Welcome to the International Conference on “New Age Marketing – Marketing in the Age of Digital Transformation: Strategies for Sustainable Success.” This conference brings together marketing professionals, researchers, scholars, and industry experts from around the world to explore the dynamic landscape of marketing in the digital age and identify strategies for achieving sustainable success.

In today’s rapidly evolving digital world, traditional marketing practices have been significantly disrupted. The emergence of new technologies, social media platforms, and changing consumer behavior have presented both opportunities and challenges for marketers. This conference aims to delve into these complexities and shed light on innovative approaches that can drive business growth while fostering sustainability.

From artificial intelligence and data analytics to influencer marketing and personalized experiences, the conference will delve into various facets of digital transformation and their impact on marketing practices. Participants will gain valuable insights into leveraging technology, harnessing data-driven insights, and crafting effective digital marketing strategies that align with evolving consumer expectations. Sustainable success lies at the heart of this conference. While digital transformation offers immense opportunities, it also calls for responsible marketing practices that consider environmental, social, and economic factors. Sessions will explore topics such as ethical marketing, sustainability-focused strategies, and socially responsible branding, aiming to equip attendees with the knowledge and tools needed to create meaningful and long-lasting connections with consumers while contributing to a sustainable future.

The conference will feature keynote speeches, panel discussions, research paper presentations, and interactive workshops. Renowned industry leaders and academic experts will share their experiences, research findings, and best practices, fostering a vibrant exchange of ideas and knowledge. Attendees will have ample opportunities for networking, collaboration, and forming partnerships with professionals from diverse sectors, enabling them to forge valuable connections and explore potential avenues for future collaboration.

We invite you to join us at the International Conference on “New Age Marketing” as we explore the frontiers of marketing in the age of digital transformation. Together, we can unlock the potential of digital technologies, adopt sustainable practices, and shape the future of marketing for a better and more inclusive world.

The conference is organized under the aegis of BCIC (Bangalore Chamber of Industry and Commerce) – SDMIMD Centre for Management Excellence.