M.R. Suresh

M.R. Suresh

Research Interest / Consulting Area
Interface between Marketing and Strategy, Sustainable Enterprises, Educational Leadership, Product Strategy, Entrepreneurship

Courses Offered
Marketing Management, Marketing Research, Strategic Marketing, Sustainable Enterprises and Macromarketing, Entrepreneurship

Positions Held / Associated With
Area Convenor, Fellow Tata Energy Research Institute (TERI), New Delhi
Senior Consultant, Tata Economic Consultancy Services, Bangalore
Professor, ICFAI Business School

Also teaches/taught at
Institute of Rural Management Anand (IRMA), Gujarat
ICFAI Business School, Bangalore
Indian Institute of Plantation Management (IIPMB)(Autonomous Institute), Bangalore, Ministry of Commerce, GOI

M.R. Suresh, PGDRM, Ph.D
Professor - Marketing
suresh@sdmimd.ac.in

Dr. M.R. Suresh is an alumnus of Institute of Rural Management - Anand (IRMA), and has Ph.D. in Management from The M S University of Baroda. His doctorate examined strategic responses across ownership forms in the context of market changes. 
 
He has 30 plus years of experience in research, consultancy, and academics. 
 
Dr. M.R. Suresh has contributed and led initiatives in the development of Renewable Energy research group in TERI and helped in the expansion of the Bangalore Division of Tata Economic Consultancy Services (TECS). Dr. Suresh has handled assignments, as a Principal Consultant, in a variety of organisational contexts, for both profit and non-profit sectors while at TECS. He was a Faculty Member in IRMA, Indian Institute of Plantation Management (Ministry of Commerce) and ICFAI Business School. Dr. Suresh has taught marketing courses and designed electives and has held academic administration positions such as Alumni Coordinator in IRMA, Special Focus Area facilitator in IIPM. He was also Administration Coordinator at IIPM. He took the initiative to set up the Entrepreneurship Cell at SDMIMD and has nurtured it since inception. He is currently Chairperson of the Entrepreneurship Cell.
 
Dr. Suresh has also designed and conducted MDPs and associates with initiatives in developing Leadership in Public Services. He has also completed various modules of NEN-IIMB Entrepreneurship Educators Programme.
 
He has also designed and conducted MDPs and associates with initiatives in developing Leadership in Public Services. He has also completed various modules of NEN-IIMB Entrepreneurship Educators Programme.

He is Co-Winner of Emerald - AIMA 2008 Indian Management Research Fund Award. In addition, the other awards, he has won include:

  • Award for Academic Excellence for outstanding contribution to teaching and research" By Higher Education Forum (HEF), Mumbai, 2018-19
  • Best Reviewer Award from Global Business Research Journals (GBRJ)  and the Advisory Board (Policies), chosen as one of the 10 ‘Best Reviewers’ from among 450 reviewers from across the world, 2019
  • Winner of Emerald group (UK) - AIMA Indian Management Research Fund Award, 2008-09.Only proposal selected for award that year. Proposal designed jointly with Dr MK Sridhar, then in Karnataka Knowledge Commission and Dr R Joshi of Wipro

He is also in the Editorial Board of IUP Journal of Brand Management, (Icfai University Press)

  • Weschool- AIMS Silver Medal for Innovation(among the top two innovations in India (2009-10), for my Socially Relevant Project (SRP) initiative at SDMIMD.

Publications

Edited Books

  1. Gayathri, H., Jayakrishnan, S., Sugant, R & Suresh, M.R., [Editors]. (2016). Second Annual Conference on Emerging Trends in Marketing. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN: 978-93-83302-17-8]
  2. Suresh, M.R. & Sharma, Govinda N.R. [Editors]. (2015). Conference on Corporate Social Responsibility. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-10-9].
  3. Suresh, M.R., Sugant, R & Jayakrishnan, S  [Editors]. (2015). National Conference on Consumer Behaviour: Contemporary Issues & Emerging Trends. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-13-0].
  4. Gayathri, H., Suresh, M.R. & Sharma, Govinda N.R. [Editors]. (2014). Conference on Corporate Social Responsibility. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [978-93-83302-03-1].

Book Chapters

  1. M.R. Suresh & Vijay Krishnamurthy (2022). Striving towards Badminton for All: a Sports Endeavour at the Grassroots by Padukone Sports Management. Cases in Management – Vol. XI,  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD.  [ISBN: 978-93-83302-61-1], pp.99-108.
  2. Suresh M. R. (2022). Innovations in Designing and Teaching Marketing Courses:  lessons and insights from cases and the way forward. Contemporary Research in Management : Volume XI by N.R. Parasuraman, B. Venkatraja, M. Sriram, G. Srilakshminarayana and K. Riyazahmed (Editors),  Mysore: Shri Dharmasthala  Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. ISBN: 978-93-83302-56-7, pp.35-68.
  3. Suresh, M. R. (2021). Formulating Marketing Plan at Jayanagar Dairy Union Ltd (JDUL). Cases in Management – Vol. X by  Parasuraman, N. R., Venkatraja B., Sriram, M., Srilakshminarayana, G.  and Riyazahmed, K. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-55-0].
  4. Suresh, M. R. (2019). Marketing for the Bottom of the Pyramid: challenges faced by an NGO. Cases in Management – Vol. VIII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN: 978-93-83302-44-4]
  5. Suresh M. R. (2018). Entrepreneurship development for the bottom of pyramid: the RUDSETi initiative in Mysore. Cases in Management – Vol. VII by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-36-9].
  6. Suresh M. R. (2016). Strategic issues in marketing handicrafts: case of a state handicrafts development corporations. Cases in Management – Vol. V by N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN:978-93-83302-14-7].
  7. Suresh, M. R. (2016). Leadership in social enterprise- dimensions and insights. Contemporary Research in Management – Vol. V. by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD).  [ISBN: 978-93-83302-15-4].
  8. Suresh, M.R. (2015). Business leadership through product strategy and challenges Ahead: the case of a successful dairy federation. Cases in Management- Vol IV. N.R. Parasuraman, Mousumi Sengupta and Nilanjan Sengupta and G.Srilakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-93-83302-14-7]
  9. Suresh, M.R. (2015). Product management practices in social enterprises – insight for mainstream business enterprises. Contemporary research in management – Vol. IV by Mousumi Sengupta and Nilanjan Sengupta [Compilers]. Mysore: SDM RCMS. [ISBN: 978-93-83302-08-6].
  10. M.R. Suresh and M.R. Sridhar (2014). Foundation for Leadership Development in Public Services (FLADPS) – Identifying core competence, Role Discovery and Scaling up. Cases in Management- Vol III. N.R. Parasuraman, Mousumi Sengupta, Nilanjan Sengupta and G.S. Lakshminarayana. [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-93-83302-05-5]
  11. Suresh, Maruthi R & Rao, Ullas (2013). Strategic responses of a social business: the case of an urban micro-finance institution. Cases in Management Vol.II. N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Institute for Management Development (SDMIMD). [ISBN:978-81-922146-9-6]
  12. Suresh, Maruthi R. and Sridhar, M. K. (2013).Innovation in Public Services Delivery: Case Study of Management Development Initiative in Karnataka’s School Education Department. Cases in Management Vol.1.N. R. Parasuraman, Nilanjan Sengupta, Mousumi Sengupta and G. Srilakshminarayana [Editors]. Mysore: Shri Dharmasthala Manjunatheshwara Research Centre for Management Studies (SDM RCMS), SDMIMD. [ISBN:978-81-922146-3-4]

Book Reviews

  1. Suresh, M.R. New mantras in corporate corridors - from ancient roots to global routes. New mantras in corporate corridors: from ancient roots to Global routes. Global CEO 8(11); November 2008. 76-78p.

International Journals

  1. Sabitha Niketh and M.R. Suresh (2022). Implementing Green Marketing Strategy by Processed Food Companies – can Sustainable Development & CSR be used in Marketing?. International Journal of Food and Nutritional Sciences, ISSN: 2319-1775 (P); 2320-7876 (O), V.11(3); Special issue, pp.2013-2034.
  2. Vijayshankar Krishnamurthy and Suresh M. R. (2021). Performance Management in Non-Profit Sports Organizations using Balanced Scorecard: A scan of extant literature and an agenda for future research. Journal of Interdisciplinary Cycle Research, ISSN: 0022-1945, Vol.13 (4), April, pp.188-200.
  3. Sabitha Niketh and Suresh M. R. (2021). Sustainability Marketing versus Green Marketing the Future of a Green Economy- Analysis based on Theory of Reasoned Action. Journal of Interdisciplinary Cycle Research, ISSN NO: 0022-1945, Vol.13 (3), March, pp.511-524.

National Journals

  1. Sabitha Niketh and Suresh M. R. (2021). Determinants of Consumer Behavior impacting Green Marketing. JASC: Journal of Applied Science and Computations, ISSN:1076-5131, Vol.8(12), pp.73-95.
  2. Suresh, M. R. (2019). Character competence and role of leadership: Insights from a faith-inspired social enterprise. Presidency Journal of Management Thought & Research, July-December, Vol.9 (2), ISSN: 2229-5275, pp.67-78.
  3. Suresh, M. R. (2019). Strategic Dimensions of Altruistic Organizations: Insights and lessons from two initiatives-SKDRDP and Asha Kirana. 3D IBA Journal of Management & Leadership (special issue), ISBN 2230 – 7524, January-June, Volume 10 (2). pp.59-71.
  4. Suresh M. R. (2018). A ray of hope for people living with AIDS- Asha Kirana: Its Growth and Strategic Issues (a case study). Presidency Journal of Management Thought & Research (ISSN:2229-5275), Vol.8 (1), Jan–June, pp. 102-109.
  5. Suresh, M.R. Marketing of short shelf-life perishables: issues and lessons (Cover Story). Marketing Mastermind, September 2007, 45-49p.
  6. Suresh, M.R., Mishra, B.N. and Joshi, Veena. Harinagar rural energy development project. Vikalpa 15(1); January-March 1990, 53-56p.

International Conferences

  1. Vijayshankar Krishnamurthy and Suresh M. R. (2021). Implementation of the Sports Policy I India: a scan of extant literature and Conceptual Framework. 2nd International conclave on Globalizing Indian Thought (GIT 2021), Indian Institute of Management Kozhikode; December 16-18, 2021.
  2. Vijayshankar Krishnamurthy and Suresh M. R. (2021). Public-Private Partnership (PPP) in Sports Sector - A scan of extant literature with a special focus on Odisha State. 6th International Conference on Economic Growth and Sustainable Development: Emerging Trends November 25-26, 2021, Mysuru, India
  3. Suresh, M.R. (2015). Strategic Responses of Successful Enterprises - an Analysis across Ownership Forms. Third Middle East Conference on Global Business, Economics, Finance and Banking, SDMIMD and J A Alpha, Dubai, October 16-18.
  4. Suresh, M. R. ICFAI Business School, International conference on marketing and business strategy, Hyderabad, Jauary 5, 2009. Strategic responses of enterprises to changes in market environment: an examination across ownership - case study of Bharat Electronics Ltd., (BEL).
  5. Sridhar, M. K. and Suresh, M. R. PES Institute of Management, Bangalore and Indiana University, Pennsylvania; International conference on innovation and competitive advantage, Bangalore, January 2008. Innovations in public service delivery - a case study of Management initiative in School Education Department, Karnataka.
  6. Suresh, M. R. Indian Business Academy (IBA), International conference on expanding horizons of Indian business and Indian management, Bangalore, January 2008. In search of marketing orientation: an examination of marketing innovations of regional producers’ organizations.
  7. Suresh, M. R. and Veena Joshi. World Wildlife Federation (WWF), Asia forest policy workshop, Thailand, December 1992. Forest management institutions.
  8. Suresh, M. R. and Veena Joshi. The China Centre for Rural Energy, Research and Training (CCRERT), Symposium on Rural Energy in China, Beijing, 1987. Institutional aspects of rural energy.

Seminars / Symposiums

  1. Suresh, M. R. Vellor Institute of Technology and University of Sydney, National seminar on rural marketing, Vellor, January, 2004. Marketing strategies of rural producers organisations : issues and lessons.
  2. Suresh, M. R., Veena Joshi and Mishra, B. N. National Institute of Rural Development (NIRD), Seminar on organizational dynamics of rural development, Hyderabad, July 1988. Dissemination of renewable energy technologies – experiences of a field team.

Cases

  1. Suresh, M. R. (2021). ABC Regional Cooperative Dairy Federation's Bottled Water Marketing Initiative. (Product number 1629). India Case Research Centre, All India Management Association (AIMA). pp.07
  2. Suresh, M. R. Medical Research Foundation – A. Anand: Institute of Rural Management (IRMA), 2003.
  3. Suresh, M. R. and Ramanujam. Marketing edible oil by Deshfed. (Case documented with special permission from Chairman, NDDB). Anand: Institute of Rural Management (IRMA), July 2001.
  4. Suresh, M.R. NBA and its customer satisfaction research. Anand: Institute of Rural Management (IRMA), 2001.
  5. Suresh, M. R. Launch of Arathi brand by Grofed. Anand: Institute of Rural Management (IRMA), 2001.
  6. Suresh, M. R. Marketing of mineral water by NDDB. Anand: Institute of Rural Management (IRMA), 2001.
  7. Suresh, M. R. A cooperative and its concept test problem (A case written for a customized MDP at IRMA). Anand: Institute of Rural Management (IRMA), 2001.
  8. Suresh, M. R. RBMUL set up a consumer panel. (A case written for a customized MDP at IRMA). Anand: Institute of Rural Management (IRMA), 2001.
  9. Suresh, M. R. Naz Hotel Project. (A case exercise based on a confidential TECS study). Anand: Institute of Rural Management (IRMA), 2001.
  10. Suresh, M. R. Marketing of handicrafts by Tribhuvandas Patel Foundation. Anand: Institute of Rural Management (IRMA), 2001.
  11. Suresh, M. R. Tribhuvandas Pate Foundation and marketing of patchwork products. Anand: Institute of Rural Management (IRMA), 2001.
  12. Suresh, M. R. Tribhuvandas Pate Foundation and its MIS problem. Anand: Institute of Rural Management (IRMA), 2001.
  13. Suresh, M. R. TTD and data flow diagram: a case exercise on MIS. Anand: Institute of Rural Management (IRMA), 2001.

Working Paper

  1. Suresh, M R and Honnungar, Vivek (2011), Review of Literature on Biomass, Draft working paper, TERI- SDC Biomass Project, TERI, New Delhi.