Brief Introduction

The marketing professionals are under tremendous pressure to maximise the performance of their efforts i.e. ROMI (Return on Marketing Investment). This programme will help them to apply key analytical tools to make right decisions.

Objective(s) of the Program

Learn to apply advanced analytical tools to key marketing areas i.e. segmentation, targeting, positioning, and product concept testing

Targeted Audience: Middle level marketing professionals

Faculty Resource: Dr. S. Saibaba & Dr. G. Srilakshminarayana