Invited talk by Prof. Sheb True
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Prof Sheb True from Kennesaw University, Atlanta was the invited speaker for the webinar series talk on ‘Strategy’ organized during July 20 to 22, 2020, to the PGDM 2019-21 Batch. Prof. Sheb True discussed about strategy as a continuum with adequacy at one end and leadership at the other end. Further he opined that companies need to decide where they should be in strategic continuum considering 3 dimensions of product positioning viz., brand, price, and performance. |