Excerpts of select Summer Internship Reports 2017

Title : Excerpts of select Summer Internship Reports 2017
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2017
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

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Neetu Ganapathy & Nidhi S (2017). A study of HR processes at ACC limited. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & Vimal Ullas Mangeshkar (2017). A study on building marketing strategy to expand the market and also to increase the market share of no dust broom-an innovative product. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Srilakshminarayana G & Ketan Kunjekar (2017). A study on business development for destination events for bookeventz.com. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Srilakshminarayana G & Shubham Gautam (2017). A study on mobiles sales force automation in ABC Organization. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M.Sriram & Saurav Kumar Jaiswal (2017). A Study on relative valuation approach to valuation of equity with special reference to commercial vehicles sector. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Prasad S.N & Niyaz A S (2017). Analysis of billing process for “XYZ LTD”. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
R. Jagadeesh & Saurav Das (2017). Better inventory control by improved ordering system in a dry cell manufacturing company. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M R Suresh & Praveena V (2017). Consumer insights and marketing strategy formulation. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Jayakrishnan.S & Poojashree B .P (2017). Design and deployment of innovation maturity model in organizations. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M R Suresh & Pratik Ghosh (2017). Direct marketing of material handling equipment (MHE) products at ABC Ltd a strategic approach. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
L. Gandhi & Sheri Miriam John (2017). Evolving predictive and prescriptive model to measure the ROI in innovation incubation at UST global. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
N.R. Parasuraman & Ipsa Gupta (2017). Financial performance analysis for Talbros Automotive Components Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & Neha Gupta (2017). Identifying the opportunities for pyramid filters (acquired by FFTI in 2012) to build a value proposition. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Malathi Sriram & Nishanth Adyanthaya (2017). Market research & analysis to improve product performance & services for TaeguTec India Pvt. Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Venkatraja B & Aman Dhawan (2017). Market research and business development of outbound sales at bookeventz. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Prasad S.N & Bopanna P M (2017). Marketing and client service executive in advertising agency for Merako Media Pvt.Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
R Sugant & Aniruddha Bagchi (2017). E-learning in the BFSI sector in India – A market study for ABC Company India Pvt. Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Kannadas S & Sachidev B C (2017). Marketing research on LMV loan proposals towards “Mahindra & Mahindra Financial Services Ltd (MMFSL), with special reference to Mysuru area. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Nilanjan Sengupta & Spoorthi G (2017). Modus operandi of a recruitment firm. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Mohamed Minhaj & Vishnu Charan (2017). Study on inventory management and its control techniques in a wheel manufacturing unit. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
H. Gayathri & Nilina Lizbeth (2017). Understanding integrated PR approaches. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
N.R. Parasuraman & Anand.M.Dileep (2017). Understanding the corporate environment and the core concepts followed by the organisation for HDFC Asset Management Company. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
L. Gandhi & Anurag Bora  (2017). Understanding the corporate environment and the core concepts followed by the organisation for HDFC Asset Management Company. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Mousumi Sengupta & Smitha Shetty (2017). Understanding the performance management system in the organization for Rane Group. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.