Brief Introduction

Innovation,creativity and design are surely amongst the most frequently used words in business today, not least because excelling in these areas is widely acknowledged to be associated with business success. But while most managers agree that innovation and creativity are essential to assuring long-term success.

Objective(s) of the Program

• To understand the need and importance of Creativity, Innovation and Design
• To explore the creative problem solving process
• To learn the methods of individual and group creativity
• To learn how to create an innovative culture in an organization
• To learn how design thinking is a driver for Innovation

Targeted Audience: Corporate Executives – Marketing and Advertising domains

Faculty Resource: Dr. S. Saibaba & Dr.S N Prasad