SIP

Summer Internship Program

“Change alone is eternal, perpetual, immortal.”- Arthur Schopenhauer
Dear recruiters,
 
It is my indeed pleasure to invite you to recruit summer interns from an esteemed institution SDM Institute for Management Development, Mysore. The two months period of rigorous summer internship enlightens the students with the basic understanding of corporate life that they face after accomplishing their PGDM program. In the ever-changing contemporary business scenario, the  management graduates become outmoded if they are not updated with the changes happening in all aspects of a business. The crucial learning during the summer internship not only makes the students get updated but also gets the students accustomed to the industry dynamics.
 
Summer Internship program is an inherent part of a PGDM program. We are extremely thankful to all our recruiting partner organizations for the continued association and for offering internship opportunities to our students constantly. 
 
Once again, I welcome our existing and upcoming recruiting partners for providing internship opportunities for our students of batch 2022 and hand pick the best performers by providing PPOs to add value to your organisation and also to society.
Prof.Kannadas 
Chairperson-Summer Internship Program
  
Student SIP Committee 2023 Quick Contact
PGDM Number Name
23045 Shwetha Krishna
23054 Tejashwini P S
23057 Yogeshwar B
23145 Sachin Kumar
23227 Ujwal G
23095 Radhika K S
23112 Surabhi Rai 
23116 Yogita R Hiremath
23125 Atul Suresh
23194 Snehal Ashish Kamat 
23048 Sneha Bera
23030 P Mohith
23014 Harsh Tank
23153 Shweta Singh
23219 Shruthika S
Prof. Kannadas 
Associate Professor - Finance
SDM Institute for Management Development
Tel. No. +91-821-2429722, 2429161, 2420490 Extn. 1101
Mobile: 97397 26201
Email: kannadas@sdmimd.ac.in | summerplacements@sdmimd.ac.in

Excerpts of select Summer Internship Reports 2018

Title : Excerpts of select Summer Internship Reports 2018
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2018
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

2017

2015

2014

2013

2012

2011
Gandhi L & Ananya Bose (2018). Equity Research on selected IT companies listed in the NSE with respect to Hedge Equities Limited for Hedge Equities Limited. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Gandhi L & Pooja A Honnavar (2018). A study of HR Policy Manual to provide revamping insights at Genser Aerospace IT Pvt Ltd, Bangalore. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
H. Gayathri & Yathish N (2018). Marketing Research on Pi-Beam Trikes. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
R. Jagadeesh & Kuldeep N.J (2018). Application of “Theory of Constraints” for improving the operational efficiency in a textile industry. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Jayakrishnan.S & Karthika Raj (2018). Study of Distribution model of FMCG companies. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Kannadas S & Chayan Chandra (2018). Equity Research on Selected companies in Pharmaceutical Sector with reference to Hedge Equities. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Malathi Sriram & S.V. Karthik (2018). Marketing of Niche Aerospace Servicesto Global Aerospace OEMs for Genser Aerospace Pvt Ltd. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Malathi Sriram & Saurav Rakshit (2018). Traversing Highway Landmarks – Bringing it to Fingertipsfor Highway Delite (Param People InfoTech Solutions Pvt. Ltd.). Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Mohamed Minhaj & Shravan L (2018). Fostering CSR partnerships for the growth of Greensole – a social and eco- Fostering CSR partnership for the growth of Greensole - a social and eco-friendly enterprise. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Mousumi Sengupta & Naveen P Kumar (2018). Creation of Human Resource Policy Manual for Translink Infrastructure Consultants (P) Ltd. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M.R Suresh & Udayana Pratap (2018). Market study on specialty rubber mats and sheets in a South Indian City. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Neetu Ganapathy & Harisankar Nair V (2018). Equity Research on Selected Private Sector Banks in India. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Nilanjan Sengupta & Vaishnavi U (2018). Equity Research on selected Automobile companies listed in the NSE & BSE with respect to Hedge Research Department. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
N.R. Parasuraman & Anirudh Thulasi M (2018). Equity Research of a selected company in Retail Sector. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Prasad S.N & Varsha Bheemaiah (2018). Work Culture in a Branding Firm: An Intern’s Perspective. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & B.S.V. Ravi Teja (2018). Study and analysis of Patient Discharge Process in XYZ Hospital. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & Sumitesh Pattnaik (2018). Market Research Study on Doors for Higher End Residential apartments & Commercial building Projects across Hyderabad & Bangalore. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & Sumitesh Pattnaik (2018). Market Research Study on Doors for Higher End Residential apartments & Commercial building Projects across Hyderabad & Bangalore. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Srilakshminarayana G & Venukumar M (2018). Personal Financial Planning forSimplus Financial Consultancy. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M.Sriram & Kartik Shivakumar (2018). A Study on Fundamental Analysis of select metal companies with special reference to Hedge Equites Pvt Ltd, Cochin. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
R. Sugant & Nitin E (2018). Supporting Business Development through a) Development of Sales Push Tools and b) Development of E-commerce Portal for ABC Ltd., Bangalore (a leading industrial lubricant manufacturer). Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Venkatraja B & Manikanta S (2018). Equity Research and Valuation of Selected Listed Companies Using DCF Method. Excerpts of select summer internship reports 2018 by Parasuraman, N.R, Nilanjan Sengupta, Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Excerpts of select Summer Internship Reports 2017

Title : Excerpts of select Summer Internship Reports 2017
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2017
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

2015

2014

2013

2012

2011
Neetu Ganapathy & Nidhi S (2017). A study of HR processes at ACC limited. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & Vimal Ullas Mangeshkar (2017). A study on building marketing strategy to expand the market and also to increase the market share of no dust broom-an innovative product. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Srilakshminarayana G & Ketan Kunjekar (2017). A study on business development for destination events for bookeventz.com. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Srilakshminarayana G & Shubham Gautam (2017). A study on mobiles sales force automation in ABC Organization. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M.Sriram & Saurav Kumar Jaiswal (2017). A Study on relative valuation approach to valuation of equity with special reference to commercial vehicles sector. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Prasad S.N & Niyaz A S (2017). Analysis of billing process for “XYZ LTD”. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
R. Jagadeesh & Saurav Das (2017). Better inventory control by improved ordering system in a dry cell manufacturing company. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M R Suresh & Praveena V (2017). Consumer insights and marketing strategy formulation. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Jayakrishnan.S & Poojashree B .P (2017). Design and deployment of innovation maturity model in organizations. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M R Suresh & Pratik Ghosh (2017). Direct marketing of material handling equipment (MHE) products at ABC Ltd a strategic approach. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
L. Gandhi & Sheri Miriam John (2017). Evolving predictive and prescriptive model to measure the ROI in innovation incubation at UST global. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
N.R. Parasuraman & Ipsa Gupta (2017). Financial performance analysis for Talbros Automotive Components Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Rajendra Todalbagi & Neha Gupta (2017). Identifying the opportunities for pyramid filters (acquired by FFTI in 2012) to build a value proposition. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Malathi Sriram & Nishanth Adyanthaya (2017). Market research & analysis to improve product performance & services for TaeguTec India Pvt. Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Venkatraja B & Aman Dhawan (2017). Market research and business development of outbound sales at bookeventz. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Prasad S.N & Bopanna P M (2017). Marketing and client service executive in advertising agency for Merako Media Pvt.Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
R Sugant & Aniruddha Bagchi (2017). E-learning in the BFSI sector in India – A market study for ABC Company India Pvt. Ltd. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Kannadas S & Sachidev B C (2017). Marketing research on LMV loan proposals towards “Mahindra & Mahindra Financial Services Ltd (MMFSL), with special reference to Mysuru area. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Nilanjan Sengupta & Spoorthi G (2017). Modus operandi of a recruitment firm. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Mohamed Minhaj & Vishnu Charan (2017). Study on inventory management and its control techniques in a wheel manufacturing unit. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
H. Gayathri & Nilina Lizbeth (2017). Understanding integrated PR approaches. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
N.R. Parasuraman & Anand.M.Dileep (2017). Understanding the corporate environment and the core concepts followed by the organisation for HDFC Asset Management Company. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
L. Gandhi & Anurag Bora  (2017). Understanding the corporate environment and the core concepts followed by the organisation for HDFC Asset Management Company. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
Mousumi Sengupta & Smitha Shetty (2017). Understanding the performance management system in the organization for Rane Group. Excerpts of select summer internship reports 2017 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Excerpts of select Summer Internship Reports 2015

Title : Excerpts of select Summer Internship Reports 2015
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2015
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

2014

2013

2012

2011
Srilakshminarayana, G. & Gouri Patil (2015). A study of Digital Marketing processes of Digitally Inspired Media. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M. Sriram ,  & Abhijeet  Kumar (2015). A study of Project  Financing of PPP Based Infrasructure Projects with Special Reference to ‘Translink Infrastructure Consultants Private  Limited’.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mousumi Sengupta & Sushmitha  sathyasai (2015). A study on the Status of Employee Retention at Peepal Technology and Management Consulting Pvt Ltd. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Neetu Ganapathy & Rijusmita Devi (2015). A study to Explore  Innovation Management Consulting Opportunities at SMEs. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Govinda  Sharma  & Ruchi Jain (2015). A study of Assessment of Social Media Marketing in Bangalore City. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Sugant & Akshat Kumar Goel (2015). A study of Assessment of Demand for Home Loan(Secured) in Sonepat, Panipat  and  Agra. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh. & M M Zeeshan Baig (2015). A study of Developing the Process for Customer Acquisition and Improving the Conversion Ratio in a Relocation Service Company(SIP Carried Out At Pikkol, Bangalore). Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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H. Gayathri & Aishwarya Balasubramaneyam (2015). A study of Employer Branding For a Consulting Firm.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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B.  Venkatraja & Ritesh Jaiswal (2015). A study of Equity Research Analysis on LUPIN Ltd.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao & Dronamraju Sirisha (2015). A study of Financial Statements Analysis and Liquidity Estimation at Wiredelta Web Development Pvt. Ltd. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R Govinda Sharma & Piyush Kumar (2015). A study of Fundamental Analysis of a Selected Stock in Capital Goods Industry. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Malathi Sriram & Kamal Kishore (2015). A study of Identify Licensing Opportunities through Market and product  Mapping.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Jayakrishnan, S & Sathish Kumar (2015). A study of Marketing Research on Green Technology  in  Projectors. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M.R Suresh & Rohitaksh Grama  Srinivas (2015). A study of Project on Remarketing.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupata & Sreeraksha  B.N (2015). A study of Recruitment and Selection  Process at Larsen & Toubro (Mysore).  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Parasuraman & R. Yadukrishnan (2015). A study of Streamlining of the Back End Credit Approval Process of Individual Lending for Ujjivan.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Sugant & Rao Shwetha K (2015). A study of Study of Consumer and Distributor  Behaviour towards Brand ABC Sweets for “XYZ”. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Prasad S.N & Prateek Jain (2015). A study of Study of the Britannia Bread Categoy and its Current  Positioning  Strategy with the Objective of Revitalizing the Brand ‘Britannia Bread’.  Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana, G & Nisha Yasmin (2015). A study of Study on working Capital Managemnt at a Steel Plant . Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Bharath Kumar D (2015). A study of Tapping the Business Opportunities Related to Cloud through Strategic Partnerships. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Todalbagi, Rajendra & Swathesh Shetty (2015). A Study on Supply Chain Management at Future Retail Ltd.: Analysis of Shrinkage & Inventory Control. Excerpts of select summer internship reports 2015 by Parasuraman, N. R, Nilanjan Sengupta , Mousumi Sengupta, and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Excerpts of select Summer Internship Reports 2011

Title : Excerpts of select Summer Internship Reports 2011
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2011
Book Summary : SDMIMD through its Center for Research (CFR) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

Excerpts of select Summer Internship Reports 2012

Title : Excerpts of select Summer Internship Reports 2012
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore. Earlier: Center For Research (CFR)
Year : 2012
Book Summary : SDMIMD through its Center for Research (CFR) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.
Parasuraman, N.R. & Ankith Sonthalia. (2012). Market Research for new product launch (Storage containers). Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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H. Gayathri & Ashutosh Prasad Sharma. (2012). Building and Equity Portfolio Using Mutual Funds. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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R. Jagadeesh & Indra Swetabh Mani (2012). Analysis of Sales and Distribution and Business Viability of Stockists of Branded Salt. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mousumi Sengupta & Manu Govind.S. (2012). Optimizing the Transportation Model to Reduce Cost. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mousumi Sengupta & Nikita Ajwani. (2012). Retail Marketing Project at De-Lemon, a Unit of Banaras Beads Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mousumi Sengupta & Salini Penaka. (2012). A Study of Engagement Factors in Embedded Industry with Specific Reference to Tier-1 Service Company. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Nilanjan Sengupta & Pranitha Shetty. (2012). Analysis and Business Development of DMS Technologies Pvt.Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Nilanjan Sengupta & Rameez P.N. (2012). Competitive Analysis of Wep as a Brand and Analysing its Market Presence. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Malathi Sriram & Vijeth Anburmath. (2012). Marketing Survey and Critical Analysis of Bajaj Auto (Three-Wheeler) In the out-City Region of Udupi. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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N.R. Govinda Sharma & Binti Kumar Jha. (2012). An Assessment of the Market in the ‘’ MENA ‘’ Region for Large Diameter Steel Pipes Market Entry and Focus Strategy. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Abhijith Seetharam & Chenna Avinash. (2012). Examining Financial Feasibility of a Power Plant from a Project Financing Perspective. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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N.R. Govinda Sharma & Deepak Semwal. (2012). Analysis of the reasons for a mutual fund to get promoted and recommended by the distributors. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Abhijith Seetharam & Divya Mendiratta, Deepak Todi. (2012). Impact of QE and US Dollar Index and COMEX-Gold: a Statistical Interpretation. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mihir K Mahapatra & Jacob Thomas. (2012). Impact of Online Learning Tool on Performance of the Recruits: Insights from a Leading IT Company in India. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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Mihir K Mahapatra & Rajyalakshmi Gunda. (2012). Role of Information Technology in Enhancing Customer Reach in IDBI Federal Life Insurance Company Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 

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M.R. Suresh & Natansh Sharma. (2012).Technology Adoption Survey in Health Care Industry. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS. 
 
Neetu Ganapathy & Sagar Chimurkar. (2012). A Study of the Kitchen Storage Container Market in Mumbai for SRC Kitchen Ltd. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Sree Gowri. (2012).The Study and Design of Marketing and Sales Process of a Young Consulting Company. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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J Balaji & Arun Shan. (2012).Promotion of Voluntary Blood Donation in the State of Kerala and Study on related Campaigns and Operations undertaken by HLFPPT. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N. Prasad & Divya Laxmi S. (2012). Market Research on Social Media Monitor Tools. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Jojo Joy & Kaustabh Sinha. (2012). Increasing Sales in B2B Segment: A Study on MINT Daily. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana G.& Rakhi Ladder. (2012). Market Survey Analysis and Business Development of DMS Technologies. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana G & Rishi Kumar Gandhi. (2012). Analysis of three eras of U.S stock Market and Equity analysis of Indian automobile industry.Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao & Vasanth Raj. (2012).Market Study on Stainless Steel Cookware. Excerpts of select summer internship reports 2012 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

Excerpts of select Summer Internship Reports 2013

Title : Excerpts of select Summer Internship Reports 2013
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta & Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2013
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.
Mousumi Sengupta  & Varsha Sengupta. (2013).Analysis and Reporting of Learning and Development at Jublant Life Sciences Limited, Nanjangud, for the Financial Year 2012-2013. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N Prasad & Ruchit Shah. (2013).Business Development and Marketing at Orange Kitchen Gallery. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N Prasad &Venkata Sai Krishna M. (2013). Business Process Monitoring With Cycle Time Optimization and Staff Intensification Scheduling at Standard Chartered-Scope International Pvt Ltd. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
 
Mohan Monteiro & Varun Kumar. (2013). Customer and Channel Perception of Brand “Wep”. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupta &Suprotim Gangully. (2013). Customer’s Perception on Automotive Spare Parts at XYZ Limited, Kolkata. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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J Balaji & Akilan P. (2013).Digital Marketing and Assessment of HR Practices. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Malathi Sriram & Nandini Sudheer. (2013). Effectiveness of Recruitment and Selection at L & T Info Tech. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Malathi Sriram & Deepti N. (2013). Enhancing Women Safety in a Renowned IT/BPO Company. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh & Sandeep Haneefa. (2013). Importance of Implementing Quality and Safety Standards-Case Study of a Lubricants Manufacturing company. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh & Mallikarjun Hallikeri Math. (2013). Improvement of SCM in a Branded Eyewear Industry Using Theory of constraints. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupta & Kavitha P. (2013). Operational Target Setting for Middle Managers and Training and Development at KYT Private Limited. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Dheeraj Shetty. (2013). Optimization of Spares for Wind Turbine Blade Manufacturing. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Parasuraman & Vimal S. (2013). Portfolio Management of CNX Midcap Index Companies at Sharekhan Securities LTD. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao & Ashish Jain. (2013). Procure-to-Pay. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh & Kushal Parwani. (2013). Reduction of Turnaround Time for Outbound Logistics (Finished Goods only) in a Food Processing Industry. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N Jojo Joy & Mohita Kaushik.  (2013). Reebok: Brand Development and Sales Promotion Activities for Reebok IPL (Royal Challengers Bangalore) Campaign in Bangalore. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Parasuraman & Srivatsa K. (2013).  Report on Measures Required for Providing Better Sanitation in Karnataka. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupta & Samhitha Shetty A..  (2013).Role Clarification Exercise for Tata Motors Ltd., Dharwad. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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H. Gayathri & Abhishek C Panduranga. (2013). Rural BPO’s: An Indian Perspective. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohan Monteiro N.J & Vinay Prakash.  (2013). Study of Compatible Toners Market: A Competitor Analysis. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana G.& Sai Anusha A.  (2013). Study on Employee Welfare and Safety Measures at a Power Generation Plant. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Shilpa S Menon. (2013). Study on Business Opportunities in Innovation Life Cycle Management. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.
M.R. Suresh & Namratha Subramani.  (2013). Study on Organisation Design and Capability Development in the Social Sector with Specific focus on HR practices. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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J. Balaji & Kumar Piyush.  (2013). Study on Passenger Preferences, Operator Behaviour and Market Demand to Find the Feasibility of Expanding Ticket Goose.Com in Bihar Region. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana G.& Arpita Priyadarshini.  (2013). Study on the Promotional Strategies of IDBI Federal Life Insurance Co Ltd. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mousumi Sengupta & Priyanka Vyas. (2013). Study on Training and Development in the Insurance Sector in India. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Neetu Ganapathy & Arun K.P.  (2013). Study to Understand Customer Satisfaction and Brand Awareness for Products and Services of AK Pvt.Ltd., A Bio-medical Firm. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mousumi Sengupta & Ankur Sahni.  (2013). Training and Development in Software Boutique Company. Excerpts of select summer internship reports 2013 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Excerpts of select Summer Internship Reports 2014

Title : Excerpts of select Summer Internship Reports 2014
Editors : Dr. N.R. Parasuraman , Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2014
Book Summary : SDMIMD through its Research Center for Management Studies (SDM RCMS) has compiled the selected Summer Internship Program (SIP) research works conducted by students in various industries across sector. The publication has a wide range of research projects carried out under the able guidance of faculty members of SDMIMD, which has been compiled and summarized.

 
N.R.Govinda Sharma & Jyoti Balasubramaian.(2014).A critical Study of “Campus Program Management” as a Tool for Employer Branding at Schneider Electric, Bangalore. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M.R.Suresh & Sanjay Ramamurthy .(2014). A Study on the Effectiveness of the Launch of LPG Retail at Convenience Stores and Understanding the Perception of Retailers and Consumers. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Neetu Ganapathy & Ashwin Vaidyanathan (2014). A  Study to Understand Customer Satisfaction for a Promotion  Plan at ABC*, Mumbai a Cement  Manufacturing firm. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Moudumi Sengupta  & Archana(2014).A Competency mapping at Toyota Financial services Corporation. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Malathi Sriram & Subin B Chadran(2014).Competitor Analysis & Distribution Review in Kerala Market. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N Prasad & Titas Debnath (2014).Developing a Franchise Model for Setting-Up a Physical Store. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Mohamed Minhaj & Varun Sharma (2014). Devising a Framework for Mode of Entry Decision for 1000LOOKZ. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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S.N Prasad & Prayati Baxi (2014).Employee Satisfaction Survey at XYZ Healthcare India Pvt.Ltd. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Abhijith Seetharam & Jyothi U(2014).Equity  Research on Maruti Suzuki India Ltd. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R.Govinda Sharma & Madhuri Meon (2014).Expansion Strategies for Tanishq in Bangalore. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Abhijith Seetharam & Apoorva P (2014).Financial Analysis for Up Scalling 24 x 7 Water Supply System in a Tier II City. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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N.R. Parasuraman & Kushal Swain(2014).Incremental Sale Attributed to POSM Elements at Hindustan Coca-Cola Beverages Pvt.Ltd.. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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M.R.Suresh & Nishanth M.S(2014).Market Framing and Opportunity Assessment Industrial Lifting Equipment. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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H. Gayathri & Anand R (2014). Market Research and Analysis to Gauge Product  and Services Performance for Taegu Tec India Private Limited. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Nilanjan Sengupta & Gaurav Shridhar (2014).Measuring the Effectiveness of the training Programs Using the Kirk Patrick Training Evalution Model. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R Jagadeesh & Krishna Kumar, Jinesh C. Jain. (2014). Lead Time Reduction in Transportation of Packaging  Materials and Production Scheduling and Region-Wise Allocation at Nestle India Limited, Nanjangud. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana, G. & Adnan Hussain. (2014). Role of FDI in Insurance Sector. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Srilakshminarayana, G. & Yogesh Bhandari. (2014). Scope of Internet and Mobile  Marketing in Selling Insurance. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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R. Jagadeesh & Maharnab Bhattacharya. (2014). Streamlining the Inventory Control Measures and Identifying the Surplus Stock to Optimise the Overall Inventory Cost in a PSU. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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Ullas Rao. & Abhishek Mohanty. (2014). Working Capital Management at Toyoya Motors Financial Services Corporation. Excerpts of select summer internship reports 2014 by Parasuraman, N. R, Mousumi Sengupta, Nilanjan Sengupta and Srilakshminarayana, G [Editors], Mysore: SDM RCMS.

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