Brief Introduction

Investment being a primary step to increase the wealth and to make a regular source of income. Investment process is an inseparable part for every individual/business concern. The investment decision makers undergo a lot of psychological aspects and face lot of challenges during the process of investment due to bounded knowledge and surrounding environment. This program presents the turf of Behavioral Finance which looks at financial decision-making behaviour from a psychology outlook and provides insights about the role of psychological factors during investment decision making process.

Objective(s) of the Program

To provide insights about the role of psychological factors during investment decision making process and their impact on investment decision making.

Targeted Audience: Investment consultants, Individual investors and Corporate investment decision makers.

Faculty Resource: Prof. Kannadas