Cases in Management : Volume VIII
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Title : Cases in Management : Volume VIII
Editors : Dr. N.R. Parasuraman, Dr. Nilanjan Sengupta, Dr. Mousumi Sengupta &
Dr. Srilakshminarayana.G ISBN: 978-93-83302-44-4
Publisher : SDM Research Center for Management Studies (SDM RCMS),
SDMIMD, Mysore. Year : 2019
Book Summary : The Cases in Management is a collection of cases written by the faculty members of SDMIMD as a result of their own research and or consulting experiences in various areas of management.
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| Sengupta, Nilanjan & Sengupta, Mousumi (2019). A Story of Sustainable Growth and Transformation in Hindustan Unilever Limited. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4]. | ||
| Gandhi, L. (2019). Chair or fair: a budding manager's dilemma. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Venkatraja, B. (2019). Demographic Dividend or Demographic Disaster? An Indian Case. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Srilakshminarayana G. (2019). Finding the Best Combination of Data Offers Using Conjoint Analysis: A Case of a Telecom Service Provider. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Jagadeesh, R. (2019). Ford and Recalls - are they inseparable? Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Gayathri, H. (2019). ITC Aashirvaad - A Game Changer in Packaged Wheat Flour Market. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Neetu Ganapathy (2019). James Schubert: An American in Japan - A Case Study in Cross-Cultural Management. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Sengupta, Mousumi & Sengupta, Nilanjan (2019). Journey towards sustainability in fitness fashion: the Adidas way. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G. Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Suresh, M. R. (2019). Marketing for the Bottom of the Pyramid: challenges faced by an NGO. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Parasuraman N. R. (2019). Matching the parameters of ITC. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Minhaj, Mohamed (2019). Smart Retail through Market Basket Analysis. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Jayakrishnan S. (2019). Social startup models - Can they address the Indian agrarian business crisis? Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Malathi Sriram (2019). The First Hostile Takeover in Indian IT Sector – L&T acquires Mindtree. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Prasad S. N. (2019). The Rise and Fall of Yes Bank : Significance of the Issues for the Indian Banking System. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||
| Sriram M. (2019). To Say Yes or No to Yes Bank Ltd - Valuation Approaches. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4] | ||