Campus News

Talk on Generative AI and marketing

Mr. Kiran Sathyanarayana, Lead Data Scientist at Tiger Analytics (NLP and Generative AI), and an alumnus of SDMIMD, delivered a talk on "Generative AI and Marketing" on June 8, 2024. The talk was organized as part of the Business Landscape course. Kiran Sathyanarayana emphasized the importance of setting clear personal and professional goals. He highlighted the transformative impact of generative AI on marketing, including content creation and customer segmentation. Kiran introduced tools like Pecan AI, showcased career opportunities in generative AI marketing, and stressed the importance of continuous learning and adaptation to technological changes for career success.

Talk on AI in changing times and Use cases

Mr. Jacob Thomas, Delivery Manager at TCS and an alumnus of SDMIMD, delivered a talk on "AI in Changing Times and Use Cases" on June 7, 2024. The talk was organized as part of the Business Landscape course. Jacob Thomas discussed "AI for Managers," highlighting AI's evolution and impact on industries. He explained AI's role in rational decision-making, predicting trends, and streamlining processes. Jacob stressed the responsible use of AI, addressed common project failures, and emphasized the importance of a strategic mindset for future managers.

Talk on AI enabled HR practices for Performance excellence

Mrs. Deepti N. Rao, Total Rewards Leader with hands-on experience in M&A, Compensation & Benefits, HR Compliance, Business Partner HR, and Talent Acquisition, and an alumna of SDMIMD, delivered a talk on "HR Practices for Performance Excellence" on June 6, 2024. The talk was organized as part of the Business Landscape course. Deepti Rao explored how AI is transforming HR practices, emphasizing performance excellence and talent branding. She highlighted AI's role in streamlining operations, enhancing efficiency, and improving employee experiences through analytics and task automation. Deepti stressed the importance of continuous learning and adapting to AI advancements to stay competitive in the evolving job market.

Talk on Marketing in the age of AI

Mrs. Monisha Devaiah, Marketing Manager - APAC at AVIXA and an alumna of SDMIMD, delivered a talk on "Marketing in the Age of AI" on June 5, 2024. The talk was organized as part of the Business Landscape course. Monisha Devaiah's session focused on AI's transformative impact in marketing. She emphasized AI's potential to drive personalization, productivity, and growth, highlighting tools like ChatGPT and Canva. While AI offers substantial benefits, she stressed the importance of responsible use and human judgment in decision-making. Monisha urged the audience to embrace AI technology, balancing its benefits with human-centric values.

Talk on International Events and Business Performance

Lt. Col. Prasad S. N., Director of SDMIMD, delivered a talk on "International Events and Business Performance" on June 4, 2024. The talk was organized as part of the Business Landscape course. Dr. S. N. Prasad discussed the impact of international events on business performance and national strategies, using examples like Maruti and Toyota to illustrate how global dynamics shape business outcomes. He emphasized the importance of understanding currency fluctuations and geopolitical conflicts, particularly for export-oriented industries, and highlighted the interconnected nature of international events and business decisions.

Talk on Consulting in AI Driven Processes – the changing Paradigm

Mrs. Kunjal Thakkar, Director at PwC and an alumna of SDMIMD, delivered a talk on "Consulting in AI-Driven Processes – The Changing Paradigm" on June 3, 2024. The talk was organized as part of the Business Landscape course. Kunjal Thakkar delved into the latest trends shaping the financial services sector, with a strong focus on digital transformation, cybersecurity, and enhancing customer experience. She underscored the vital role of Human Resources in consulting firms, particularly in managing change and acquiring top talent to maintain a competitive edge.

Panel Discussion - Business Landscape 2024

The panel discussion on the following topics were discussed as a part of the Business Landscape course offered to the PGDM 2023-25 batch. The panel members were students from the PGDM 2023-25 batch.

Should the World See the Next Pandemic Soon? Ways and Means to Make Indians Stay Protected
Panelists Varshini, Chethan Shenoy, and Sridhar emphasized robust surveillance systems, healthcare infrastructure, vaccination campaigns, and outbreak prediction technology to protect India from future pandemics, highlighting international cooperation and environmental health.

Social Media: A Major Force in Shaping Opinions and Influencing Organizations; Is This Sustainable?
Panelists Aashik Gowda, Dipangshu Ghoshal, and Sudhanva Kashyap debated the sustainability of social media's influence. Aashik supported traditional media, while Dipangshu and Sudhanva favored digital media, discussing the future of both.

Is the World Inching Towards a Nuclear War? Suggestive Measures to Build Peace and Cooperative Existence Among Nations
Panelists Aashik Gowda, Shankar Sughosh Bhat, Shweta Singh, and Yogitha M U, moderated by Payaswini P Bhasri, concluded that nuclear war is unlikely. They emphasized peace-building and international cooperation.

AI: Employment Generation or Job Losses - Sustainability Tactics for Young Management Professionals
Panelists Kani Setty Gautham, Ritika Seth, Chetan Shenoy, and Shridhar, moderated by Dipangshu, agreed that AI will create more jobs than it eliminates. They stressed continuous learning and upskilling for young professionals.

A Generation of Cyber Zombies: Good or Bad for the Economy?
Panelists Ritika Seth, Dipangshu Ghoshal, and Helen Peter, moderated by Anmol Mahajan, discussed the economic impact of pervasive technology, balancing its benefits with potential drawbacks like job displacement and reduced social skills.

The US College Campuses: From Models to Attention for the Wrong Reasons; What Has Gone Wrong?
Panelists Helen Peter, Payaswini P Bhasri, Rajath M, and Anmol Mahajan, moderated by Sridhar, examined challenges facing US colleges. They discussed positive aspects and negative perceptions, including shootings, terrorism, and financial problems.

Business Landscape Course for PGDM 2023-25

The Business Landscape course at SDMIMD, offers PGDM students valuable insights into current business trends and practices. Through guest lectures from industry leaders, students gain real-world knowledge on topics such as AI in marketing, international business impacts, and technological advancements in management. This course equips students with the strategic thinking and skills needed to excel in today's dynamic business environment.
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