Applied Research

Applied Research 2022
	A Study on the Influence of Smartphone Addiction, Social Media Addiction, Fear of Missing Out (FOMO) and Impulsive Buying Behavior on Online Compulsive Buying Behavior of Young Consumers in India Dr. S. Saibaba Assistant Professor – Marketing SDMIMD, Mysuru Email: saibaba@sdmimd.ac.in	A Study on the Behaviour of NIFTY Sectoral Indices Dr. Srilakshminarayana G Associate Professor - Quantitative Methods SDMIMD, Mysuru Email: lakshminarayana@sdmimd.ac.in
Applied Research 2021
	Corporate Cash Holdings and Global Crisis - Evidence from India Dr. N. R. Parasuraman Senior Professor - Finance SDMIMD, Mysuru Email: nrparasuraman@sdmimd.ac.in Dr. M. Sriram Associate Professor - Finance SDMIMD, Mysuru Email: msriram@sdmimd.ac.in Dr. Riyazahmed Assistant Professor - Finance SDMIMD, Mysuru Email: riyazahmed@sdmimd.ac.in	Managing stress during fighting Covid 19 time: A perception study among the healthcare workers in Bangalore and Mysore Dr. Nilanjan Sengupta (Principal Researcher) Professor – HRM & OB SDMIMD Mysuru Email: nilanjan@sdmimd.ac.in Dr. Mousumi Sengupta Professor – HRM & OB SDMIMD Mysuru Email: mousumi@sdmimd.ac.in Prof. L. Gandhi Assistant Professor – HRM & OB SDMIMD Mysuru Email: gandhi@sdmimd.ac.in
Applied Research 2020
	Net Promoter Score - An evaluation of top companies in select services sector in India Dr. R. Sugant Professor - Marketing SDMIMD, Mysuru Email: sugant@sdmimd.ac.in	Understanding store atmospherics and its effect on store choice Dr. Jayakrishnan. S Associate Professor - Marketing SDMIMD, Mysuru Email: jayakrishnan@sdmimd.ac.in Dr. Srilakshminarayana. G Associate Professor - Quantitative Methods SDMIMD, Mysuru Email: lakshminarayana@sdmimd.ac.in
	Leveraging collaborative knowledge base of Wikipedia for Text Analytics Prof. Mohamed Minhaj Associate Professor - Systems SDMIMD, Mysuru Email: mminhaj@sdmimd.ac.in	Role of emotional intelligence: A perception study among the students in B-Schools Dr. Mousumi Sengupta Professor - HRM & OB SDMIMD, Mysuru Email: mousumi@sdmimd.ac.in Dr. Nilanjan Sengupta Professor - HRM & OB SDMIMD, Mysuru Email: nilanjan@sdmimd.ac.in Dr. L. Gandhi Assistant Professor - HRM & OB SDMIMD, Mysuru Email: gandhi@sdmimd.ac.in
	A Study on Identifying the Factors Associated with the E-learning: Using Meta-Analytic Approach Dr. Srilakshminarayana.G Associate Professor - Quantitative Methods SDMIMD, Mysuru Email: lakshminarayana@sdmimd.ac.in Dr. Nilanjan Sengupta Professor - HRM & OB SDMIMD, Mysuru Email: nilanjan@sdmimd.ac.in Dr. Mousumi Sengupta Professor - HRM & OB SDMIMD, Mysuru Email: mousumi@sdmimd.ac.in	A Study on the Tail Behaviour of the Stock Prices of Nifty 50 Stocks Using Extreme Value Theory (EVT) Dr. Srilakshminarayana.G Associate Professor - Quantitative Methods SDMIMD, Mysuru Email: lakshminarayana@sdmimd.ac.in
	Determinants of RoE using DuPont Analysis - A Study of BSE 500 companies Dr. M. Sriram Associate Professor - Finance SDMIMD, Mysuru Email: msriram@sdmimd.ac.in	A Study on Management of Currency Exposure - Evidence from Disclosures of Indian Companies Dr. M. Sriram Associate Professor - Finance SDMIMD, Mysuru Email: msriram@sdmimd.ac.in
Applied Research 2019
	A study on the Stress Management among the Nursing Staff in the Private Hospitals in India Dr. Mousumi Sengupta Professor - OB/HR SDMIMD, Mysuru Email: mousumi@sdmimd.ac.in Dr. Nilanjan Sengupta Professor - OB/HR SDMIMD, Mysuru Email: nilanjan@sdmimd.ac.in Dr. Srilakshminarayana G. Associate Professor - Quantitative Methods SDMIMD, Mysuru Email: lakshminarayana@sdmimd.ac.in	A study on Social Media recruiting in the IT Sector Dr. Nilanjan Sengupta Professor - OB/HR SDMIMD, Mysuru Email: nilanjan@sdmimd.ac.in Dr. Mousumi Sengupta Professor - OB/HR SDMIMD, Mysuru Email: mousumi@sdmimd.ac.in Dr. Srilakshminarayana G. Associate Professor - Quantitative Methods SDMIMD, Mysuru Email: lakshminarayana@sdmimd.ac.in
	A Study on the Role of Next Generation Educational Opportunities in Empowering the Lives of Tea Estate Workers and Income Dependents in the Western Ghats Prof. Kannadas S Assistant Professor - Finance SDMIMD, Mysuru Email: kannadas@sdmimd.ac.in Prof. L. Gandhi Assistant Professor - HRM & OB SDMIMD, Mysuru Email: gandhi@sdmimd.ac.in	RUDSETI and RUDSETI Bazars: Contributions and Constraints in Promoting Sustainable Rural Entrepreneurship Dr. Jayakrishnan S. Assistant Professor - Marketing SDMIMD, Mysuru Email: jayakrishnan@sdmimd.ac.in
Applied Research 2018
	A study on the impact of Faculty Development Investment on enhancing Job Motivation and Satisfaction among the management faculty members Prof. L. Gandhi Assistant Professor - HRM & OB SDMIMD, Mysuru Email: gandhi@sdmimd.ac.in Prof. Kannadas S Assistant Professor - Finance SDMIMD, Mysuru Email: kannadas@sdmimd.ac.in	The impact of the Line Managers’ Emotional Intelligence on employee motivation with special reference to Small and Medium-sized Enterprises (SMEs) Prof. L. Gandhi Assistant Professor - HRM & OB SDMIMD, Mysuru Email: gandhi@sdmimd.ac.in Dr. Mousumi Sengupta Professor - HRM & OB, SDMIMD, Mysuru Email: mousumi@sdmimd.ac.in Dr. Nilanjan Sengupta Professor – HRM & OB, SDMIMD, Mysuru Email: nilanjan@sdmimd.ac.in
	SHGs as Catalysts of Rural Empowerment: A Case of SKDRDP Dr. Venkatraja B Assistant Professor - Economics SDMIMD, Mysuru Email: venkatraja@sdmimd.ac.in	Impact of locus of control on financial risk-taking behaviour: A perception study among married earning women in Karnataka Prof. Kannadas S Assistant Professor - Finance SDMIMD, Mysuru Email: kannadas@sdmimd.ac.in Dr. Nilanjan Sengupta Professor – HRM & OB,SDMIMD, Mysuru Email: nilanjan@sdmimd.ac.in Dr. Mousumi Sengupta Professor – HRM & OB, SDMIMD, Mysuru Email: mousumi@sdmimd.ac.in
Applied Research 2017
	Structuring of cost of quality Dr. R Jagadeesh Professor - Operations Management and Quantitative Techniques SDMIMD, Mysuru Email: jagadeeshraj@sdmimd.ac.in	Impact analysis of rural interventions by SKDRDP: a case of kisan melas Dr. Venkatraja B Assistant Professor - Economics SDMIMD, Mysuru Email: venkatraja@sdmimd.ac.in Dr (Lt Col) Prasad S.N. Professor - Strategy & General Management SDMIMD, Mysuru Email: snprasad@sdmimd.ac.in
	Employee perception on the status of training:A study on the Indian retail sector Dr. Nilanjan Sengupta Professor – HRM & OB,SDMIMD, Mysuru Email: nilanjan@sdmimd.ac.in Dr. Mousumi Sengupta Professor – HRM & OB, SDMIMD, Mysuru Email: mousumi@sdmimd.ac.in Dr. Srilakshminarayana G. Assistant Professor - Quantitative Methods SDMIMD, Mysuru Email: lakshminarayana@sdmimd.ac.in	A study on employee job satisfaction with special reference to the Indian automobile industry Dr. Mousumi Sengupta Professor – HRM & OB, SDMIMD, Mysuru Email: mousumi@sdmimd.ac.in Dr. Nilanjan Sengupta Professor – HRM & OB,SDMIMD, Mysuru Email: nilanjan@sdmimd.ac.in Dr. Srilakshminarayana G. Assistant Professor - Quantitative Methods SDMIMD, Mysuru Email: lakshminarayana@sdmimd.ac.in
	Behavioural Corporate Finance and its impact on IT sector decisions - An Indian perspective Prof. Kannadas S Assistant Professor - Finance SDMIMD, Mysuru Email: kannadas@sdmimd.ac.in	An empirical investigation into voluntary disclosure of financial ratios by S&P CNX 500 companies Dr. M. Sriram Assistant Professor - Finance SDMIMD, Mysuru Email: msriram@sdmimd.ac.in
	Model for calculating cost of poor quality Dr. R Jagadeesh Professor - Operations Management and Quantitative Techniques SDMIMD, Mysuru Email: jagadeeshraj@sdmimd.ac.in	A Study on the Work-Life balance among women employees in IT & ITES sector in India Dr. Nilanjan Sengupta Professor – HRM & OB,SDMIMD, Mysuru Email: nilanjan@sdmimd.ac.in Dr. Mousumi Sengupta Professor – HRM & OB, SDMIMD, Mysuru Email: mousumi@sdmimd.ac.in
	A study on identifying the factors that motivate customers to choose E-commerce websites Dr. Srilakshminarayana G. Assistant Professor - Quantitative Methods SDMIMD, Mysuru Email: lakshminarayana@sdmimd.ac.in Dr. Nilanjan Sengupta Professor – HRM & OB,SDMIMD, Mysuru Email: nilanjan@sdmimd.ac.in Dr. Mousumi Sengupta Professor – HRM & OB, SDMIMD, Mysuru Email: mousumi@sdmimd.ac.in
Applied Research 2016
	Should Vedanta and Cairn Merge? Prof. N.R. Govinda Sharma Professor - Strategy & Business Ethics SDMIMD, Mysuru Email: nrgovinda@sdmimd.ac.in	Corporate Governance and Firm Performance - A Study of CNX Nifty Companies Dr. M. Sriram Assistant Professor - Finance SDMIMD, Mysuru Email: msriram@sdmimd.ac.in
	Factors determining Private Label Purchase in Food Category Prof. Jayakrishnan S Assistant Professor - Marketing SDMIMD, Mysuru Email: jayakrishnan@sdmimd.ac.in	An Exploratory Study on Usage of Whatsapp among the Undergraduate and Post-graduate Students of Mysore Dr. Srilakshminarayana G. Assistant Professor - Quantitative Methods SDMIMD, Mysuru Email: lakshminarayana@sdmimd.ac.in
	An Assessment of Factors of Service Quality of E-learning Prof. R Sugant Associate Professor - Marketing & Chairperson -Placements, SDMIMD, Mysuru Email: sugant@sdmimd.ac.in	Explicit Subsidy versus Fiscal Consolidation Towards Greater Economic Efficiency Dr. Venkatraja B Assistant Professor - Economics SDMIMD, Mysuru Email: venkatraja@sdmimd.ac.in
	Corporate Valuation Theoretical Postulates and Empirical Evidence from SENSEX Firms in India Dr. N.R. Parasuraman Director & Professor - Finance SDMIMD, Mysuru Email: nrparasuraman@sdmimd.ac.in Dr. Stephen ARO-GORDON Professor - Finance Department of Accounting and Finance Faculty of Management and Social Sciences, Baze University Email: stephen.aro-gordon@bazeuniversity.edu.ng Dr. Ullas Rao Associate Professor - Finance SDMIMD, Mysuru Email: ullasrao@sdmimd.ac.in	Best Performing Corporate Leaders of India 2015 Prof. Prasad S.N. Professor - Strategy & General Management & Chairperson - PGDM Admissions SDMIMD, Mysuru Email: snprasad@sdmimd.ac.in