Ellur Anand
Research interest/Consulting area
Service Operations; Logistics and Warehousing; Supply Chain Analytics, Predictive Analytics, Lean Management, Six Sigma.
 
Courses Offered
Service Operations Management, Production Planning and Control, Industry 4.0
 
Positions Held / Associated With
Assistant Professor – Jagdish Sheth School of Management
Associate Professor-Acharya Bangalore B-School-Bengaluru
Assistant Professor - Alliance University, Bengaluru
Assistant Professor - Kirloskar Institute of Advanced Management Studies (KIAMS, then), Harihar & Pune
Lecturer – BIET – MBA Program, Davangere
Teaching Assistant-Indian Institute of Management Kozhikode
Warehouse Executive and Fabric Purchase Executive – Richa Global, Bengaluru
Warehouse In-charge – Perfect Knitters Limited (GTN Textiles), Balanagar, Hyderabad
Graduate Engineer Trainee – Shahi Exports, Bengaluru
 
Also teaches/taught at
Jagdish Sheth School of Management
Alliance University
Kirloskar Institute of Advanced Management Studies

Dr. Ellur Anand, B.E., PGDM, Ph.D
Associate Professor - Operations and Quantitative Methods 
Email: ellur@sdmimd.ac.in

Dr. Ellur Anand is an Associate Professor in the area of Operations and Quantitative Methods. He brings a rich blend of academic and industry experience, having previously held academic positions at prestigious institutions such as the Jagdish Sheth School of Management, Alliance University, the Kirloskar Institute of Advanced Management Studies (KIAMS), and the Bapuji Institute of Engineering and Technology (MBA Program).
 
Before transitioning to academia, Dr. Ellur Anand gained invaluable industry experience during his five-year tenure with leading export houses. His roles included various positions at Perfect Knitters Limited, Richa Global, and Shahi Export House, where he executed orders from renowned international brands such as PGA Tour, Cutter & Buck, Marks & Spencer, Old Navy, J.C. Penney, Walmart, and Benetton. He is a Green Belt Certified Professional in Lean Six Sigma and his areas of interest, currently, are Service Operations; Logistics and Warehousing; Supply Chain Analytics, Predictive Analytics, Lean Management, Six Sigma. Dr. Anand holds a Ph.D. from Pondicherry University and a PGDM with a major in Operations from the Amrita Institute of Management, Ettimadai, Coimbatore.
 
Publications:
 
Journals 
 
  1. E Anand, Kshitij Sharma (2024). Determinants of Customers’ Intention to Stay in Homestays and Mediation Role of Hidden Camera. International Journal of Tourism Policy. Forthcoming Article. SCOPUS INDEXED JOURNAL. DOI: 10.1504/IJTP.2023.10059115
  2. Anand, E, Anand Sasikumar, Uday Kiran Reddy Poreddy (2024). ‘Can DataPrometric embrace effective CRM Practices?’ Sage Business Cases has accepted this case.
  3. Anand, E., & Pandya, G. (2023). Prediction of IPO Subscription – A Logistic Regression Model. SDMIMD Journal of Management, 14(1), 59–66.
  4. Anand, E. et. al., Twitter Sentiment Analysis of OTT Platforms in India (2023), A Journal of Kirloskar Institute of Management Studies, Phronimos, Vol 3, No. 1, pp. 16 – 31.
  5. Anand, E., Dhikshit Bhaskaran (2018), “Employee Morale and Satisfaction with Reference to Retail Chain”, Journal of Social Welfare and Management (JSWM), Vol 10, No 3.
  6. Anand, E., R Panneerselvam (2018), “Development of Efficient Genetic Algorithm for Open Shop Scheduling Problem to Minimize Makespan”, International Journal of Advanced Operations Management, Inderscience Publishers, Vol 10, No. 3, 2018. SCOPUS INDEXED JOURNAL.
  7. Anand, E., R Panneerselvam (2016), “A Study of Crossover Operators for Genetic Algorithm and Proposal of a New Crossover Operator to Solve Open Shop Scheduling Problem”, Published in American Journal of Industrial and Business Management.
  8. Anand, E., R Panneerselvam (2015), “Literature Review of Open Shop Scheduling”, Published in SCIRP’s Intelligent Information Management.
  9. Anand, E. (2014), “Analytical Hierarchy Proces (AHP) to select a business school based on the rankings - Businessworld as a case in point”, PES Business Review, Vol 9, Issue 1, ISSN 0973-919X.
  10. Anand, E., "E-Voting Using Biometrics", E-Business, The ICFAI University Press, Vol XI, Issue 01, January 2012, pp. 28 - 44. 
National Conferences
 
  1. Anand, E. (2017). A Study on Emergence of Radical Changes in the Academic world. 6th National Conference on “Transit India – Pragmatic Reforms and Stakeholders Recommendations” held at Bapuji B-Schools, Davangere, titled “” on 22nd April, 2017.
  2. Anand, E. (2017). Artificial Intelligence: Applications and Future. MANEGMA-2017 conducted by Srinivas Institute of Management Studies on 23rd -24th Mar, 2017.
  3. Anand, E. (2016). Future of Business Analytics in India. National Level Conference conducted by Sri Aurobindo First Grade College for Women, 19th August, 2016.
  4. Anand, E., (2007). Swarm Intelligence. Kuvempu University P.G.Centre, Tholahunse, Davangere on 17th November, 2007.
International Conferences
 
  1. Anand, E., & Pandya, G. (2022). Prediction of over-subscription or under-subscription of an IPO based on Information in Advertisement of an IPO Issue in Print Media. International Society for Data Sciences and Innovation – Global conference at Jagdish Sheth School of Management, Bengaluru, scheduled from December 27 to 29, 2002.
  2. Anand Ellur, Mafruza Sultana (2021). Measuring Service Quality of Online Educational Platforms. AMDISA 16th South Asian Management Forum conducted by IUBAT, Bangladesh, 2021on December 17-18, 2021.
  3. Asit K Barma, Anand Ellur, Mafruza Sultana (2021). Understanding Consumer response to Service Encounter Involving Service Failure and Recovery in Online Shopping during Covid 19 pandemic: Evidence from Emerging Economy. BAASANA International Conference (Virtual), New York on August 4-6th, 2021.
  4. Anand, E. (2018). A Virtual Survey of Industry 4.0 Status of Indian Firms. International Conference conducted by IIIE Odisha Chapter with Siksha ‘O’ Anusandhan University  on ‘Role of Industrial Engineering in Industry 4.0 Paradigm’, 27-30th Sept, 2018.
  5. Anand, E. (2018). Management Education with Reference to Relationship between Organizational Culture and Employee Engagement. International Conference conducted by Acharya Bangalore B-School in collaboration with Binghamton University, State University of New York on 7th June, 2018.
  6. Anand, E., R Panneerselvam (2014). Active Schedule Generation Heuristic to Minimize the Makespan for an Open Shop Scheduling Problem. ICAIEA 2014, Anna University Conference on Jan 6-8, 2014
FDP/MDP/Workshops
 
  1. Organizing committee member for International Society for Data Sciences and Innovation – Global held at Jagdish Sheth School of Management, Bengaluru from 27 – 29 Dec, 2022.
  2. Participated in 3-day online workshop conducted by Harvard Business Publishing Education on ‘Teaching with Cases: Engage, Energize and Challenge Your Students’ on August 17, 24-26, 2022.
  3. Participated in 5-day Online FDP on “Structural Equation Modeling through SPSS” organized by CMS Business School in collaboration with Institute of Analytics (UK) & Arab Open University (Oman) from 14 – 18 Dec 2020.
  4. Participated in FDP on “Machine Learning with Business Application” at IIM, Bangalore from 4th – 9th Nov, 2019.
  5. Conducted 1-day MDP for CNC India employees on the topic “Business Analytics – Emphasis on Supply Chain Analytics” on 03 Jan, 2018.
  6. Participated in 1-day FDP on “Research Themes in Finance and Econometrics for Research in Finance” held at R V Institute of Management, Bangalore on April 27, 2017.
  7. Conducted 1-day workshop on “Management Science” at Bapuji B-Schools, Davangere on 4th March, 2017.
  8. Conducted a workshop on “Linear Programming using Simplex Method” at Bapuji Academy of Management & Research, Davangere on 4th March, 2017.
  9. Participated in workshop on “Value Analysis / Value Engineering and Waste Elimination” by TUV RHEINLAND (INDIA) PVT. LTD., BANGALORE on 25-26 APRIL 2013.
  10. Participated in 2-day training program on “Inventory and Warehouse Management” by CII, INSTITUTE OF LOGISTICS, CHENNAI conducted at Pune on 24-25 JANUARY 2012.
  11. Participated in one week FDP on “Research Methods in Management” conducted by IIM, KOZHIKODE jointly with VICTORIA UNIVERSITY OF WELLINGTON, NEW ZEALAND at IIMK from 5th to 10th JANUARY 2009.
  12. Participated in “Research Data Analysis using SPSS” conducted by BIET-MBA PROGRAMME, DAVANGERE on 27-29 JULY 2009.
Case Studies
 
  1. Anand, E., Sasikumar, Anand, et al. (2024). Can DataPrometric Embrace Effective Customer Relationship Management Practices?. SAGE Publications: SAGE Business Cases Originals, DOI: https://doi.org/10.4135/9781071960646.