Excerpts of select Summer Internship Reports 2020

Title : Excerpts of select Summer Internship Reports 2020
Editors : Dr. N.R. Parasuraman, Dr. B Venkatraja, Dr. Nilanjan Sengupta & Dr. Srilakshminarayana G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2020
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

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Dominic Joseph, Malathi Sriram & Tara Sabu Antony (2020). A Study on Customer Perception Towards Marketing Strategies Used in Home Retail Sector for "Praxis Home Retail Limited". Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Mohamed Minhaj & Vishal Prajwal R (2020). A Study on Machine Learning as a Service (MLaaS). Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
L. Gandhi & R Nanditaaraj (2020). A study on Recruitment and HR process in Gokaldas Images Pvt Ltd, Bangalore. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
M Sriram & Anuj Sohani (2020). A Study on Selection of Start-ups for the Accelerator Program of Silicon Road Ventures, Mysuru. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Mousumi Sengupta & S. Keerthana (2020). A Study on Talent Acquisition and Training & Development in Chaitanya NBFC at “Chaitanya India Fin Credit Pvt. Ltd.”. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Kannadas S & Manohar J.K (2020). An Equity Research of Selected Indian IT Companies with Special Reference to NIFTY. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Neetu Ganapathy & Ashish Prasad (2020). An Equity Research on Two Public Sector Banks in India. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Malathi Sriram & G.K Roopika (2020). Comparison of Online Payment Platforms in India. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Jayakrishnan.S & Prabjot Kaur (2020). Creating a marketing plan for ABC education platform and Kickstarter project. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Neetu Ganapathy & Harshitha H.S (2020). Employee Satisfaction and Effectiveness of Reward Systems at Gokaldas Images Pvt. Ltd. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Srilakshminarayana, G  & Krishna M (2020). Equity Research on Selected Indian IT Firms. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
R Sugant & Abilash S (2020). Evaluation of On-line Marketing for XYZ Homeneeds. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Srilakshminarayana, G  & Vivek Mithra M (2020). Franchising Business- A Study of Samocha: Stories Around Chai. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
M.R Suresh & Gaurav Maheshwari (2020). Market Study of Tea Brands in India. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
B. Venkatraja & Vinodshankar Bhat K (2020). Marketing Strategy of Patanjali Ayur ved. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Prasad S.N & Hemanth S (2020). Significant Change in Product Demand in Small/Family Run Shops in Bengaluru and Mysuru Region during Covid-19 Lockdown. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.
Nilanjan Sengupta & Harshini G (2020). State of MARTECH (Marketing Technology) in India – 2020. Excerpts of select summer internship reports 2020 by  Parasuraman, N.R, B. Venkatraja, Nilanjan Sengupta, and Srilakshminarayana, G  [Editors], Mysore: SDM RCMS.