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Certificate Program in Business Management (CPBM)
|Globalization has created new paradigms in the business environment. Business organizations are facing intense competition in the external environment in which they operate in terms of price, product and service. At the same time, the internal environment also needs to be made effective and efficient by implementing appropriate management tools and techniques. Managers need to continuously sharpen their knowledge and skills to enable them to cope with the fast changing business environment.
The Certificate Program in Business Management (CPBM) is intended to be an abridged Executive version of the Post Graduate Diploma in Business Management (PGDM) offered by SDM IMD. This program is designed by the SDM IMD faculty, specifically to cater to the requirements of working executives. The pedagogy is interactive and application oriented to encourage participatory learning. Rich teaching and industry experience of the faculty matched with excellent infrastructure provide for a wonderful learning experience on the SDM IMD campus. The course aims at imparting cutting-edge knowledge in the areas of Marketing, Finance, Systems, Human Resources Management and Operation
Ms. Rekha Ganapathy