Campus News

Inauguration of the 5th International HR Conference

SDMIMD has organized the 5th International Conference on “Managing Human Resources at the workplace” on December 9 & 10, 2016. The inauguration ceremony was held today at the institute auditorium. Dr. N. R. Parasuraman, Director, SDMIMD welcomed the participants and guests. He outlined the significance of HRM in developing organizational competitiveness. Dr. Mousumi Sengupta, Conference Chair, spoke about the role of HRM as a strategic business partner in developing and maintaining organizational sustainability. Dr. Ashly Pinnington, Dean-Research from British University in Dubai, delivered the key note address. In his speech, he spoke about the globalization and its effects on the developments in HRM areas and business schools. He compared the state of art business schools 50 years ago and the present scenario in the Business schools. He mentioned the contribution of these business schools to our future and predicted that the Business schools will become networked, stratified and segmented. He also spoke about work-life balance, HRIS, Big Data Analytics, Industrial relations, Talent management and Ethical HRM. His speech included views on employer branding, change management, corporate social responsibility & HRM. Dr. Nilanjan Sengupta, Conference Co-chair, proposed the vote of thanks.  More than 250 participants from India, and countries, such as, Bangladesh, Nigeria, and UAE, are participating in the conference. 

Pre-Conference Workshop on HRM: The Road Ahead

SDMIMD has organized the 5th International Conference on “Managing Human Resources at the workplace” on December 9 & 10, 2016. A pre-conference workshop was held on December 8, 2016, to discuss the latest trends in HRM, such as, HR Scorecard, role of HRM in organizational sustainability, Qualitative Research Methods in HRM, and IT in HRM
 
Dr. Mousumi Sengupta, Conference Chair welcomed the participants of the workshop. Dr. N. R. Parasuraman, Director, SDMIMD spoke on the need for HRM in organizations and the road ahead.
 
Dr. Ashly Pinnington Dean-Research from British University in Dubai spoke on the relationship between organizational culture and leadership style in the technical and vocational institutions.  Role of HRM in nurturing organizational sustainability, with an inclusive approach, was discussed by Dr. Mousumi Sengupta, with various corporate illustrations. 
 
The other resources persons for the workshop were Professor Md. Minhaj and Prof. S.N Prasad. Dr. Gayathri, Deputy-Director, and other faculty members were present. 40 participants from all over the country attended the workshop. 

Corporate Connect - Interaction on ERP

Mr. Sanjai K, Vice President - Product Management S/4HANA, SAP, was at SDMIMD on November 26, 2016. Mr. Sanjai interacted with the SDMites on 'Emerging Trends in the ERP Space'. The interaction created a platform to the speaker to share his insights on ERP on the cloud, big data analytics and the future of ERP with the students. Dr. Neetu Ganapathy, Course Instructor of ERP elective moderated the discussion. 

Karnataka Rajyotsava Celebrations

Karnataka Rajyotsava was celebrated at Shri Dharmasthala Manjunatheshwara Institute for Management Development, Mysore, on November 29, 2016. The event started with hosting of the Kannada flag by the Director of the Institute, Dr. N. R. Parasuraman. Students sang the Kannada Naadageete ‘Jaya Bharata Jananiya tanujaate’. A special lunch with unique dishes of Karnataka was served by the students of Karnataka to other 20 states students, faculty and staff members of the institute. Kannada songs were played in the campus. 
 
In the evening, sports and cultural programs were organized. Traditional local games were introduced to other state students. Students from other states sang Kannada songs and danced to the tunes. Kabaddi match played between the staff and students’ teams and the ‘Folk dance’ performance were the highlights of the celebrations.

Workshop on Services Marketing

A Workshop of Services Marketing was organized on November 25, 2016 for the II year students of SDMIMD. Prof. Kasturi Rangan was the resource person for the workshop. Prof. Kasturi Rangan mainly focused on services in order to make student understand the importance of service design and to guide them how to look into minor details of services while designing on their journey of intrapreneurship and entrepreneurship. 
 
The Customer Benefit Concept (CBC), CUA Model, Internal Marketing Orientation (IMO), Line of Visibility (LOV), Consumer behavior in service setting, Physical and psychological cost of the service, and, Continuum of product attributes, were the topics covered in the workshop. The students had a chance to apply the learning in an assignment on start-up idea in the service industry.