Venkatesh Goudar

 Research Interest / Consulting Area
Sales Management, Marketing, Market Research, Brand Management, General Management

Courses Offered
Marketing Management, Integrated Marketing Communication, Product & Brand Management, Marketing Research

Positions Held / Associated With

  • Assistant Professor, Marketing
    KLE Technological University, Dr. M.S.S.C.E.T, Belagavi
  • Business Development
    Construction Chemicals, Pidilite Industries Ltd.
  • Area Sales Manager- NSD-FSF
    E-Commerce, Client Acquisition, IndiaMART InterMESH Ltd.
  • Territory Manager, Sales
    Consumer Durables, Decorative Segment, Berger Paints India Ltd.

Mr. Venkatesh Goudar, B.Sc, MBA (Marketing)
Research Associate
Email: venkateshg@sdmimd.ac.in

Mr. Venkatesh Goudar is a science graduate from Rani Channamma University and holds an MBA in Marketing from Visvesvaraya Technological University, Belagavi. He has 5 years of sales experience in the FMCD sector, specializing in the decorative paints segment, construction chemicals, and waterproofing solutions. His experience has provided him with strong knowledge in sales, particularly in distribution management and business development activities.
 
Mr. Goudar brings a unique blend of industry knowledge and a deep passion for research. Driven by his love for teaching, he has delivered guest lectures for MBA students. Having transitioned into an academic role, he enhances his teaching by integrating real-world case studies from his corporate experience, helping students understand complex marketing and management concepts with ease. His courses emphasize practical applications.
 
Mr. Goudar’s research interests lie in the broader areas of sales management, sales strategies in the FMCD sector, marketing, and general management. In addition to his passion for teaching and research, he actively writes articles on marketing and management topics for his personal blog, further sharing his expertise with a broader audience.

Publications:

Book Chapters

  1. Venkatraja B and Goudar, Venkatesh (2025). Is Risk Tolerance Behaviour Sensitive to Demographics of Investors? A Pilot Empirical Study. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.
  2. Goudar, Venkatesh and Venkatraja B. (2024). Do TSI & BDE Compliment or Conflict in the Indian Construction Material Industry? : A case of PowerFix. Cases in Management: Volume XIII. Edited by: Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K (Editors); Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-93-83302-75-8, pp. pp.21-33.
  3. Venkatraja B. and Goudar, Venkatesh (2024). Berger Paints’ Swabhimaan Dealership Strategy: Is it Sustainable?. Cases in Management: Volume XIII. Edited by: Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K (Editors); Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-93-83302-75-8, pp. pp.7-19.