Conference Theme

The International Conference on “New Age Marketing” aims to explore the dynamic landscape of marketing in the age of digital transformation. With the theme of “Marketing in the age of digital transformation: strategies for sustainable success,” the conference will delve into the innovative strategies and practices that marketers need to adopt to thrive in the ever-evolving digital era.

Call for papers

We invite original papers/case studies related to the conference theme, from academicians, industry professionals, research scholars, and independent consultants/professionals. The following are the detailed sub-themes, which the authors may refer to while writing their papers:

  • Digital Marketing Strategies: Innovations and Best Practices
  • Consumer Behavior in the Digital Era: Understanding and Targeting the New Age Customers
  • Social Media Marketing: Harnessing the Power of Online Platforms for Business Success
  • Content Marketing: Creating Engaging and Relevant Content for Digital Audiences
  • Data Analytics and Insights: Leveraging Big Data for Marketing Decision-Making
  • E-commerce and Online Retailing: Transforming Traditional Business Models
  • Personalization and Customer Experience: Delivering Tailored Experiences in the Digital Age
  • Mobile Marketing: Reaching and Engaging Consumers on Mobile Devices
  • Influencer Marketing: Collaborating with Influencers to Amplify Brand Awareness
  • Marketing Automation and Artificial Intelligence: Streamlining Marketing Processes for Efficiency and Growth
  • Neuro Marketing