PGDM Curriculum

List of Courses for Term 1 to Term 6 during the Academic Year 2019-20 Term Sl No. Course Title  Credits  1 1 Financial Reporting & Analysis 2 2 Fundamentals of Data Analysis  2 3 Human Resources Management  3 4 Information Technology for Management 3 5 Managerial Communication – 1  2 6 Marketing Management  3 7 Microeconomics  2 8 Operations Management 3 Term – I Total Credits 20 2 1 Advanced Data Analysis  3 2 Business Ethics Governance & Social Responsibilities 3 3 Corporate Finance – I 2 4 Management Accounting & Cost control 2 5 Management Information System 3 6 Managerial Communications – II 2 7 Marketing Management – II 2 8 Understanding People in Organizations  3 9 Socially Relevant Project  2 Term – II Total Credits 22 3 1 Corporate Finance – II 2 2 International Business 2 3 Knowledge Seminar  2 4 Project Management 3 5 Macroeconomics  3 6 Marketing Research 2 7 Organizational Dynamics  2 Term – III Total Credits 16 Total Core Credits in First Year 58   Term Area Sl No.  Course Title  Credits 4 Finance 1 Financial Derivatives  3 2 Investment Analysis and Portfolio Management  3 3 Micro Finance  3 4 Financial Institutions and Markets 3 Systems 5 Managing Software Projects  3 6 Business Database Management Systems 3 7 Data Analysis using R 3 Operations 8 Services Operations Management 3 Marketing 9 Services Marketing 3 10 Sales and Distribution Management  3 11 Integrated Marketing Communication  3 12 Marketing of High Technology Products  2 13 Strategic Marketing 3 HR 14 Organizational Change & Development 3 15 Compensation Management  3 16 Work Place Learning & Development 3 General 17 Indian Economic & Policy Environment 3 General Core 18 Strategic Management 3 Term IV Total Credits 53 5 Finance 1 Project Appraisal  2 2 Mergers & Acquisitions 3 3 International Finance 3 4 Advanced Corporate Finance & Analytics 3 Systems 5 Enterprise Resource Planning 3 6 Business Intelligence  3 7 BIG Data Technologies  3 Operations 8 Project Management  3 9 Strategic Quality Management 3 Marketing 10 Business Marketing  3 11 Customer Relationship Management 2 12 Retail Management  3 13 Digital Marketing  2 14 Sustainable Enterprises macro Marketing Dimensions 2 HR 15 Advanced Recruitment & Selection  3 16 International HRM  3 17 Performance Management 3 General 18 Business Negotiation Skills  2 Term V Total Credits  49 6 Finance 1 Behavioural Finance  2 2 Corporate Tax Planning 2 3 Contemporary Issues in International Business & Finance  2 Systems 4 Social Media, Mobility, Analytics & Cloud 2 5 E-Business  3 Operations 6 Business Processing Modelling 3 7 Technology Management & Innovation  3 Marketing 8 Consumer Behaviour  2 HR 9 Emotional Intelligence and Understanding Self 3 10 Talent Management 3 11 HR Metrics and Analytics 3 Business Analytics 12 Machine Learning in Practice 3 General Core 13 Entrepreneurship 2 14 Doing Business in Emerging Markets 2 Term VI Total Credits 35

Socially Relevant Project

All the first year students are required to undertake a project titled Socially Relevant Project (SRP) in the third term. This course is a compulsory TWO CREDIT requirement for completion of PGDM program.
The Objectives of SRP are to:

1. Sensitize students to Social Issues
2. Instil and develop ethics, social responsibility and philanthropy – values which the SDM Trust is reputed for
3. Expose students to non- corporate organizations, government departments, NGOs to help them understand the application of management concepts and principles to social issues
4. To serve like a curtain raiser to students who might consider Social Entrepreneurship as a career option

Summer Internship Project

The SIP is a 3 credit course and is designed to provide the PGDM student with an opportunity to work and gain first-hand exposure to the environment, work culture and processes that prevail in real-life organizations. Based on the learning of the first three terms of the program, the student is equipped with the conceptual skills, but lacks the experience of putting this learning into practice. SIP provides the intern an opportunity of learning and decision-making.

SDMIMD requires that every student undergoes such an experiential learning process at the end of the first year of the PGDM program. The SIP duration is 6 to 8 weeks during the months of April and May. The Placement Cell will help the students in finding suitable summer projects and will also provide necessary guidance in completing their assignment. Students may be allowed to source a SIP on their own provided the project details meet the requirement of the Institute. In such a case, the concerned organization should provide a written communication to the Institute before a specified date confirming the project.