Brief Introduction

The One day online or offline MDP will provide participants the required exposure regarding the importance of consumer insights, analytics and its different applications for developing an effective market strategy. They will be acquainted with some simple research approaches which can equip them with gaining consumer insights which can used for developing the product marketing plan. The programme will be delivered using case studies and group work which will enable participants to gain hands on experience about different methods for gaining consumer insights which will help them to redefine their marketing approach.

Objective(s) of the Program

• To understand the basic and simple research tools which can be used to gain consumer insights
• Exposure to qualitative and quantiative tools which can be used to gain insights.
• To derive the consumer insights out of the data.

Targeted Audience: Corporate Executives – Marketing and Advertising domains

Faculty Resource: Dr. Jayakrishnan.S