Talk on Digital Marketing, Big Data and Analytics

Mr. Bhaskar Kalale, Senior Vice President, India Operations, Theorem Inc., and his associate, Mr. Ashok Srinivas, delivered invited talk on topic Digital Marketing, Big Data and Analytics, on August 2, 2016. The talk pointed out the differences between the traditional channels and the digital channels of analytics. The speakers emphasised on - big data, being Volume, Velocity, Veracity, and Variety.