International Conference on Marketing, Operations & Entrepreneurship

Value creation is no longer confined to a single business function. Marketing shapes how value is defined and communicated; operations convert strategy into execution; supply chains and logistics link markets to products and services; and entrepreneurship transforms opportunity into new ventures and business models. As technology increasingly blurs the boundaries between these domains, organizations that can integrate them — rather than manage them in silos — are the ones best positioned to compete.

ICMOE 2027 brings together academicians, researchers, doctoral scholars, industry leaders, practitioners, entrepreneurs, and policymakers to examine how organizations create, deliver, and capture value in this increasingly interconnected business environment. Building on this year’s theme, Reimagining Value Creation, the conference invites scholarship and dialogue on how marketing, operations, and entrepreneurship can be woven together to drive growth that is resilient to disruption, intelligent in its use of data and technology, and sustainable in its impact.

The conference is organized by Shri Dharmasthala Institute for Management Development (SDMIMD), Mysuru, under the aegis of the BCIC (Bangalore Chamber of Industry and Commerce) – SDMIMD Centre for Management Excellence.

Conference Website