Experiential Learning in Action: SDMIMD Students Gain Industry Insights at Berger Paints India

At SDMIMD, experiential learning is integral to bridging classroom concepts with industry practice. As part of the Personal Selling Techniques course, students undertook an industry visit to Berger Paints India to gain hands-on exposure to real-world sales operations.

The visit featured an interactive session with Praveen Shetty, Divisional Sales Manager, and Chandan S. N., Area Sales Manager (Mysuru). Students gained insights into personal selling practices, including retailer onboarding, negotiations, objection handling, sales closure, trade schemes, incentives, sales planning, and performance metrics. The session also covered Oracle-based sales systems, mobile sales applications, product demonstrations, and customer engagement practices.

Facilitated by Venkatesh Goudar, Faculty – Marketing, the visit significantly enhanced students’ understanding of applied selling concepts. SDMIMD thanks the Berger Paints leadership team for their valuable support and engagement.