Faculty Publications in 2024

2024 2023 2022 2021 2020 2019 2018 2017 2016
Dr. Mousumi Sengupta
M.A. in HRM, GradIPD & Ph.D.
Professor - OB/HRM
  1. Sengupta, Mousumi & Sunil, M. V. (2024). Insights of research on Whistleblowing in India: A Bibliometric Exploration. Mysore, SDM Institute for Management Development, 35 pages.
  2. Sengupta, Mousumi (2024). Empowering employees at the workplace. Journal of Informatics Education and Research, Vol. 4 (2), pp 1887- 1895, ISSN: 1526-4726, DOI: https://doi.org/10.52783/jier.v4i2.1006, (ABDC).
  3. Sengupta, Mousumi & Yashwanth (2024). Artificial Intelligence in Employee Recruitment: A Perception Study on Indian Recruiters. Empirical Economics Letters, ISSN: 1684-8997, V.23 (Special Issue 1), May, pp.171–180, doi: https://doi.org/10.5281/zenodo.11521406, (ABDC).
  4. Sengupta, Mousumi  & Sanjana, A. S. (2024). Investment Decision and Preferences: An Exploratory Study among Indian Youth. Empirical Economics Letters, 23 (Special Issue 1: April 2024) , pp. 29 – 36, ISSN 1681 8997, DOI: https://doi.org/10.5281/zenodo.11351474, (ABDC).
  5. Sengupta, Mousumi & Aswathy K. (2024). Perfectionism And Self-Efficacy among Indian Working Professionals. European Economic Letters (EEL), Vol. 14 (2), ISSN 2323-5233, pp. 759–766, https://doi.org/10.52783/eel.v14i2.1399.
  6. Sunil M. V., Sengupta, Mousumi, and Pradeep M. (2024). Investigating the Level of Awareness of Indian Executives about ESG and the ESG Reporting Software. European Economic Letters (EEL),  Vol.14 (2), pp.308–318, DoI: https://doi.org/10.52783/eel.v14i2.1325, (ABDC-C).
  7. Sasikumar, Anand & Sengupta, Mousumi (2024). A Model to Categorize Students’ Perception on Endorsing Massive Open Online Courses. Journal of Informatics Education and Research, ISSN: 1526-4726, V.4(1), pp.137-147.
Dr. S Vasumathy Hariharan
MCOM, MFM, MBA, MPhil, PhD, FDP(IIMK) 
Professor - Finance
  1. Vasumathy S Hariharan (2024). Book review on mastering the market cycles. SDMIMD Journal of management Vol.15(1), Pages 131-132, Informatics Publishing Limited & SDM Institute for Management Development (SDMIMD).
Dr. M. Sriram
MBA, FCMA, M.Com, MPhil, Ph D
Associate Professor - Finance
  1. Riyazahmed K. and Sriram M. (2024). Do Cash Holdings Impact the Financials of Indian Companies?—Evidence from India. Indian Journal of Finance, Vol.18 (3) ISSN 0973-8711, March https://www.indianjournaloffinance.co.in/index.php/IJF/article/view/173614, (ABDC).
  2. Sriram, M. (2024). Minda Corporation’s Stake in Pricol: Financial or Strategic Investment?. SAGE Publications: SAGE Business Cases Originals, DOI: https://doi.org/10.4135/9781071939147, Online ISBN: 9781071939147.
Dr. Venkatraja B
MA, Ph.D
Associate Professor - Economics
  1. Indira, M. and Venkatraja B. (2024). Financial performance and economic efficiency of Souharda Cooperatives in Karnataka. Autonomy, Governance and Empowerment : study of Souharda Cooperatives, Jaipur, Rawat Publications, ISBN: 978-81-316-1363-4, pp.91-109.
Dr. Nanda Kishore Shetty
BE, PGDPM & Ph. D
Associate Professor - Marketing 
  1. Shetty, Nanda Kishore, et al (2024)."Cash to Digital: UPI Adoption among Micro Businesses in Mysore", Journal of Informatics Education and Research, ISSN: 1526-4726, Vol. 4, No.3(2024), PP 3603-3621,doi link: https://jier.org/index.php/journal/article/view/1745, (ABDC-C).
  2. Shetty, Nanda Kishore, et al (2024). Wipro's Geographical Model Transition: A Deep Dive Across Phases. European Economic Letters (EEL), ISSN: 2323-5233, ISSN:2323-5233, DoI: https://doi.org/10.52783/eel.v14i2.1393, V.14(2), April, pp. 705–713, (ABDC-C).
  3. Shetty, Nanda Kishore, et al (2024). Creating a Successful Pre Release Marketing Strategy for an Experiential Product: A Case Study of the Upcoming Prequel to the Kantara Movie. Journal of Informatics Education and Research-JIER, ISSN: 1526-4726, Vol.4 (1), pp.948-963, DOI:https://jier.org/index.php/journal/article/view/665, (ABDC).
  4. Shetty, Nanda Kishore, et al (2024). Creating Sustainable Experiential Tourism for Showcasing Tulunadu's Ecological Treasures. Journal of Informatics Education and Research, ISSN: 1526-4726, Vol.4 (1), pp.661-685, DOI: https://doi.org/10.52783/jier.v4i1.618, (ABDC).
Dr. L Gandhi
M.A., M.B.A., M.Phil., UGC-NET, Ph.D
Associate Professor - OB/HRM 
  1. Gandhi, L,  Anushree N Halyal & Pooja Reghunadh (2024).  Moonlighting: An Examination of Dual Employment in Contemporary Organizations.  Journal of Informatics Education and Research, ISSN  1526-4726, Vol.4 (1)   DoI: https://doi.org/10.52783/jier.v4i1.553, pp.291-298 (ABDC).
  2. Gandhi, L. (2024). Predicting Quality of Work Life (QWL) through Emotional Intelligence (EI) of the Business Management Faculty. 2nd  International Research Conference on Mindfulness (IRCM), Indian Institute of Management, Bodh Gaya, 8 - 10 February 2024.
Dr. Keerthan Raj
MBA., M.A (Eco.,) AMT., Ph.D.
Associate Professor - Marketing 
  1. Raj, Keerthan, Fredrick, Dsouza Prima, Kurahattidesai, Channabasava and Hegde, Chinmaya S. (2024). Artificial Intelligence driven ustomer Relationship Management: harnessing the power of technology to improve business efficiency. International Journal of Communication Networks and Information Security (IJCNIS), ISSN: 2073-607X, 2076-0930, V.16(4), pp.58-65, (SCOPUS Q3).
  2. K.Raj et.al (2024). Mapping the Landscape: A Bibliometric Analysis of Online Learning in Higher Education. South Eastern European Journal of Public Health, ISSN: 2197-5248, pp.411–424. DoI:https://seejph.com/index.php/seejph/article/view/1191, (SCOPUS Q4).
  3. N. Abhishek, Suraj, Neetu, Rahiman, H.U., Nawaz, N., Kodikal, R., Kulal, A. and Raj, Keerthan. (2024). Digital transformation in accounting: elevating effectiveness across accounting, auditing, reporting and regulatory compliance. Journal of Accounting & Organizational Change, ISSN: 1832-5912, DoI: https://doi.org/10.1108/JAOC-01-2024-0039, (ABDC-B).
  4. Raj, Keerthan and Fredrick, Dsouza Prima (2024). Sustainable Development Goals: Public Sentiment and Participation Index. International Journal of Communication Networks and Information Security (IJCNIS), ISSN: 2073-607X, 2076-0930 16(1), Special Issue, pp.26–41, DoI: https://www.ijcnis.org/index.php/ijcnis/article/view/6741 (SCOPUS)
  5. Raj, Keerthan. (2024). Patent Application Number 202441035084. Investigating the Impact of Content Marketing on Brand Awareness, Customer Engagement, and Lead Generation. Office of the Controller General of Patents, Designs, and Trade Marks, Ministry of Commerce and Industry, Government of India.
  6. Raj, Keerthan. (2024). Service Quality in the Omnichannel World. 9th PAN IIM World Management Conference held at IIM Sambalpur, 22-24 January 2024.  
Dr. S Saibaba
MBA, MFM, MA, MPhil, PhD.
Assistant Professor - Marketing
  1. Saibaba, S. (2024). Exploring the Influence of Trustworthiness and Cost Savings on Customer Loyalty in Mobile Shopping. European Economic Letters, ISSN 2323-5233, V.14(1), https://doi.org/10.52783/eel.v14i1.1206, pp.1492-1497.
  2. Saibaba, S. (2024). Online Compulsive Buying Behavior of Young Consumers in India – Examining the role of Smartphone Addiction, Social Media Addiction, Fear of Missing Out (FOMO) and Impulsive Buying Behavior. Journal of Informatics Education and Research, ISSN: 1526-4726, V.4(1), pp.155-167.  
Dr. K Riyazahmed
B.Com (CSCA), MBA, Ph.D. (UGC-NET)
Assistant Professor - Finance
  1. Riyazahmed K. (2024). Silicon valley bank : bargain buy or a bankrupt?. Ivey Publishing, Ivey Business School Foundation, Reference No. W36975, 11 pages.
  2. Riyazahmed, K. (2024). Volatility and Herding Behavior in the Crypto Market: With Special Reference to the NASDAQ Crypto Index. Management Education and Research Colloquium 2024. Organized by the Indian Institute of Management, Kashipur, from May 31st, 2024, to June 2nd, 2024. 
  3. Riyazahmed, K. (2024). Do companies financially withstand sweeping tax reform?. Corporate Ownership & Control, ISSN (O): 1810-3057; ISSN (P): 1727-9232 , Vol.21(1), pp.132–145. https://doi.org/10.22495/cocv21i1art11
  4. Riyazahmed K. and Sriram M. (2024). Do Cash Holdings Impact the Financials of Indian Companies?—Evidence from India. Indian Journal of Finance, Vol.18 (3) ISSN 0973-8711, March https://www.indianjournaloffinance.co.in/index.php/IJF/article/view/173614, (ABDC).
Dr. Sunil M.V
M.A., MLISc., Ph.D.
Assistant Professor - Systems & General Management
  1. Sunil, M. V. and Sasikumar, Anand (2024). Integrating ESG Principles: Enriching Business Education for A Sustainable Future. Journal of Informatics Education and Research, ISSN: 1526-4726, Vol.4(3), pp.3585-3596, DoI: http://jier.org/index.php/journal/article/view/1743/1458, (ABDC-C).
  2. Sengupta, Mousumi & Sunil, M. V. (2024). Insights of research on Whistleblowing in India: A Bibliometric Exploration. Mysore, SDM Institute for Management Development, 35 pages.
  3. Sunil M. V. (2024). Patent Application Number 202441027149: Acceptance and Publication by the Office of the Controller General of Patents, Designs, and Trade Marks. Ministry of Commerce and Industry, Government of India. AUGMENTED REALITY CURRICULUM ENHANCEMENT TOOL FOR SUPPORTING NATIONAL EDUCATION POLICY GOALS. Published April 12, 2024.
  4. Sunil M. V., (2024). Patent Application Number 202441019431: Acceptance and Publication by the Office of the Controller General of Patents, Designs, and Trade Marks. Ministry of Commerce and Industry, Government of India.
  5. Sasikumar, Anand & Sunil, M. V. (2024). Optimizing E-Resource Utilization in Business School Libraries: A Lean Six Sigma Approach. Educational Administration: Theory and Practice, e-ISSN: 2148-2403, p-ISSN: 1300-4832, V.30(5), pp.3428-3439. DoI :https://doi.org/10.53555/kuey.v30i5.3468, (Scopus).
  6. Sunil M. V., Sengupta, Mousumi, and Pradeep M. (2024). Investigating the Level of Awareness of Indian Executives about ESG and the ESG Reporting Software. European Economic Letters (EEL),  Vol.14 (2), pp.308–318, DoI: https://doi.org/10.52783/eel.v14i2.1325, (ABDC-C).
Dr. Mamta Hegde
PGDBM, MBA, Ph.D
Assistant Professor - OB & HRM 
  1. Hegde, M. (2024, September 20-21). Leveraging emerging technologies and holistic approaches for integrating ethical leadership and Sustainable Development Goals in management education [Conference presentation]. IMC International Research Conference (IMC-IRC) 2024, XLRI Jamshedpur, India.
  2. Menon, Rishi Prasad S. and Hegde, Mamta (2024). The transformative impact of AI in manufacturing and healthcare. AI intervention in Manufacturing and Healthcare by Nagendra S. et al. (editors), Bangalore; Infinite Learning Solutions, ISBN: 978-81-19521-68-5, pp.1-10.
  3. Korlapati, Srilekha and Hegde, Mamta (2024). The rise of AI in HR: Enhancing workforce management in manufacturing and healthcare industries. AI intervention in Manufacturing and Healthcare by Nagendra S. et al. (editors), Bangalore; Infinite Learning Solutions, ISBN: 978-81-19521-68-5, pp.11-19.
  4. Lobo, Macleta and Hegde, Mamta (2024). The rise of AI in HR: Enhancing workforce management in harnessing the transformative power AI in Manufacturing and Healthcare. AI intervention in Manufacturing and Healthcare by Nagendra S. et al. (editors), Bangalore; Infinite Learning Solutions, ISBN: 978-81-19521-68-5, pp.11-19.
  5. Krishna, Shwetha and Hegde, Mamta (2024). The rise of AI in HR: Enhancing workforce management in Manufacturing and Healthcare Industries. AI intervention in Manufacturing and Healthcare by Nagendra S. et al. (editors), Bangalore; Infinite Learning Solutions, ISBN: 978-81-19521-68-5, pp.11-19.
  6. Hegde, Mamta. AI intervention in manufacturing and healthcare. (M. Lobo, R. Prasad, S. Krishna, & S. Korlapati, Student Coauthors). Nitte Meenakshi Institute of Technology, Department of Management Studies. ISBN 978-81-19521-68-5.
  7. Hegde, Mamta (2024). The Ascendancy of Shein : Outpacing Zara in the Global fast fashion industry. Humanities and Social Science Studies, ISSN: 2319-829X, Vol.13(1), No.32, Jan-June, pp.169-180.
  8. Hegde, Mamta (2024). Integrating Western Management Theories with Indigenous Knowledge Systems: Ethical Conduct and Development in the Indian Subcontinent's Informal Sector. European Economic Letters (EEL), ISSN:2323-5233, Vol.14(2), pp.2191-2207, DOI link: https://doi.org/10.52783/eel.v14i2.1553. 
Dr. Anand Sasikumar
BTech (Mech),MBA, MS (IE,Canada), Ph.D.
Assistant Professor - Operations
  1. Sunil, M. V. and Sasikumar, Anand (2024). Integrating ESG Principles: Enriching Business Education for A Sustainable Future. Journal of Informatics Education and Research, ISSN: 1526-4726, Vol.4(3), pp.3585-3596, DoI: http://jier.org/index.php/journal/article/view/1743/1458, (ABDC-C).
  2. Sasikumar, Anand & Sunil, M. V. (2024). Optimizing E-Resource Utilization in Business School Libraries: A Lean Six Sigma Approach. Educational Administration: Theory and Practice, e-ISSN: 2148-2403, p-ISSN: 1300-4832, V.30(5), pp.3428-3439. DoI :https://doi.org/10.53555/kuey.v30i5.3468, (Scopus).
  3. Sasikumar, Anand, et al. (2024). Can DataPrometric Embrace Effective Customer Relationship Management Practices?. SAGE Publications: SAGE Business Cases Originals, DOI: https://doi.org/10.4135/9781071960646.
  4. Malini Nair, Ghafar, Abdul & Sasikumar, Anand (2024). Development of Human Capital Embedded in Social Innovative Educational Practices. Lecture notes in Networks and Systems, (LNNS, volume 927), ISSN: 2367-3370 (P); 2367-3389 (E), Springer, Cham. https://doi.org/10.1007/978-3-031-54009-7_30, pp 326–332.
  5. Sasikumar, Anand & Sengupta, Mousumi (2024). A Model to Categorize Students’ Perception on Endorsing Massive Open Online Courses. Journal of Informatics Education and Research, ISSN: 1526-4726, V.4(1), pp.137-147.
Dr. Ellur Anand
B.E., PGDM, Ph.D
Associate Professor - Operations and Quantitative Methods 
  1. Anand, Ellur and others (2024). Factors Influencing Over-The-Top Video Streaming Platforms in India. Empirical Economics Letters, ISSN:1681-8997, V.23 (Special Issue 1): July, Pp. 233-248. DoI: https://doi.org/10.5281/zenodo.13624112