Upcoming Events

MDP on Predictive Analytics for Business Decision Making - January 6-7, 2022

Quick Contact:

Ms. Rekha Ganapathy
Coordinator – MDPs
Tel: +91-821-2429722 Extn: 4215
Mobile: 97427 22906
Predictive analytics is a process that adopts advanced analytics, through which future predictions of unknown events are made. It uses techniques from data mining, statistics, modelling, machine learning and artificial intelligence.
 
Among these, statistical methods play an important role in model building, validating the assumptions and testing the hypotheses. They help the decision makers to understand the past and current, to predict the future. With developments in technology, it has become easy for the decision makers to use the techniques with ease. But it is very important to choose a right method and check all the technical aspects before adopting the method. Also, appropriate diagnosis process has to be adopted, to resolve the issues arising with the data. Hence, a formal training that discusses each of these is essential. Taking this requirement, we have designed the program.
 
The Program is designed for those who are interested in learning the methods used for making predictions. The program aims at introducing the predictive methods and providing the participants a complete understanding of the methods. In-depth details of each method will be presented, and appropriate data sets will be used for providing the hands-on experience.
 
International Conference on Marketing in Turbulent Times: Challenges and Opportunities - January 27-28, 2022
Quick Contact:
Dr. S. Saibaba
Conference Chair & Coordinator
Phone: 0821-2429722; Extn: 1002
 The Covid-19 pandemic disrupted the global markets and caused enormous changes in the market landscape. For instance, it was estimated that the total worldwide retail sales declined by 5.7% in 2020, to $23.4 trillion, and the impact was worse than the financial crisis in 2009 (Business Insider, 2020). On the other hand, the worldwide retail e-commerce sales grew by 27.6% in 2020, for a total of $4.28 trillion (eMarketer, 2021). The unprecedented impact of pandemic is visible in almost all industries, although many of them learned to adjust with the uncertainties, and few businesses have transformed and benefitted by adopting innovative marketing strategies. Hence, the global marketers are confronted with many challenges and required to be creative and flexible in planning and implementing their strategies successfully. During these challenging times, the global consumers are changing their behavioural patterns quickly, suiting to the new order of personal and professional lifestyles. For instance, restrictions in travel resulted in new mobility patterns; working from home followed a new outlook of social life; the increased focus on safety and hygiene resulted in healthier lifestyles; uncertainty and limited earning potential, leading to more demand for value-based offerings; and increased use of Internet technologies, defining the varied digital characteristics across the consumer segments. As consumers are adapting to the new normal, so the marketers need to have both proactive and reactive approach towards the turbulent market situations.

Conference Webpage: https://www.sdmimd.ac.in/mc2022/