Contemporary Research in Management : Volume XIV

Title : Contemporary Research in Management Volume XIV
A Special Compilation of Faculty Research
Compiled by : Dr. SN Prasad, Dr. B Venkatraja, Dr. M Sriram, Dr. S. Vasumathy Hariharan and Dr. K. Riyazahmed
ISBN : 978-9383302-76-5
Publisher : SDM Research Center for Management Studies (SDM RCMS), SDMIMD, Mysore.
Year : 2025
Book Summary : This publication from Center For Research (CFR), SDMIMD consists of research papers authored by the faculty members of the Institute. The research articles in this publication are informative and timely in character as they seek to address challenging issues in the area of management theory and practice.

Volume XIII

Volume XII

Volume XI

Voulme X

Volume IX

Volume VIII

Volume VII

Volume VI

Volume V

1. Raj, Keerthan (2025). Acquisition and Engaging the Bottom of the Pyramid with Branded Products - An Empirical Inquiry. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.

2. Sasikumar, Anand and Sunil M. V. (2025). AI in Manufacturing: A Bibliometric Study of Research Trends, Key Insights, and Emerging Directions. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.

3. Hariharan, S. Vasumathy (2025). Dynamic Interlinkages and Cointegration Between Currency Futures, Spot Exchange Rates, and Stock Market Indices: A Pre- and Post-Pandemic Analysis. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.

4. Anand, Ellur and James, P. S. (2025). Enhancing Quality of Execution Education using PDCA (Plan, Do, Check, Act) Cycle. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.

5. Saibaba, S. (2025). Gender Differences in Digital and Psychological Drivers of Consumer Behavior: Evidence from India. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.

6. Hegde, Mamta (2025). Green HRM Strategies for Sustainable Organizational Growth: A Secondary Data Analysis on Advancing SDG 8 and SDG 13. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.

7. Sengupta, Mousumi (2025). Inter-generational Conflict in Indian Family Business. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.

8. Venkatraja B and Goudar, Venkatesh (2025). Is Risk Tolerance Behaviour Sensitive to Demographics of Investors? A Pilot Empirical Study. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.

9. Sriram, M. (2025). Revisiting Determinants of Price to Earnings (P/E) Ratio - Evidence from India. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.

10. Srilakshminarayana, G. (2025). Understanding the Behavior of Top-5 Stock Markets Using Extreme Value Theory. Contemporary Research in Management, Volume XIV edited by Prasad S N.; Venkatraja, B; Sriram, M; Vasumathy Hariharan S.; and Riyazahmed, K. Mysore: Shri Dharmasthala Manjunatheshwara Research Center for Management Studies (SDMRCMS), SDMIMD, ISBN: 978-9383302-76-5.