Full-Length Case Studies (Format aligned with Ivey Publishing standards)

For Academicians, Corporate Practitioners, Trainers, and Ph.D. Scholars

Main Case: Minimum 3 pages and up to 8 pages in length, with an additional 2 pages for exhibits.Teaching Note: Up to 3 pages focusing on case analysis and discussion.


Compact Case Studies

For Students Only

Main Case: Limited to 1 page, supported by up to 2 pages of exhibits.Teaching Note: Up to 2 pages presenting discussion points and learning insights.

* All case studies must be based on authentic primary or secondary data sources. Fictional or imaginary contexts will not be accepted.