Cases in Management : Volume VII

Title : Cases in Management : Volume VII
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
ISBN: 978-93-83302-36-9
Publisher : SDM Research Center for Management Studies (SDM RCMS), 
SDMIMD, Mysore.
Year : 2018
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.

Volume VI

Volume V

Volume IV

Volume III

Volume II

Volume I

Gandhi L. (2018). Indian unicorn OLA rides to solve urban mobility challenges in Australia- innovation and success story continue. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Minhaj, Mohamed  (2018). Measurable SEO for a travel company. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Parasuraman, N. R. (2018). The true value of India hotels – sada’s analysis. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Todalbagi, Rajendra  (2018). Yes bank: a new age bank- differentiated by innovation and technology. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Venkatraja, B. (2018). Tit-for-tat tariffs and escalating U.S – China trade war: is it a case of zero – sum game? Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Suresh M. R. (2018). Entrepreneurship development for the bottom of pyramid: the RUDSETi initiative in Mysore. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Gayathri H. (2018). Tropicana: will it emerge as a serious challenger?. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Jayakrishnan S. (2018). Idea- Vodafone merger – can it be a game changer. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Kannadas S. (2018). Vasundhara accommodations. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Jagadeesh R. (2018). “Quality and innovation” or “Guts and glory” – the success story of micromax. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Sugant, R. (2018). Drytech – looking for expansion. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Srilakshminarayana G. (2018). Segmenting the customers using cluster analysis – R as a tool. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Sengupta, Nilanjan & Sengupta, Mousumi (2018). Innovation and change in action: the phillips way. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
Sriram M. (2018). Restructuring conundrums – a case of IDBI bank ltd.. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].