H Gayathri

HG

Research Interest / Consulting Area
Business Negotiation, Market Research, Service Marketing, Marketing Management

Courses Offered
Service Marketing, Marketing Management, Business Negotiation

Also teaches/taught at
Indian Institute of Management, Kozhikode
HAL Management Academy, Bangalore
SBM Staff Training College, Mysore

Dr. H. Gayathri, MBA, PhD
Deputy – Director & Professor - Marketing
hgayathri@sdmimd.ac.in

Dr. H. Gayathri has over twenty five years of teaching experience at the Mysore University and at SDM Institute for Management Development. In addition to this, she has assisted various companies in Market Research Studies and has helped in developing strategic marketing plans. Her areas of interest are Business Negotiation Skills, Marketing, Services Management & Service Quality, Self Empowerment and Leadership Influencing Skills. She has published articles in the area of Marketing, and has also taken up consultancy assignments and management development programmes.

She is an Adjunct Faculty at IIM (K) and visiting faculty at HAL Management Academy. She is also a resource person with the Staff Training College of SBM. She is a member of Membership Services Panel, CII and NHRD and a licensed NLP practitioner.

Publications

Book Chapter

  1. Gayathri, H., Raghunandan V. R. & Sowmya B.(2013). A Shoemaker - Who comes to your mind?.Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4].
  2. Gayathri, H., Dhivya, V. and Bathija, Kushal. (2012). Maggi mania: case study. Contemporary research in management by Mousumi Sengupta and Nilanjan Sengupta [Editors]. Mysore: SDM Institute for Management Development, 2012. [ISBN:978-81-922146-1-0].

Book Reviews

  1. Gayathri, H. Business velocity. Business @ the speed of thought by Bill Gates. The Economic Times (Supplement - Financial Times), 10 Sept 2000.
  2. Gayathri, H. Customer partnering. Customer intimacy by Fred Wiersema. The Economic Times (Supplement - Financial Times), 27 Aug 2000.
  3. Gayathri, H. Beginning of a new journey. The road ahead by Bill Gates. The Economic Times (Supplement - Financial Times), 23 Jul 2000.
  4. Gayathri, H. Breakthrough ideas. Innovation by Rosabeth M. Kanter. The Economic Times (Supplement - Financial Times), 18 Jun 2000.
  5. Gayathri, H. Think locally act globally. Global paradox by John Naisbitt. The Economic Times (Supplement - Financial Times), 7 May 2000.
  6. Gayathri, H. The accelerating change. Future shock by Alvin Toffler. The Economic Times (Supplement - Financial Times), 26 Mar 2000.
  7. Gayathri, H. Effective people. The seven habits of highly effective people by Stephen R. Covey. The Economic Times (Supplement - Financial Times), 6 Feb 2000.
  8. Gayathri, H. Value discipline. The discipline of market leaders by Michael Treacy. The Economic Times (Supplement - Financial Times), 23 Jan 2000.
  9. Gayathri, H. Dancing giants. When giants learn to dance by Rosabeth M. Kanter. The Economic Times (Supplement - Financial Times), 2 Jan 2000.
  10. Gayathri, H. Strategic value. Creating values for customers, designing and implementing a total corporate strategy by William A. Band. The Economic Times (Supplement - Financial Times), 21 Nov 1999.
  11. Gayathri, H. Breakthrough ideas. Innovation by Rosabeth M. Kanter. The Economic Times (Supplement - Financial Times), 18 Jun 1999.

National Journals

  1. Gayathri, H., Vinaya, M.C. and Lakshmisha, K. A pilot study on the service quality of insurance companies. Journal of Service Research. 5(2), October 2005 – March 2006: 123-38.
  2. Gayathri, H. Managing managerial careers. Organisational Management. 2(3), Jul-Aug 1992: 17-19.

International Conference

  1. Gayathri, H. SDM Institute for Management Development and Indiana University, GLOCOSM (Global conference on small and medium industry and business), 3-5 Jan 1996, Bangalore. Workforce diversity: issues to consider.

Conference Proceedings Editor

  1. Shanmugam, A.V., Gandhi, Lingaraj and Gayathri, H. (editors) Proceedings of GLOCOSM (Gobal conference on small and medium industry and business.) Mysore: SDM Institute for Management Development, 1996.