power bring responsibility” and asked the gathering 'Is being “Being responsible” difficult? and said it just entails being dependable, keeping promises, honoring commitments, accepting the consequences for what we say and do, not making excuses or blame others when things go wrong, being disciplined and following the law of the land – in letter and spirit.
 
Prof Sugant suggested that the students should introspect and ask themselves “are we responsible?” Further, he urged them to take a vow to be “responsible” citizens and if all of us, citizens of India start “being responsible” we can bring about a massive change.
 
Honorable Director Dr. N.R. Parasuraman, Faculty & Staff Members and Students, joined the celebration. The celebration concluded with the distribution of sweets and community breakfast at the Institute Mess.

Invited talk on Information Assurance

Dr. H. R. Rao, Professor, Computer Science, AT&T Chair Professor of ISCS, College of Business, the University of Texas at San Antonio, USA, delivered invited talk on Information Assurance on August 14, 2018, to the System Specialization students of PGDM 2017-19. Dr. Rao focused the talk on beyond confidentiality, integrity, availability - social and behavioural approaches to Information Assurance. 

Talk on ‘Solution Selling in B to B industry’

‘Whatever it was caught you where you are today is not sufficient to keep you there’ said Mr SVN Raju Marella, Marketing Head, Integrated Solutions of Sartorius Stedim, during the invited talk ‘Solution Selling in B to B industry’ delivered on August 7, 2018, to SDMites. The talk focused on ‘market’ from the - buyer's perspective, seller's perspective, and ‘buying influences’ from the perspectives of – organization, user, technical, economics. Mr Raju opined that ‘solution offering can include a combination of one or several product/services delivering a value which is unique and more than the sum of individual components’. The talk concluded with the discussion on the relationship – discussing the organization to organization, which is managed to add value; and, interpersonal - individual, how to behave with each other.

Khoj 2018 – The Talent Search

Khoj - the talent search festival of SDMites is a platform to for the new batch of PGDM to showcase their aptitude. Kohj 2018 was organized on August 4, 2018, to identify talent among the freshers through various competitions and to formally Welcome them to student committees of the Institute. The show by the new PGDM batch 2018-20 was laced with impromptu speeches, colourful dances, humorous skits, classical songs and fancy dress shows.

Commencement of PGPM Program

 
‘There have been noticeable changes in the delivery of Management Education – Blended learning, Massive Open Online Course (MOOC), Part-Time, Distance and the conventional mode.  In all these the use of technology adoption can be seen vividly. said Dr. N.R. Parasuraman, Director, SDMIMD, said during the inaugural address of the Post Graduate Program in Management (PGPM) at SDMIMD, Mysore.  He added that SDMIMD has launched the one-year PGPM to cater to the specific needs of aspirants.  Although the duration of the program is just one year compared to the nearly 2-year duration of the regular PGDM, the Institute seeks to make this as rigorous and instructive’.
 
Addressing the gathering Dr. H. Gayathri, Deputy Director, SDMIMD, said ‘the one-year program is a packed presentation of managerial skills and knowledge for corporate life blended with academic rigor and international relevance, but is cultural of Indian ethos’.
 
Earlier, Prof. Malathi Sriram, Chairperson of the program, welcomed the gathering and presented an overview on the genesis of the program and curriculum offering.
 
Faculty and staff members of the institute and the invites were present.  

Invited talk by Ms. TM Sujata Rajpal

On July 21, 2018, the SDMIMD Toastmasters’ Club organized a motivational talk for the batch of 2018-20. TM Sujata Rajpal, an author and TEDx speaker, delivered the talk titled “It’s not as difficult, as it appears”. She shared her experience of dealing with failure and urged the audience to persist in their efforts despite difficulties that may come their way. Her talk was followed by a briefing on Toastmasters International and its activities by Distinguished TM Haris AW. He told students about the benefits of being a Toastmaster. The program was compered by TM Rahul Hirani, Vice President-Public Relations, SDMIMD Toastmasters’ Club. TM Sreerag Rajendran, President SDMIMD Toastmasters’ Club, delivered the welcome address. The meeting ended with a vote of thanks proposed by TM Dichin Sunder, Vice President Education, SDMIMD Toastmasters’ Club. TM Athul TP, Secretary SDMIMD Toastmasters’ Club and other members of the club were present.

Dharmasthala trip for PGDM 2018-20

Photo Gallery

As a part of the orientation program to the new batch of students, a trip to Dharmasthala was organized on July 22-23, 2018, Students got the opportunity to see first hand the numerous social activities going on in Dharmasthala, as well as have the opportunity of interacting with Chairman Dr. D Veerendra Heggade. The students thoroughly enjoyed the experience and had a lot of good things to say about the inspiration they received on meeting Dr. Heggade and being in the holy place.

Workshop on Brand Management

 
The 3-Day during July 18 - 20, 2018 was all about 'Brands' for SDMites. The workshop on Branding and Brand Management by Exchange Faculty from the University of Abu Dhabi, UAE,  Dr. Shilpa Iyanna, Associate Professor of Marketing, College of Business, made students experience the journey of brand building. 
 
It started with the discussion on 'brands', how brands are built, models that help in building up a brand and the importance of a brand from the consumer perspective. Examples of top brands were also discussed such as Apple, Intel, Tata, HCL etc., with their advertising techniques. The discussion on internal and external factors that influences the marketing of a brand, the importance of culture, cross culture and challenges faced, were discussed while delivering the best marketing strategy. Dr. Shilpa opined that various local factors must be kept in mind while deciding on the marketing strategy for a brand in a particular country.